Journeys with AudiencesLeigh-Anne Stradeski

Eureka! National Childrens Museum@eurekacorporate

online: #wddo

Leigh-Anne StradeskiChief Executive

Strategic Objectives

Use social media to:

• Build brand and reputation as experts in play and learning

• Increase visitor numbers and income by connecting social media with a visitor experience that exceeds expectations

Eureka! Experts: developing our brand & reputation

February – November 2011 worked with Northern Lights PR who:

• Developed an Experts blog

• Launched @eurekaexperts on Twitter

• Trained our management team on social media use

Has resulted in:

• Huffington Blog

• Consultancy opportunities

• Invitations to speak at events & publish articles

• Steady increase in blog views and comments:

Play 20: Bridging Experts & Audience

www.play20.org• National campaign to get

families playing together

• Potential to extend brand into every home and achieve step change in attitudes to play

Play 20: Bridging Experts & Audience

• 3,000 visits (9,000 page views)

• Some great endorsements…

• …and even greater feedback:

Using social media to build our audience

Creation of Communications Specialist role in 2011, as direct recognition of the increasing importance of digital communications.

6 months since beginning of the role:

• Facebook: 2,000 “Likes” to 4,500+• 14,000+ check-ins• 1.4 Million ‘friends of friends’• Twitter: 675 to 1700+ followers• Email subscriptions from 10,000 to 18,000+• Two blogs - more than 1,000 views per month• 600 followers on Google+

And more: LinkedIn, Foursquare, youtube, Instagram…

Quality, as well as quantity…

Social media is great for listening.

Whether feedback is good or bad, we:• Acknowledge & say thank you• Share with colleagues• Find out more

Bad feedback is an opportunity to talk about what we are doing right!

Set, meet & exceed expectation

110 reviewsAverage rating: “very good”

Time for a quick plug…

• Follow us - @eurekamuseum @eurekaexperts @eurekacorporate

• Like us! www.facebook.com/eurekamuseum• Read our blog: www.experts.eureka.org.uk• Visit Play 20 and start playing:

www.play20.org• Follow us on LinkedIn & connect with us!• Watch out for our shiny new website later this

year…