what is local seo

14
How Local SEO Can Help You Connect With Local Consumers Presented by: Robert Leisk [email protected] www.spancept.com

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Local SEO is the process of optimizing a business website to come up in search engine results when internet searchers enter "localized" phrases into the internet search engines. Did you know that 85% of consumers search for local businesses online? 75% of online searchers never scroll past the first page of the search results. 67% check online reviews before selecting a local business. However, many businesses still don't have a website and those that do have websites are not tracking the results. Internet Technology is GREAT, but it has caused problems for Small Local Businesses. The web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods are no Longer as Effective as they once were. So, its time to market your business in a way that will cut advertising cost and get results. Could Local SEO be the missing piece of the puzzle for your small business? Show up when local consumers are online searching for what you have to offer. Build your brand. Easily generate new leads as well as repeat loyal customers. Contact us for more information about how local SEO can help you connect with local customers. http://spancept.com/ [email protected]

TRANSCRIPT

Page 1: What Is Local SEO

How Local SEO Can Help You Connect With Local Consumers

Presented by: Robert Leisk [email protected]

www.spancept.com

Page 2: What Is Local SEO

Local SEO is the process of optimizing a

business website to come up in the

search engine results when internet

searchers enter “localized” phrases

into the internet search engines.

For example:

“Dentists in New York”

What is Local SEO?

Page 3: What Is Local SEO

Local SEO Facts & Trends Every Business Should Know About

Consumer Usage Stats:

85% of consumers search for local businesses online

75% of online searchers never scroll past the first page of the search results

Local

67% check online reviews before selecting a local business

Page 4: What Is Local SEO

Local SEO Facts & Trends Every Business Should Know About

However:

63% of small businesses still don’t have a website

25% of small businesses with websites do not show up in the search engine results at all

Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics

Page 5: What Is Local SEO

Most Popular Online Activities

Social Networking – 65% Using Search Engines – 92%

What Are Consumers

Doing Online?

Watching Videos – 71% Reading Content – 90%

Using Email – 92% Shopping – 71%

Page 6: What Is Local SEO

Internet Technology is GREAT, But It Has Caused Problems for

Some Local Businesses…

The Web has changed the way consumers spend their money…

It has also changed the way your business can truly

CONNECT with your local target market…

Page 7: What Is Local SEO

Traditional Advertising Methods Are No Longer as Effective as They Once Were

TRADITIONAL METHODS ONLINE METHODS

• Social Media • Local Search • Online Videos & More!

• Yellow Page Books • Newspaper Ads • TV Commercials

Page 8: What Is Local SEO

What Does This Mean for Your Business?

You Should :

1. Put your business in front of your target audience online

2. Spend your marketing dollars where they can yield the best returns

3. Utilize the power of online marketing to stay connected to your local market

Page 9: What Is Local SEO

Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?

Local SEO is No Longer a Trend… It’s the NEW Way to Do Business!

Page 10: What Is Local SEO

Show Up When Local Consumer Perform a Search Online for What You Have to Offer

Build Your Brand

Easily Generate New Leads

Generate Repeat, Loyal Customers

Why Local SEO Marketing?

It’s POWERFUL For Helping You…

Page 11: What Is Local SEO

You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others

Will get a boost in the search engine results over time, which means more eyes on your business

Local SEO is much less expensive than traditional advertising methods – and the results are generally better

Benefits of Local SEO

Page 12: What Is Local SEO

Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way

Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content

High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd

Benefits of Local SEO

Page 13: What Is Local SEO

QUESTIONS ANY

Page 14: What Is Local SEO

For More Information About Local

SEO, Contact Me Today.

Thank you for viewing our presentation!

Spancept Inc.

Robert Leisk

[email protected]

www.spancept.com