Download - What on-earth-is-seo-in-2014
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
What on earth is SEO?
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved 2
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
So many definitions!
Here’s what I said last year, to a non-technical audience:
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
What is SEO?
4
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
SEO is an outcome of digital marketing.
5 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
Digital marketing is… Making websites: • Easier to find • Easier to use • Easier to measure
6
And…
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
And in 2014?
…. to a more technical audience?
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
On-page and off-site signals that help search engines judge the relevance and authority of a
webpage
There are 200+ signals. Check out these references: • http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
• http://backlinko.com/google-ranking-factors
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved Source: http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
January 2014 @nedwells
cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved
www.cicada-online.com
Ned Wells
@nedwells
cicada-online.com
Thank you
