what is click?

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Key words for modern communication: CreateShareInteract

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Page 1: What is CLICK?
Page 2: What is CLICK?

WORLD HAS CHANGED• 1 in 5 couples meet online

• 1 in 5 divorces are blamed on Facebook

• If Facebook were a country it’d be the world’s 3rd largest

• Youtube is the 2nd largest search engine in the world

• 90% of customers trust peer recommendations (only 14% trust advertisements)

Page 3: What is CLICK?

WORLD HAS CHANGED

• Now you can spread a good word about Yourself easier then ever before;

• Bad news or opinions also travelling much faster;

• There are no central news makers;

• Tribes or small reference groups are main opinion formers;

• Brands are not controlling themselves.

Page 4: What is CLICK?

WORLD HAS CHANGED

• Companies and people develop brands together. People even more so;

• Brands can only navigate direction about how people could perceive them;

• Online dialogue and engagement are the most important factors to inspire people and protect brand reputation.

Page 5: What is CLICK?

KEY WORDS OF MODERN COMMUNICATION

CREATE

SHARE

INTERACT

Page 6: What is CLICK?

* Mark Zuckerberg: July 6th, 2011

• the amount they share today is twice what they shared a year ago*

• Online Sharing Is Growing At An Exponential Rate (And Users Are Sharing 4 Billion Things A Day)*

Page 7: What is CLICK?

LAW OF SHARING

* Mark Zuckerberg: July 6th, 2011

Page 8: What is CLICK?

MARKETING PATTERN YEAR 2001• 2001. Everything was strict and concrete.

• Marketing mix was:

•Avertising;

•PR;

•Media investments;

•BTL, etc.

Page 9: What is CLICK?

YEAR 2011/2012 DILEMMA:

• Digital and social media are becoming a bigger part of the marketing pie every year.

• But who does this stuff? All of them:

•Media buyers;

•Creative;

•Web developers;

•PR

• So, the question is where to find the relevant adviser?

Page 10: What is CLICK?

OUR BELIEF:

• Our belief is that social media and digital is a PR responsibility as dialogue is a natural PR field.

• PR were in sharing, dialogue and engagement long time before others. We know how it works, have the right instincts and the right ttools.

• Media or ad agency business is to buy media and make prints, videos, etc.

Page 11: What is CLICK?

WHO ARE WE?

• Passionate digital natives who think ideas rule the world;

• We are a digital and online dialogue agency, powered by PR background and understanding of how public opinion forms;

• We are “Click”

Page 12: What is CLICK?

WHY CLICK?

• The time span to get attention is shorter then ever before. We will help to use Your chance to engage your customers;

• With one wrong move You can destroy Your reputation in a few seconds. We will protect You from the wrong moves.

Page 13: What is CLICK?

SHARING STARTS WITH CLICK!

Page 14: What is CLICK?

WE DO:• Social media and digital trainings;

• Establishing modern online dialogue and presence;

• Digital campaigns;

• Ideas, design, coding;

• Microsites with direct purpose;

• Social media monitoring;

• Video, photo, text for digital;

• Social networks presence;

• Digital content creation;

• Gamification.

Page 15: What is CLICK?

WANT MORE?CONTACT US

Māris Reliņš - CLICK leader

Mail: [email protected]

Mobile: 371 26448504

Skype: marisrelins