1. BBC Global News

2. #BBCtrending: an innovation in social news Social media is not just a place to broadcast, its a place where political, social and cultural change happens 3. #BBCTrending Whats trending - and why Anyone can see what is trending. BBC journalism tells you why Social analytics and audience engagement at heart of Trending 4. BBC original journalism US culture war Next Arab Spring Next Gangnam style What China laughs at 5. { Original journalism can be fun 6. { 7. { 8. { 9. { 10. { 11. #BBCTrending A small, dedicated editorial team The resources of the Worlds Newsroom, our global bureaux and 27 language services Working closely with BBC Monitoring 12. #BBCTrending #BBCTrending is NOT just broadcasting On BBC.com On BBC World News On BBC World Service On Twitter, Facebook and YouTube. In-Twitter video launched in December 13. { Pushing storytelling formats Borrowing from social 14. { 15. #BBCTrending typical week Typical week: Approx 2-3 million views; c 400-500k from social media Video: 480k views for our video on FooseyTube (now past 600k) Blogs: 1.2 million for Is the Worlds Unluckiest Man Being exploited. Top 5 most read/shared. Radio: Frequently most listened on BBC WS digital 16. { Reporting on social conversation = afflicting the comfortable? 17. { Entering social conversations and sticking with them 18. Something to say in the worlds biggest conversations