what is internet monitoring?
DESCRIPTION
What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.TRANSCRIPT
Company Overview
Spiral16 was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years.
Spiral16 has partnered with marketing agencies and global brands within diverse industries.
What is Internet monitoring?The most efficient way to gather business intelligence
Login to Spiral16’s platform through your web browser.
Tell us what kind of data You are looking for.
Spiral16 captures, correlates, and analyzesthe most relevant information.
Your data is displayed in charts, graphs, and 3D visualizations that you cancustomize to fit your needs.
How can you benefit?Our clients use online data from Spiral16 to help their businesses:
Monitor brand reputation
Gather competitive intelligence
Measure campaign effectiveness
Manage crises
Engage communities and customers
Identify sales targets and close new business
Develop unique metrics for strategy building
Monitor Brand ReputationNear-realtime view of brands and product lines
Understand where your brand lives onlineand how it is perceived by others
Be prepared to enter online conversationsand engage in social media customer service
End result:Create flexible and effective marketing and product initiatives.
Measure Campaign Effectiveness
Spiral16 gives you the tools to monitor, measure and understand campaign impact and success.
Learnthe language your customers are using
Quantifythe buzz generated by a specific campaign
Identifykey influencers andpositive and negative hot spots
Manage CrisesStay on top of breaking developments,
consumer reactions, and press reactions.
Monitor to unearth potential PR problems before a crisis materializes
Know
what is trending and where during a crisis to counter misinformation
We give you the Relevant WebThe Internet is a big place—a Google search won’t cut it.
Spiral16 analyzes and organizes the mass of online unstructured data so you can make sense of it.
data
We Capture More DataSpiral16 monitors digital content from:
• Top 12 million English-language blogs
• Top 2 million English-language message boards/forums
• Traditional and new media news sources
• Microblogs such as
• Public-facing pages from social networking communities such as
• RSS feeds and online aggregators
• Comments from around 1 million blog and news sources
• Video sites such as
• Shopping sites and customer/product reviews
• Photo sites such as
• Corporate and company websites• Reference and directory websites• Whitepapers and case studies
Measure the Relevant Web
Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business.
We
CaptureCorrelateAnalyzeto give you the most relevant information to help you reach your goals
Spiral16 delivers a better quality of data with less spamand more relevant results.
Listen strategicallySemantic analysis provides valuable market research.
Understanding customer behavior is key to creating effective marketing campaigns.
Find relevant discussionsand learn the languagethey are using.
Breaking down and analyzing word composition helps companies:
1. Manage brand identity2. Discover trends3. Identify business challenges 4. Understand what words are
used most frequently when discussing your brand
Identify InfluenceEveryone is talking, but who is driving conversation?
Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.
Measure the true reach of a message.Identify the most influential conversations.Prioritize your engagement opportunities.
Analyze SentimentGet a big picture of your brand’s online perception.
Spiral16’s sentiment analysis engineprocesses data twice:
- Evaluates each page in its entirety- Captures overt sentiment excerpts
from body, comments
Understanding sentiment can help: 1. Competitive analysis2. Social media customer service3. Manage and prevent spread of crises
4. Measure campaign success and new product launches
Sentiment Process
Average sentiment: Looking at the entire URL, an average sentiment score is determined.
Overt sentiment: If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard.
Spiral16 semantically analyzes every URL twice to determine two kinds of sentiment.
Sentiment Enforced by Proximity
Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.
These samples come from the same URL.
The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).
Our query-enforced sentiment on the right ensures a more accurate sentiment sample.
Flexible Process to Support Your Needs
• Dedicated account manager helps set up, test, and implement client topics
• Assistance with training, product development needs, day-to-day insight
• Our professional services team offers data analysis, interpretation, and reporting
