...but what are the results?

SOURCES:• Zoomerang Online Surveys and Polls • http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459 • http://www.aweber.com/blog/email-marketing/2013-small-biz-infographic.htm • http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Power_of_Like_

How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketing• http://www.experian.com/assets/simmons-research/brochures/experian-marketing-services-2011

-social-media-consumer-report2.pdf • Mediabistro published an infographic produced by Crowdspring

http://www.mediabistro.com/alltwitter/small-business-social-media_b14294• http://www.affinityexpress.com/sites/default/files/Affinity_Express_SMB_Online_Survey.pdf• ForeSee 2011 E-Retail Satisfaction Index (U.S. Holiday Edition)• Lab42 http://blog.lab42.com/whats-the-deal-with-daily-deals

Many approaches are tried...Company Website

Email Marketing

Social Media

Online Advertising

Daily Deals

54%

61%

44%

17%

14%

...but HALF never even update their lisitings!

SEO named most effective tactic by those that use it...

CompanyWebsite

say it’s important to be found on major search engines and be viewed on mobile devices.

But just 25% know how to create a mobile site!

eMailgives a big return

70% spend less than 3 hours a week on it...

say it increases their revenue.

Social Media91% of online adults access

each month

Typical social media budget

$0 - $100 (60%)$101 - $1k (22%)

$1000+ (14%)

Don’t Know (5%)

Who manages social media marketing? 74% No special employee 6% Consultant 8% Part-time employee 12% Full-time employee

Brands that post daily reach 22% of their fans in a given week.

50% of business owners said they gained new customers via social media – notably Facebook and Linkedin.

Only 12%said that Online Advertising was very effective.

Daily Deals can bring in new customersof all online shoppers subscribe to a daily deal website60%of people who bought offers used them89%of deal redeemers are brand new customers29%of deal redeemers have returned for repeat business82%

what theybought:• 57% Restaurants• 29% Sport/outdoor activity• 29% Spa• 29% Hotel• 29% Arts and crafts• 27% Fitness

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