how to collect passive data from smartphone users

HOW TO COLLECT PASSIVE DATA FROM SMARTPHONE USERS

August 29th, 2013

Thursday, August 29, 13

AGENDA

•Passive Data Collection Overview

•Complexity of Mobile Devices

•What Information Can Be Collected

•Potential Use Cases

•Product Overview

•Privacy and Security

•Q&A


WHAT IS PASSIVE DATA COLLECTION?

Passive data collection is via a mobile

application that runs with the users

consent. It allows you to collect

information from smartphones on

how they are being used and from the

sensors that are in the smartphones.


PASSIVE DATA COLLECTION (CONTINUED)

With passive data collection, you

can measure what apps your

consumers have installed, what

apps are running, data usage,

battery life, wifi connections,

location, operating system versions

and more.


SMARTPHONE COMPLEXITY


THE EVOLUTION OF MOBILE PHONESFrom mobile phones to mobile computers:

Smartphones are increasingly becoming general purpose devices. Additional plug in devices are allowing them to collect a wide range of data. Devices such as Sensordrone (http://www.sensorcon.com/sensordrone/ ) allow a wide range of data to be collected:

•Precision Gas Sensor•Reducing Gas Sensor •Oxidizing Gas Sensor•Non-Contact Thermometer•Temperature Sensor•Light Sensor•Color Sensors•Pressure•Proximity


http://www.sensorcon.com/sensordrone/

http://www.sensorcon.com/sensordrone/

OPERATING SYSTEMS

The underlying systems that run

smartphones can be very different.

This means that the same information

may not be available on different

smartphones.


PASSIVE DATA


VARIABLES BY OPERATING SYSTEM

Accelerometer Yes Yes

GPS Yes Yes

App Census No Yes

App Usage Yes Yes

Battery Life Yes Yes

Memory Yes Yes

3G/4G and Wifi Yes Yes

Variable


VARIABLES BY OPERATING SYSTEM

Decibel Level Yes Yes

Disk Space Yes Yes

Gyroscope Yes Yes

IP Address Yes Yes

Operating System Yes Yes

Retina Display Yes No

SSID Yes Yes

Variable


SLEEP...

Measure the amount of

movement in someone’s sleep.

Apps are already available to

monitor your sleep via

smartphones.


MOVEMENT...

You can also measure general

movement level. What subjects

report about their activity level

probably doesn’t match what they do.


LOCATION...

The GPS variable captures

information and snapshots for

you to measure where

respondents are at anytime.

GPS can be used to trigger

passive data collection.


RETAIL...Measure what apps people

are running while in your

store or a specific

location. For instance are

respondents running

Facebook or Shop Savvy

when they go into the

mall.


SURVEY ANALYTICS OVERVIEW

A suite of interconnected and easy-to-use

information collection and analysis tools,

including online surveys, mobile data collection,

advanced analytics and data visualization.


SOME OF OUR CLIENTS


SURVEYSWIPE AND LIFEMETRIX

It’s a connected world, and SurveySwipe

gives you a way to listen to your consumers

conveniently through their smartphones.

LifeMetrix gives you unprecedented view

into consumers mobile lives by collecting

passive data.


PASSIVE DATA Data is currently accessible as raw data

that can be downloaded as an .xls file

that you can analyze in Excel or other

statistical packages.

PASSIVE DATA


PASSIVE DATA PASSIVE DATA


PASSIVE DATA PASSIVE DATA

0"

5"

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1" 60"

119"

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237"

296"

355"

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532"

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886"

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1889"

1948"

2007"

2066"

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2243"

Composite)

Composite"


PASSIVE DATA APP AUDITS/USAGE

Google SearchMTP ApplicationChromeContactscom.android.backupconfirmMusicFXBubblesGoogle Play StoreGoogle+TalkBackYouTubeRabbleClonecom.samsung.app.playreadyuiYahoo! NewsSurveyPocketSurveySwipeDropbox

kernel_taskwifidmDNSRespondersyslogdlocationditunesstoredSkypeVoxerInstagramSurveySwipeFlipboardCrazy KangarooFacebookskeeball2Dropbox

Installed Running


PASSIVE DATA CHALLENGE OF PASSIVE DATAThere is a lot of it - collecting information across hundreds or thousands of respondents can result in a very large data file.

Passive data is not traditional survey data - so reporting and analysis tools used in survey research may not apply. We need to augment the existing analytics with techniques such Time Series Analysis to detect change in accelerometer data. We need to develop different reporting abilities.

What does it mean? Drawing conclusions from passive data will often require other information that has to be integrated with passive data.


PRIVACY

After downloading and

opening Survey Swipe, users

are notified and opt in once

to allow passive data to be

collected from their device.


PRIVACY“Concepts of Privacy in a Post Human age.”

Sebastian Sethe, Journal of Personal Cyberconsciousness”

“Thus in the future, we will likely be discussing privacy intrusions involving senses and types of information which we haven’t conceived of yet.”

More than 50% Millennials would give personal information in exchange for an incentive.

70% of same Millennials believe their personal data should be kept private.

- USC Annenberg Center for Digital Future 4/2013 Thursday, August 29, 13

PRIVACY IS EVOLVINGWhere are you:

Friends and Family

BUT: a large number of respondents have location services running.

There is a dissonance, the understanding of the technology is limited.


SOFTWARE REQUIRED

With SurveySwipe, you can have your own custom branded app to collect feedback through both mobile surveys and passive data.

If you have your own existing mobile application, there is a Software Development Kit (SDK) available for seamless integration.


SMARTPHONES ARE THE FUTURE

Smartphones are becoming essential.

People buy things with smartphones.

People do price comparisons on smartphones.

People share what they are buying on smartphones.

Passive smartphone data allows us to see consumer smartphone behavior.


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QUESTIONS?


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http://www.surveyanalytics.com/contact

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