what digital listening can do for you?
DESCRIPTION
John Murphy's Figaro Digital slide share. Are you listening? What social listening tools can do for you Social listening can provide all sorts of answers and inform many departments. There are many listening tools available which can answer most client questions about their audience’s online engagement. John will explain why you need them, what they do and how BLOOM makes sense of these learnings. Find out how you can use this insight to develop your overall business strategyTRANSCRIPT
![Page 1: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/1.jpg)
THE INSTANT HYPOPHONIC, WOJCIECH SIUDMAK | uploads2.wikipaintings.org/images/wojciech-siudmak/the-instant-hypophonic-1.jpg!Blog
WHAT CAN DIGITAL LISTENINGDO FOR YOU?JOHN MURPHY – @JOHNMUR3BLOOM WORLDWIDE – @BLOOMWORLDWIDE
FIGARO DIGITAL, 26.9.13
#FigDigBLOOM
![Page 2: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/2.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
BUT FIRST, A QUESTION…
#FigDigBLOOM
julietremblay.com/images/photos/5pears
![Page 3: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/3.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
WHAT IS IT?#FigDigBL
OOM
![Page 4: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/4.jpg)
WWW.BLOOMSOCIALBUSINESS.COM smartinsights.com/wp-content/uploads/2012/04/whisperlisten
ALREADY DOING IT… ?
NOT THE SAME AS HEARING:
PASSIVEUNENGAGED
NARROWBIASED
#FigDigBLOOM
![Page 5: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/5.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
ALREADY DOING IT…ARE YOU SURE?
LISTENING IS:ACTIVEENGAGEDWIDEFAIR AND ACCURATE
takepart.com/sites/default/files/BlueEar-Marvel.jpg
#FigDigBLOOM
![Page 6: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/6.jpg)
WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATIONdentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-
article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 7: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/7.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 8: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/8.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 9: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/9.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONdentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-
article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 10: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/10.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 11: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/11.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-
article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 12: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/12.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 13: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/13.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 14: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/14.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 15: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/15.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITY
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 16: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/16.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDS dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-
article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 17: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/17.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-
article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 18: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/18.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 19: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/19.jpg)
WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATIONINCREASE COLLABORATIONPERSONALISED CONTENT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCE
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITION
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACH
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDS
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCY
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROIINCREASE PROFIT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
INCREASE PROFIT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
INCREASE PROFIT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
INCREASE PROFIT
INCREASE COLLABORATIONPERSONALISED CONTENTAUDIENCE INSIGHTINCREASE CONVERSATIONDEVELOP ADVOCACYINCREASE INFLUENCEBRAND RECOGNITIONGREATER REACHMORE IMPRESSIONSADD UTILITYREAP REWARDSINCREASE EFFICIENCYINCREASE ROI
INCREASE PROFIT
dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WHY BOTHER?
#FigDigBLOOM
![Page 20: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/20.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
HOW?
Gem
macorr
ell.
com
#FigDigBLOOM
![Page 21: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/21.jpg)
#FigDigBLOOM
![Page 22: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/22.jpg)
HOW MUCH ARE PEOPLETALKING ABOUT MY BRAND?VOLUME OF CONVERSATION
GOOD FOR MEASURING:BRAND AWARENESS
#FigDigBLOOM
![Page 23: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/23.jpg)
WHAT ABOUT MYCOMPETITORS?
SHARE OF VOICE
GOOD FOR MEASURING:MARKET SHARE
#FigDigBLOOM
![Page 24: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/24.jpg)
WHERE ARE THEYTALKING ABOUT US?
PLATFORMS AND REGIONS
GOOD FOR MEASURING:CHANNEL PERFORMANCE
#FigDigBLOOM
![Page 25: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/25.jpg)
WHEN IS IT HAPPENING?
