what is click?
DESCRIPTION
Key words for modern communication: CreateShareInteractTRANSCRIPT
WORLD HAS CHANGED• 1 in 5 couples meet online
• 1 in 5 divorces are blamed on Facebook
• If Facebook were a country it’d be the world’s 3rd largest
• Youtube is the 2nd largest search engine in the world
• 90% of customers trust peer recommendations (only 14% trust advertisements)
WORLD HAS CHANGED
• Now you can spread a good word about Yourself easier then ever before;
• Bad news or opinions also travelling much faster;
• There are no central news makers;
• Tribes or small reference groups are main opinion formers;
• Brands are not controlling themselves.
WORLD HAS CHANGED
• Companies and people develop brands together. People even more so;
• Brands can only navigate direction about how people could perceive them;
• Online dialogue and engagement are the most important factors to inspire people and protect brand reputation.
KEY WORDS OF MODERN COMMUNICATION
CREATE
SHARE
INTERACT
* Mark Zuckerberg: July 6th, 2011
• the amount they share today is twice what they shared a year ago*
• Online Sharing Is Growing At An Exponential Rate (And Users Are Sharing 4 Billion Things A Day)*
LAW OF SHARING
* Mark Zuckerberg: July 6th, 2011
MARKETING PATTERN YEAR 2001• 2001. Everything was strict and concrete.
• Marketing mix was:
•Avertising;
•PR;
•Media investments;
•BTL, etc.
YEAR 2011/2012 DILEMMA:
• Digital and social media are becoming a bigger part of the marketing pie every year.
• But who does this stuff? All of them:
•Media buyers;
•Creative;
•Web developers;
•PR
• So, the question is where to find the relevant adviser?
OUR BELIEF:
• Our belief is that social media and digital is a PR responsibility as dialogue is a natural PR field.
• PR were in sharing, dialogue and engagement long time before others. We know how it works, have the right instincts and the right ttools.
• Media or ad agency business is to buy media and make prints, videos, etc.
WHO ARE WE?
• Passionate digital natives who think ideas rule the world;
• We are a digital and online dialogue agency, powered by PR background and understanding of how public opinion forms;
• We are “Click”
WHY CLICK?
• The time span to get attention is shorter then ever before. We will help to use Your chance to engage your customers;
• With one wrong move You can destroy Your reputation in a few seconds. We will protect You from the wrong moves.
SHARING STARTS WITH CLICK!
WE DO:• Social media and digital trainings;
• Establishing modern online dialogue and presence;
• Digital campaigns;
• Ideas, design, coding;
• Microsites with direct purpose;
• Social media monitoring;
• Video, photo, text for digital;
• Social networks presence;
• Digital content creation;
• Gamification.
WANT MORE?CONTACT US
Māris Reliņš - CLICK leader
Mail: [email protected]
Mobile: 371 26448504
Skype: marisrelins