digital showcase - what's happening?

51
john st. digital lunch & learn

Upload: mavis-huntley

Post on 22-Nov-2014

1.043 views

Category:

Technology


0 download

DESCRIPTION

What is happening in the digital space technology wise.

TRANSCRIPT

Page 1: Digital Showcase - What's Happening?

john st.digital lunch & learn

Page 2: Digital Showcase - What's Happening?

Agenda

1. Location Based Everything

2. Social Media Customer Engagement

3. The Impact of Technology on Health

4. Data Data Data

5. Crowdsourcing

6. 10 Minutes of Cool Shit

Page 3: Digital Showcase - What's Happening?

Location Based Everything

Page 4: Digital Showcase - What's Happening?

Foursquare/Gowalla

Page 5: Digital Showcase - What's Happening?

Loopt

Page 6: Digital Showcase - What's Happening?

Yelp

Page 7: Digital Showcase - What's Happening?

Square

Page 8: Digital Showcase - What's Happening?

Tripit

Page 9: Digital Showcase - What's Happening?

EveryBlock

Page 10: Digital Showcase - What's Happening?

Social Media & Customer Engagement

Page 11: Digital Showcase - What's Happening?

What’s New with Facebook?

The numbers

Approaching 500 million. Internet has 1.3billion.

Like Button Like Everything

Page 12: Digital Showcase - What's Happening?

Likebutton.me

Page 13: Digital Showcase - What's Happening?

Facebook Credits

Real gifts on Facebook

Page 14: Digital Showcase - What's Happening?

A Creeper’s Utopia

Bing search results

Page 15: Digital Showcase - What's Happening?

Facebook Applications

“Trip Advisor Trip Friends”

Page 16: Digital Showcase - What's Happening?

Facebook ApplicationAxe Fantasy Cup

Pit the hottest girls among your facebook friends against other guys from around the world.

http://www.facebook.com/axeeffekt?v=app_114182805286126

Page 17: Digital Showcase - What's Happening?

What’s Coming?

Location based services

“We will not compete with Foursquare”.

FB window decal.

Page 18: Digital Showcase - What's Happening?

Building the Future of FB

Page 19: Digital Showcase - What's Happening?

What’s New with Twitter?Promoted Tweets

Page 20: Digital Showcase - What's Happening?

Mountain DEWmocracy

Page 21: Digital Showcase - What's Happening?

Hide a Case Challengehttp://hideacase.com

Page 22: Digital Showcase - What's Happening?

Impact of Technology on Health

Page 23: Digital Showcase - What's Happening?

Mobile Apps

Page 24: Digital Showcase - What's Happening?

fitbit

Page 25: Digital Showcase - What's Happening?

sogo

Page 26: Digital Showcase - What's Happening?

23andme

Page 27: Digital Showcase - What's Happening?

Data Data Data

Page 28: Digital Showcase - What's Happening?

Mash Ups

Spell with Flickr

• http://metaatem.net/words/

Page 29: Digital Showcase - What's Happening?

Mash Ups

Kayak Where Can I Fly For How Much?

• http://www.kayak.com/explore/#/NYC

Page 30: Digital Showcase - What's Happening?

Mash Ups

World Cup 2010 Match Replayhttp://www.guardian.co.uk/football/world-cup-match-replay

Page 31: Digital Showcase - What's Happening?

Data for AdvertisersObviously

Measure what works and what doesn’t.

Power Eye

Tell people why they’re receiving the ads and give them the option of opting out.

Page 32: Digital Showcase - What's Happening?

Why All the FB Privacy Talk?• Facebook Privacy Settings – Why?

• Quit Facebook Day Results:

35,000 out of 500,000,000 users quit.

The Real Reason?

Page 33: Digital Showcase - What's Happening?

World DominationIf you control people then you control the

web.

Page 34: Digital Showcase - What's Happening?

The Semantic Web• Don’t confuse “the Internet” with WWW.

• HTML tags are “dumb”. The semantic web would be filled with “smart” tags.

• When I “like” something…

The data produced will be who/when/what and eventually when.

<img>john st.</img> vs. <ad agency>john st.</ad agency>

Page 35: Digital Showcase - What's Happening?

The Internet of Things

Page 36: Digital Showcase - What's Happening?

The Internet of ThingsSticky Bits

- Tagging the world’s barcodes

Page 37: Digital Showcase - What's Happening?

Google Goggles

http://www.youtube.com/watch?v=Hhgfz0zPmH4

Page 38: Digital Showcase - What's Happening?

The Internet of ThingsNike+ & Fit Bit

Fiat EcoDrive

Arduino

an open source robot brain.http://www.arduino.cc/

Page 39: Digital Showcase - What's Happening?

Web 3.0: The Internet of Things

Page 40: Digital Showcase - What's Happening?

Crowdsourcing

Page 41: Digital Showcase - What's Happening?

Johnny Cash Project

Page 42: Digital Showcase - What's Happening?

Kiva

Page 43: Digital Showcase - What's Happening?

City One

Page 44: Digital Showcase - What's Happening?

Groupon

Page 45: Digital Showcase - What's Happening?

10 Minutes of Cool Shit

Page 46: Digital Showcase - What's Happening?

Lucyphone

http://vimeo.com/7401011

Google Chrome Speed Stunts:

http://www.youtube.com/watch?v=nCgQDjiotG0&feature=player_embedded

Acne Dice Stunt

http://www.youtube.com/watch?v=rTZ6oDgUzkU

Page 47: Digital Showcase - What's Happening?

Uniqlo images = coupons campaign

http://bit.ly/arijFD

Olympus AR:  

http://www.youtube.com/watch?v=P9Nd04dW2-M

Billboard Yourself

http://vimeo.com/11870207

Page 48: Digital Showcase - What's Happening?

History Pin:

http://www.historypin.com/

Verizon surprise

http://www.youtube.com/watch?v=V4ItKo5LN9Q

Smile Activated Ice Cream Machine:

http://su.pr/1R9ncn

Ericsson’s Big Cheer:

http://www.ericsson.com/campaign/bigcheer/185492

Page 49: Digital Showcase - What's Happening?

FB page hijacking

http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/

Google Holodeck

http://www.youtube.com/watch?v=ar5b3HUj_Sw&feature=related

G-Speak

http://vimeo.com/2229299

Page 50: Digital Showcase - What's Happening?

Mini Taunts Porsche w/ Rocky IV Montage

http://jalopnik.com/5565400/mini-taunts-porsche-with-hilarious-rocky-iv-spoof

Coke’s – The Secret is Out There

http://www.contagiousmagazine.com/2010/06/coca-cola_12.php

Tiffany’s Engagement Ring Finder

http://bit.ly/cdSYGr

Page 51: Digital Showcase - What's Happening?

PUMA Hard Chorus

http://www.youtube.com/watch?v=K-_rf2jVxxY