going global - the challenges of international ecommerce
DESCRIPTION
A first approach on explaining the challenged of aiming for the Big Picture. What are the problems and challenges of international ebusiness?TRANSCRIPT
Going Global The Challenges of International eCommerce
Prepared 50 min.
ONE HOUR SESSION
Going Global Climbing Mordor
Going Global Climbing Mordor
We don’t have problems…
…We have challenges
Who am I?
OliveShop.comCo-founder
ATCOM S.A.Head of
Innovation
GR.EC.AMember of the
Board
HAMACMember of the Global Trends
Committee
[email protected] email in the world???
Which is the biggest nightmare of a presenter?
Quick Quiz
Some Numbers
Europe
300 billion euro turnover
20% Growth relative to 2011
Up to 30% Growth relative to 2012
U.S.A.
Cyber Monday 2012: 30% up to 2011- 1,98 Billion on a single day
53% up of shoppers intend to do holiday shopping online
38% of tablet owners have made a purchase on their devices
17% up relative to 2011. 14% up from 2010
Asia
In China, 30 million new customers will shop online every year until 2016.
25% of Ecommerce demand products not available in physical stores
By 2015, China will become the largest ecommerce market in the world
+1Challenges
5
1. Marketing
2. Operations
3. Logistics
4. Technology
5. Other
M.O.L.T.O.
+1?
Accounting
…but that is a seminar of each own
1. Marketing
1. Marketing• CPC Campaigns• SEO• Social Media• Affiliates• Email Marketing• Local ATL/BTL
2. Operations
2. Operations
• Communication (Language)
• Currency
• Customer Support
3. Logistics
3. Logistics• Shipping– Large selection of shipping methods– Exploit shipping margins– Find local companies– Learn from barriers and adjust
• Don’t be overconfident• Find a good Customs Clearer• Closely track all mistakes
4. Technology
4. Technology• Usability• IP Matching• Concurrent Editing• APIs• More back-end filters • Reporting
5. Other
5. Other• Cookies• Privacy Policies• Patents• Mediakits• Corporate
Identity Design
Closing…
..just a bit more patient
Let’s make a good deal
If you give me a 5-stars rating…
5I’ ll give you
+1 tips
+20%!!!
Website needs to be local in every essence
Understand Key market differences
Invest time for strategy, in each country individually
Add payment gateways. Don’t stop potential customers
Always negotiate the shipping price
Focus on your goals
Fotis Antonopoulos
Special Thanks to all these guys for their great photos
• http://www.flickr.com/photos/abstractionsss/2754713712/sizes/l/in/photostream/• http://www.flickr.com/photos/eric5dmark2/5432852145/sizes/o/in/photostream/ • http://upload.wikimedia.org/wikipedia/commons/4/4b/Europa-bei-nacht_1-1024x768.jpg• http://www.masterresource.org/wp-content/uploads/2009/12/earth_night.jpg• http://fc06.deviantart.net/fs41/f/2009/028/5/f/Think_positive_by_JoaoPedroPG.jpg• http://www.scotclimb.org.uk/images/big_nightfall.jpg• http://www.flickr.com/photos/n0thing/2111346/sizes/o/in/photostream/• http://blog.eoffice.net/wp-content/uploads/2012/10/WIR-Deepend-036.jpg• http://www.csmcargocarrier.com/images/723685_Shipping-to-Bahrain.jpg• http://s1.aecdn.com/images/news/volvo-trucks-delivers-34-new-tractors-to-yusen-logistics-38252_1.jpg• http://www.flickr.com/photos/khanov/7635526198/sizes/h/in/photostream/• http://hdwallpaper.ws/images/2012/09/-Shepherd-Cubes-Rubiks-Cube-Cuber-3x3-Shepherds-Cube-Shepherds-Sticker-Set-Shepherds-3x
3-Cubing-Fresh-New-Hd-Wallpaper--.jpg• http://www.flickr.com/photos/skitzogerl34/313760025/sizes/l/in/photostream/• http://www.flickr.com/photos/yury-prokopenko/5683348314/sizes/l/in/photostream/• http://www.precisionmktks.com/images/pmktks%20images/handshake.jpg• http://3.bp.blogspot.com/_4Smtz8xEhzY/TOQvBkciZ0I/AAAAAAAABLk/8cXi7dR8-bc/s1600/DSC_3454.JPG• http://www.dailyinspiration.nl/creative-ads-moustaches-makes-a-difference/• http://25.media.tumblr.com/tumblr_mbklwkqAWM1qezkvto1_1280.jpg• http://3.bp.blogspot.com/-iRhDlRzqrSQ/TuiXV3HEQdI/AAAAAAAAACE/W_2JFQrRvWI/s1600/credit+cards+bunch.jpeg• http://www.creativecriminals.com/images/fedextruck2.jpg• http://www.flickr.com/photos/starrypix/5711049852/sizes/o/in/photostream/• http://www.flickr.com/photos/kassandra_gg/7844303696/sizes/h/in/photostream/• http://www.skyetampa.com/wp-content/uploads/2011/09/5StarLogo_2.jpg• http://mjfellright.files.wordpress.com/2012/10/usa-at-night.jpg