john st.digital lunch & learn

Agenda

1. Location Based Everything

2. Social Media Customer Engagement

3. The Impact of Technology on Health

4. Data Data Data

5. Crowdsourcing

6. 10 Minutes of Cool Shit

Location Based Everything

Foursquare/Gowalla

Loopt

Yelp

Square

Tripit

EveryBlock

Social Media & Customer Engagement

What’s New with Facebook?

The numbers

Approaching 500 million. Internet has 1.3billion.

Like Button Like Everything

Likebutton.me

Facebook Credits

Real gifts on Facebook

A Creeper’s Utopia

Bing search results

Facebook Applications

“Trip Advisor Trip Friends”

Facebook ApplicationAxe Fantasy Cup

Pit the hottest girls among your facebook friends against other guys from around the world.

http://www.facebook.com/axeeffekt?v=app_114182805286126

What’s Coming?

Location based services

“We will not compete with Foursquare”.

FB window decal.

Building the Future of FB

What’s New with Twitter?Promoted Tweets

Mountain DEWmocracy

Hide a Case Challengehttp://hideacase.com

Impact of Technology on Health

Mobile Apps

fitbit

sogo

23andme

Data Data Data

Mash Ups

Spell with Flickr

• http://metaatem.net/words/

Mash Ups

Kayak Where Can I Fly For How Much?

• http://www.kayak.com/explore/#/NYC

Mash Ups

World Cup 2010 Match Replayhttp://www.guardian.co.uk/football/world-cup-match-replay

Data for AdvertisersObviously

Measure what works and what doesn’t.

Power Eye

Tell people why they’re receiving the ads and give them the option of opting out.

Why All the FB Privacy Talk?• Facebook Privacy Settings – Why?

• Quit Facebook Day Results:

35,000 out of 500,000,000 users quit.

The Real Reason?

World DominationIf you control people then you control the

web.

The Semantic Web• Don’t confuse “the Internet” with WWW.

• HTML tags are “dumb”. The semantic web would be filled with “smart” tags.

• When I “like” something…

The data produced will be who/when/what and eventually when.

<img>john st.</img> vs. <ad agency>john st.</ad agency>

The Internet of Things

The Internet of ThingsSticky Bits

- Tagging the world’s barcodes

Google Goggles

http://www.youtube.com/watch?v=Hhgfz0zPmH4

The Internet of ThingsNike+ & Fit Bit

Fiat EcoDrive

Arduino

an open source robot brain.http://www.arduino.cc/

Web 3.0: The Internet of Things

Crowdsourcing

Johnny Cash Project

Kiva

City One

Groupon

10 Minutes of Cool Shit

Lucyphone

http://vimeo.com/7401011

Google Chrome Speed Stunts:

http://www.youtube.com/watch?v=nCgQDjiotG0&feature=player_embedded

Acne Dice Stunt

http://www.youtube.com/watch?v=rTZ6oDgUzkU

Uniqlo images = coupons campaign

http://bit.ly/arijFD

Olympus AR:  

http://www.youtube.com/watch?v=P9Nd04dW2-M

Billboard Yourself

http://vimeo.com/11870207

History Pin:

http://www.historypin.com/

Verizon surprise

http://www.youtube.com/watch?v=V4ItKo5LN9Q

Smile Activated Ice Cream Machine:

http://su.pr/1R9ncn

Ericsson’s Big Cheer:

http://www.ericsson.com/campaign/bigcheer/185492

FB page hijacking

http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/

Google Holodeck

http://www.youtube.com/watch?v=ar5b3HUj_Sw&feature=related

G-Speak

http://vimeo.com/2229299

Mini Taunts Porsche w/ Rocky IV Montage

http://jalopnik.com/5565400/mini-taunts-porsche-with-hilarious-rocky-iv-spoof

Coke’s – The Secret is Out There

http://www.contagiousmagazine.com/2010/06/coca-cola_12.php

Tiffany’s Engagement Ring Finder

http://bit.ly/cdSYGr

PUMA Hard Chorus

http://www.youtube.com/watch?v=K-_rf2jVxxY