digital listening: the first step in understanding your audience
DESCRIPTION
http://itswa.de/pram2012 My presentation for the Public Relations Association of Mississippi annual conference, "Digital Listening: The First Step in Understanding Your Audience." April 12, 2012, Columbus, Miss.TRANSCRIPT
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Digital Listening Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy
Photo: Daniel Zedda (CC)!
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This is what your audience wants …
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What’s the solution?
Photo: James Lumb (CC)!
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Why listen
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Brand mentions
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Sentiment
Photo: Kate Ter Haar (CC)!
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Customer service
Photo: Vitor Lima (CC)!
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Tools
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Google alerts
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Facebook lists
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Twitter lists
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Twitter search terms
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Other tools ! Retweets
! Likes
! Comments
! Shares
! +1s
Photo: Bob Doran / Sean MacEntee (CC)!
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How to use it
Photo: Chad Davis (CC)!
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Track mentions
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Send thank yous
Photo: woodleywonderworks (CC)!
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Reward loyalty
Photo: Paulo Ordoveza (CC)!
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Flaunt it!
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Idea development
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Focus is the next wave.
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Focus intensely on your audience.
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Contact me. • [email protected] • BirminghamBlogging.com • @WadeOnTweets • http://itswa.de/pram2012
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Thank you
Photo: geraldbrazell (CC)!