what on-earth-is-seo-in-2014
DESCRIPTION
In this presentation Ned reflects on how he defined SEO for a non-technical audience in April 2014, and then redefines it for a more technical audience in 2014. He places SEO into the wider inbound marketing context, and offers a helpful infographic to help describe it.TRANSCRIPT
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What on earth is SEO?
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So many definitions!
Here’s what I said last year, to a non-technical audience:
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What is SEO?
4
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SEO is an outcome of digital marketing.
5 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm
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Digital marketing is… Making websites: • Easier to find • Easier to use • Easier to measure
6
And…
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And in 2014?
…. to a more technical audience?
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On-page and off-site signals that help search engines judge the relevance and authority of a
webpage
There are 200+ signals. Check out these references: • http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
• http://backlinko.com/google-ranking-factors
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© Copyright 2014 Cicada Online Ltd. All rights reserved Source: http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday
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Ned Wells
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Thank you