TIMELINE OR EVOLUTION
GOOD FOR MEASURING:MONTH ON MONTH CHANGE
#FigDigBLOOM
![Page 26: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/26.jpg)
WHO’S SAYING THINGS?
INFLUENCERS AND DEMOGRAPHICS
GOOD FOR MEASURING:BRAND AMBASSADORS
#FigDigBLOOM
![Page 27: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/27.jpg)
HOW ARE THEYTALKING ABOUT US?
SENTIMENT
GOOD FOR MEASURING:BRAND AFFINITY
#FigDigBLOOM
![Page 28: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/28.jpg)
WHAT ARE THEY SAYING?
WORD CLOUDS AND BUZZ GRAPHS
GOOD FOR MEASURING:BRAND IMAGE
#FigDigBLOOM
![Page 29: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/29.jpg)
?WHY… #FigDigBL
OOM
![Page 30: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/30.jpg)
i.imgur.com/4IJvJVV
TOOLS ARE ONLYPART OF THE SOLUTION
YOU CAN’T TAKE EVERYTHING AT
FACE VALUE
#FigDigBLOOM
![Page 31: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/31.jpg)
WHY?
ANALYSIS
siliconangle.com/files/2012/06/little-analyst
#FigDigBLOOM
![Page 32: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/32.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50%
7%
14%
21%
28%
35%
BRAND SHARE OF VOICE
BRAND SHARE OF VOICE
E.G. SHARE OF VOICEASSUMPTIONS:
~
#FigDigBLOOM
![Page 33: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/33.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50
100
200
300
400
500
VOLUME OF BRAND CONVERSATION
VOLUME OF BRAND CONVERSATION
E.G. VOLUME OFCONVERSATION ASSUMPTIONS:
#FigDigBLOOM
![Page 34: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/34.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50
500
1,000
1,500
2,000
2,500
INDUSTRY CONVERSATION
TOTAL CONVERSATIONBRAND CONVERSATION
BUT, COMBINED:
SHARE OF VOICE
ASSUMPTION
VOLUME OF CONVERSAT
ION ASSUMPTIO
NACTUAL
ANALYSIS
~
#FigDigBLOOM
![Page 35: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/35.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50%
25%
50%
75%
100%
SENTIMENT TOWARDS BRAND
POSITIVE SENTIMENT
NEUTRAL SENTIMENT
NEGATIVE SEN-TIMENT
~
E.G. SENTIMENTASSUMPTIONS:
#FigDigBLOOM
![Page 36: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/36.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50
100
200
300
400
500
VOLUME OF BRAND CONVERSATION
VOLUME OF BRAND CONVERSATION
E.G. VOLUME OFCONVERSATION ASSUMPTIONS:
#FigDigBLOOM
![Page 37: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/37.jpg)
WK 1 WK 2 WK 3 WK 4 WK 50
100
200
300
400
500
CONVERSATION SENTIMENT
POSITIVE SENTIMENT
NEUTRAL SENTIMENT
NEGATIVE SENTIMENT
BUT, COMBINED:
SENTIMENT ASSUMPTIO
NS
VOLUME OF CONVERSATI
ON ASSUMPTIO
NSACTUAL
ANALYSIS
~
#FigDigBLOOM
![Page 38: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/38.jpg)
WWW.BLOOMSOCIALBUSINESS.COM
SO,BACK TO OUR PEARS:
julietremblay.com/images/photos/5pears
#FigDigBLOOM
![Page 39: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/39.jpg)
BE DIRECT:DATA
INSIGHT
RECOMMENDATION
EXECUTIONCHANGE
TRACKING
#FigDigBLOOM
![Page 40: What Digital Listening Can Do for You?](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d0862b4c905805d8b4918/html5/thumbnails/40.jpg)
imgur.com/Lo87r.jpg
THANK YOU
JOHN MURPHY – @[email protected]
M
BLOOM WORLDWIDE – @BLOOMWORLDWIDE
BLOOMWORLDWIDE.COM
#FigDigBLOOM