psychology in design - what makes them click?
TRANSCRIPT
Psychology in DesignHypnotoad wants you to click here
People == Systems
• Old brain • Developed first, wants to survive.
• Mid brain • Processes emotion, wants to feel.
• New brain • Separates us from the rest of the animal
kingdom.
Why do your best ideas always come to you in
the shower?
Automatic cognitive processes are internal automations that help us navigate a multifaceted and complex environment by slicing it into easily
digestible bites. They can thus free our very limited-capacity consciousness from many
burdens. !
- Ran R. Hassin The New Unconscious
“ ”
Citation needed.
Quadrant Test
• Never in the same square twice in a row.
• The location of the third X was dependent on the location of the second.
• The location of the fourth X was dependent on the location of the first.
• The X never appeared in the top right unless it had appeared in the other three first.
CHAOS
Why does it matter?
We like to think we make our decisions based on careful thought, but most of our decision and
actions come from our unconscious. !
The unconscious is smart, efficient, and fast. We couldn’t survive without it.
!- Susan M. Weinschenk, Ph.D.
Author of Neuro Web Design
“ ”
Products that “speak” to all three brains are
the most effective.“”
• Old brain • Developed first, wants to survive.
• Mid brain • Processes emotion, wants to feel.
• New brain • Separates us from the rest of the animal
kingdom.
Teach me your secrets?
Talking to the old Brain
$1000
Talking to the old Brain
$89.95 $9.95
If you want more...
Further reading