what's happening in digital
DESCRIPTION
This is my third presentation looking at what's happening in digital. From a social media perspective, I look at brands that are collaborating with customers and include examples. In terms of online, my previous presentations have looked at the latest goings on and what has happened. This time I look ahead to 2010 and what we can expect to see. In terms of mobile, like with the online section, I also look ahead to 2010 and what I think will be the key battlegrounds. I finish with two case studies. The first looks at apps and the second looks at Google and what they've been up to lately.TRANSCRIPT
What’s happening in digital
Social Media
The
5behaviours insocial media
Connecting
Creating
Sharing
Collaborating
Consuming
The best way to get people to do stuff with you, is to first join them where they are in what they’re doing
Collaboration
Why collaborate?
1.Create campaigns
2.Develop new products and services
3.Research
4.Build relationships
5.Save money
So who is getting people to do stuff with them?
5,284 ideas
But doesn’t everybodylove us?
What’s ahead in 2010?
Online
The places you traditionally consumed media have changed
Where might the battlegroundbe in 2010?
Mobile
New revenue …
… means new competitors
Music
Social networking
So what’s all the fuss about?
Apps
I’ll download your app if it will …
Make the best use of my time
Be the best waste of my time
JC Decaux don’t spot the opportunity
What has
been up to lately?
Social Search
Search just got social …
And more real time too …
Tom Tom and Garmin are freakin’ out …
They’ve got Microsoft in their sights …
Could we be next ???
www.kevindunne.blogspot.com