what's new in global ecommerce - may 2014
DESCRIPTION
The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates. For the full details of what's been going on in May see the slides.TRANSCRIPT
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MULTILINGUAL UPDATESMay - 2014
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SARAH TRAMM
DENMARK
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“DO IT FOR DENMARK” - PR STUNT. Danish travel agents Spies has run a PR campaign urging Danes to make babies during overseas holidays to combat the country’s falling birth rates.
SOURCE http://prexamples.com/2014/03/do-it-for-denmark/
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KATHRIN SCHWERTHELM
FINLAND
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ONLINE SHOPS ARE THE FIRST CHOICE FOR SOURCING SHOPPING INFORMATION…
SOURCE eMarketer
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…BUT SECOND CHOICE DIFFERS BETWEEN GENERATIONS. The elderly prefer a physical store, whilst young people look to friends’ recommendations.
SOURCE eMarketer
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JEAN-CHRISTOPHE VERRO
FRANCE
AMANDINE THOMAS
LÉA COSTANTINI
JEAN-YVES SCAURI
CLIO ESSONO-EKANI
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RETAILERS ARE BENEFITTING FROM SOCIAL MEDIA. A study shows that visits to retailer websites have increased by 7.7% thanks to Facebook.
SOURCE Frenchweb.fr
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ECOMMERCE TURNOVER IS ON THE UP. The beginning of 2014 has seen 16% more transactions and a 9% increase in turnover.
SOURCE Journaldunet.com
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NEW LAW TO PROTECT ONLINE CUSTOMERS. It will take affect from June 14.
SOURCE journaldunet.com
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BEN LAUSZAT
GERMANY
GLORIA GAVRILOVIC
LISA HESSLER
KAI MICHAELSEN
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BUZZFEED IS TRANSLATED BY STUDENTS. Due to Buzzfeed’s international success it’s now being translated into German, by ‘Duolingo’ app users.
SOURCE Wall Street Journal
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DAVIDE TIEN
ITALY
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ANTI-RACISM CAMPAIGN HAS TAKEN ITALY BY STORM. Following the aftermath of the Villareal – Barcelona game (#somostodosmacacos), prominent figures in Italy have also embraced the campaign to show support.
SOURCE ilfattoquotidiano.it
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SASKIA ROSKAM
NETHERLANDS
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TEN COMMENDMANTS FOR ONLINE SHOPS. The European Commission for online shops has legislated 10 rules to take affect on June 13.
SOURCE: Traffic Builders
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NEW GOOGLE ADWORDS UPDATE. New features for Mobile App advertisers, advanced reporting tools and further focus on Cross Device Conversions have been rolled out.
SOURCE: Traffic Builders
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KATHRIN SCHWERTHELM
NORWAY
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53% OF COMPANIES ARE PLANNING TO INVEST MORE OF THEIR MARKETING BUDGETS ON DIGITAL CONTENT. SOURCE eMarketer
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MAKSIMS VISNAKOVS
RUSSIA
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PREVIOUSLY PENALISED WEBSITES ARE NOW BACK ON YANDEX. Yandex is expecting an improvement in the quality of the websites from now on.
SOURCE Internet-technologies.ru
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PATRICK VAZQUEZ
SPAIN
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H&M ARE LAUNCHING A SPANISH WEBSITE…
SOURCE Expansion.com
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…AND EL CORTE INGLÉS IS LAUNCHING IN EUROPE. The idea is to sell to tourists who visit Spain and know of the store.
SOURCE Expansion.com
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JENNIE LINDEHOFF
SWEDEN
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AMAZON HAS STOPPED ‘FREE DELIVERY’ TO SWEDEN.
SOURCE ecommerce.org
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ONE IN FOUR CONSUMERS BUY VIA A PORTABLE DEVICE. The same survey also shows that of all visits to ecommerce sites, 39% came from portable devices.
SOURCE Internetworld
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