finding potential customers in your area
TRANSCRIPT
Stalking Finding Potential Customers
In Your Area
Dana DiTomaso@danaditomasoCEO, Kick Point
Who’s Your Target Market?
Pretend you’re a financial planner or accounting firm!
25 to 40Landed a great, well-paying job
Have no idea how to save moneyDon’t really think of planning for the future
Why Not Link Build?
Referral business converts well
Build strong personal connections & social karma
Can segue into link building
Capture Before the Buying Cycle
Don’t let this happen to you:
Your Goal
Start With Current Spending
Look at Profiles
Likes gravitypope & Holt Renfrew
Use Foursquare
Monitor Check Ins
Google Search:site:twitter.com foursquare corso32
Monitor Mentions
Even More Mentions!
Google Search:site:twitter.com "zinc restaurant"
Rapportive
1. Pull emails for your best customers.
2. Plug ‘em in.
3. So much social data.
What Have We Learned?
Expensive restaurantsExpensive clothes
Enjoys travelFinancially aware
Relate That To Interests
Expensive clothes = Holt Renfrew
Enjoys travel = Fairmont
Oh, And You Just Built a PersonaJanet is 25 and has landed her first “corporate” job at a large oil company in Edmonton, working in Public Relations. She comes from an upper-middle class background, grew up in Edmonton, and enjoys shopping at Holt Renfrew and traveling.
She’s just moved out of her parents house and is renting for now, but has enough in savings to pull together a down payment on a condo. She makes 50k/year and her boyfriend makes 70k/year. They will be moving in together soon.
She has some financial literacy from her family but wants to talk to a professional. She doesn’t want to hear that she should only save – she wants to have a life, too!
Gotta Catch ‘Em All
Now What?
Don’t Forget About Them
Create lists/circles/whatever for the new follows
Check & engage with that list regularly
Referrals!
Build a Referral Loop
Great ContentShared
Each loop levels up your reputation
New Fans
And Then This Happens
And Then THIS Happens
*Results may not be exactly as described.Apologies to http://www.penny-arcade.com/comic/2000/10/23
