what is seo?
DESCRIPTION
What is SEO? A guide for PR peopleTRANSCRIPT
09/04/2023 @SEOPRTrainingCopyright SEO PR Training Ltd.
What is SEO?
An introduction to SEO for PR professionals
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What is SEO?
oBasic definitionoWhy is SEO important?oSearch engine marketplaceoThree SEO cornerstones
o Technical factorso On-page factorso Linkbuilding
oSEO todayo Universal (blended) resultso Social/personalo Realtime
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“SEO is the practise of building and marketing a website (and related online
assets) so that is discoverable and brings relevant visitors via search
engines”
What is SEO?
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Why is SEO important?
Recent statistics
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“30.1 million adults in the UK (60%) accessed the internet every day or
almost every day in 2010, according to the Office for National Statistics.”
Why is it important?
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“83% of UK online shoppers use search engines to research a
purchase”RichRelevance and Bazaarvoice as cited by eMarketer, November 2010
Why is it important?
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Search Engine Marketplace
UK Search Engine Market Share as at December 2010 - Hitwise
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The Three Cornerstones
Technical, on-page and linkbuilding
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Domain name Domain age ccTLD and relevance to
market Local hosting
Site architecture Use of redirects and
canonical tags Search-engine friendly
URLs Geo-targeting/sitemaps Correct use of robots.txt
Technical Factors
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Keyword research & mapping
Title & meta description Use of keyword in
content Web-friendly, original
content Optimised
image/video/audio content
Internal linking
On-page Factors
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A link is like a vote All links are not equal Quality of linking site Link context (in content,
on footer etc.) Linkbuilding campaigns Creating “link worthy”
content
Types of link attributes (rel=nofollow, rel=canonical, rel=me)
Linkbuilding
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SEO Today
Moving beyond the ten blue links
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Universal/blended results
Web results
Video results
News results
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Social/Personal
Web results
Video results
News results
When logged in, I see results for the query, shared by people in my social circle
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Realtime
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Contact SEO PR Training
Call or email us to find out more about the concepts in this introduction
+44(0)1420 540227
Nichola Stott – SEO Specialist