what smartphone users want?
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WHAT SMARTPHONE USERS WANT?
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1. the user is...2. he likes this device more3. this operating system is better4. he uses the phone for...5. these users pay with the phone6. shopping with the phone7. conclusions
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... and the user is
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Age
Gen X (35-46) Young Boomers (47-56) Old Boomers(57-65) Silent Generation (66-74) G.I. Generation (+75)
53%
35%
22% 20%
3%
Source: PewInternet
www.evolvedata.com
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DEVICE
brand
Source: Comscore
www.evolvedata.com
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OS
ANDROID
APPLE
BlackBerry
Microsoft5%
46%16%
28%Source: Comscore
www.evolvedata.com
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...the phone is USED for
Text messages Use of the browser Download apps Social netorks/ blogs P;ay games
72%
44% 44%
33% 29%
29%
Listen to music
Source: Comscore
www.evolvedata.com
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Apps on my phone? Really?!
May 2010August 2011
29%
38% 38%43%
Users who downloaded apps to their phones
Users with apps preloaded to their phones Source:
www.evolvedata.com
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Mobile Payments by Age
18 - 29 30 - 44 45 - 59 60+
37%
20%
35%
25%
16%
28%
10%
25%
yes
no
Source: Federal Reserve Bank
www.evolvedata.com
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Mobile payments by gender
Female
Male
55%
45%
52%47%
YES NO Source: Federal Reserve Bank
www.evolvedata.com
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Shopping
16% 48%
Only 16% of smartphone users shop from their phone
48% of smartphone users engage in comparison-shopping with the help of their phones
Source: Federal Reserve Bank
www.evolvedata.com
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Conclusions:The smartphone user is most probably younger than 46
Android and Apple's iOs are the safest bets in terms of operating systems
Younger women are more prone to buy/ shop with the mobile
Though only a small percent (16%) of smartphone users buy with their phone, beware! they do change their buying decision with the help of the phone
www.evolvedata.com