UX?!Swapsee Breakfast @silviacalvet

Whatis

U

Overall Satisfaction Perception

!

Why

some

fail

You

are Customer

‣Lack of understanding of user needs:

‣Organisations do not focus in Customers… Organisations work around the product not the Customer: affects processes, KPI, strategies

‣Fragmented organisation… Fragmented experiences

‣UI is not UX

‣Design in the vacuum

!

Who can design

UX?

The UX Designer ► https://vimeo.com/19131028

!

Remember…

You

are Customer

!

ASecret

So ’UX’

is also an organizational &

personal Attitude

START thinking about

your Customers

NOW!!@silviacalvetThank You