why is global ecommerce important? @leebogner 2014
DESCRIPTION
Learn to succeed with expanding Global ECommerce opportunities from every day cross-border online trade, inbound and outbound -- to holiday and #ECommerce shopping events such as China's #SinglesDay 11.11.YY which is bigger than #BlackFriday and @CyberMonday combined!TRANSCRIPT
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@LeeBognerECommerce Architect. Professor
CIO Chief Information Officer
Software. Product Manager
Enterprise. Startups. Think-TankTechnology. Retail. CPG. Media. Agency
Lee’s Presentations http://slideshare.net/leebogner
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@LeeBogner
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@LeeBogner
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@LeeBogner
Cross border shopping patterns
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@LeeBogner
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@LeeBogner
11.11 is a lot bigger than Cyber Monday & Black Friday Sales
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@LeeBogner
RMB 35 billion sales
at Taobao & Tmall in one day on
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On 2013.11.11Over RMB100 million in sales during the 1st minute
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@LeeBogner
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@LeeBogner
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@LeeBogner
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Startup, founded in 2005,
allows online merchants to service
demand from 100 million shoppers
globally, without requiring operations and IT
infrastructure investment.
Fast emerging as an industry leader in B2C ECommerce international package delivery.
Multiple scanning events
Delivery confirmation
5-7 working days in most locations.
24/7/365 in-sourced customer service
Supports fully landed costing
Proprietary duty and tax engine
Integrates at merchant’s shopping cart.
@LeeBogner
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@LeeBogner
In China, ECommerce has been marketplace driven
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@LeeBogner
Tmall and the rest
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@LeeBogner
Horizontal and Vertical ECommerce PlatformsHorizontal Platforms
Luxury
Private Selling
Cosmetics Consumer
Electronics
Media
Grocery
Fashion
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• Launch Globalization Strategy Efforts
• Adaptable Content Management
• Design for Extensibility @LeeBogner
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• Biggest Markets are likely multi-lingual
• Offer at least two language options
• Address this challenge before transitioning to global
@LeeBogner
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• Check currencies are converting correctly
• Ensure currency and date display correctly for user’s local currency
@LeeBogner
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• Timing & efficiencies are crucial for international
• Adopt tools that help stay fast
• Translation management; reusable content
• Consistent content for all customers, everywhere
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• Don’t just translate, you must Localize
• Use the appearance and lingo that your audience is familiar with
@LeeBogner
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Cross Border
Supplier
Marketplace
Brand Marketplace
China’s Largest
Online Shop
Retail Marketplace
Online & Mobile
Payments
Cloud Services
CASE STUDY
AlibabaChina/Global
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AlibabaChina|Global
CASE STUDY@LeeBogner
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AlibabaChina/Global
CASE STUDY @LeeBogner
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One of the largest B2C
online ECommerce retailers
in China
Online since Jan 2004, with
low margin consumer
electronics
Launched English language
Ecommerce in 2012
for worldwide shipping
Expands into apparel,
baby, food & bev,
home goods
Key Strengths
nationwide fulfillment,
Merch sourcing
scalable technology
platform
CASE STUDY
China/Multi-region
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RakutenFounded 1997
17+M products
Top 3 Global Ecommerce
2005 started global
expansion – ACQ & JV
• Buy.com (now Rakuten.com US)
• Priceminister (France)
• Ikeda (Brazil)
• Tradoria (Germany)
• Play.com (UK)
• Wuaki.tv (Spain)
• Kobo Inc. (Canada)
Investments in:• Pinterest
• Ozon.ru
• AHA Life
• Daily Grommet
CASE STUDY
Japan | Global
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RakutenPLAY.COM Founded
1998 as direct E-Retailer,
since 2013, online
marketplace-only
Merchant Services
Customer Services
Global ECommerce
Cross border delivery
International PYMT
Seller Language
Translation
Music, Video, Books
Sports, Tech, Office
Home & Garden
Health & Beauty
Toys, Gifts, Baby
CASE STUDY
UK | Multi-regional
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TescoUK | Global
Invite-only online seller
marketplace since 2012
Click & Collect 800 stores
50+ sellers, 43M Clubcard
members
4M unique visitors/mo
No. 1 UK grocery/gen merch
Transforming customers
Competes: Amazon,
Rakuten’s Play.com, eBay
Home and garden
Baby and toddler
Sports and leisure
Clothing and jewelry, & more
CASE STUDY
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LATAMSelling Models
• B2C, B2B ECommerce
• Online Auctions
Ecosystem
• MercadoPagoPayment systems
• MercadoShopsSMB Ecommerce
• MercadoSocios
Partners Promo Network
• MercadoSolidario
non-profit marketplace
eBay owns 18%
Argentina, Brazil, Chile,
Colombia, Costa Rica,
DR, Mexico, Ecuador, Peru,
Panama, Portugal, Uruguay
Venezuela
CASE STUDY
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@LeeBogner
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@LeeBogner
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@LeeBogner
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@LeeBognerECommerce Architect. Professor
CIO Chief Information Officer
Social. Mobile. Analytics. Cloud
Startups. Think-Tank. EnterpriseTechnology. Retail. CPG. Media. Agency
Lee’s Presentations http://slideshare.net/leebogner
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Attributions
• Cleargo
• Forrester Research
• Johnson & Johnson
• Pay Pal
• Multi-channel Marketing Outlook Report Global ECommerce 2014
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