Download - What smartphone users want?
WHAT SMARTPHONE USERS WANT?
1. the user is...2. he likes this device more3. this operating system is better4. he uses the phone for...5. these users pay with the phone6. shopping with the phone7. conclusions
... and the user is
Age
Gen X (35-46) Young Boomers (47-56) Old Boomers(57-65) Silent Generation (66-74) G.I. Generation (+75)
53%
35%
22% 20%
3%
Source: PewInternet
www.evolvedata.com
DEVICE
brand
Source: Comscore
www.evolvedata.com
OS
ANDROID
APPLE
BlackBerry
Microsoft5%
46%16%
28%Source: Comscore
www.evolvedata.com
...the phone is USED for
Text messages Use of the browser Download apps Social netorks/ blogs P;ay games
72%
44% 44%
33% 29%
29%
Listen to music
Source: Comscore
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Apps on my phone? Really?!
May 2010August 2011
29%
38% 38%43%
Users who downloaded apps to their phones
Users with apps preloaded to their phones Source:
www.evolvedata.com
Mobile Payments by Age
18 - 29 30 - 44 45 - 59 60+
37%
20%
35%
25%
16%
28%
10%
25%
yes
no
Source: Federal Reserve Bank
www.evolvedata.com
Mobile payments by gender
Female
Male
55%
45%
52%47%
YES NO Source: Federal Reserve Bank
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Shopping
16% 48%
Only 16% of smartphone users shop from their phone
48% of smartphone users engage in comparison-shopping with the help of their phones
Source: Federal Reserve Bank
www.evolvedata.com
Conclusions:The smartphone user is most probably younger than 46
Android and Apple's iOs are the safest bets in terms of operating systems
Younger women are more prone to buy/ shop with the mobile
Though only a small percent (16%) of smartphone users buy with their phone, beware! they do change their buying decision with the help of the phone
www.evolvedata.com