werank traffic analysis presentation

YOUR LOGO

QUESTION

Do you trust thatGoogle Analytics is the best tool to track what is happening on your site?

YOUR LOGO

A BIG PROBLEM

Google Analyticsis only showing you HALF the story.

YOUR LOGO

CYBERCANCER

YOUR LOGO

HOW BIGIS THEPROBLEM?

YOUR LOGO

THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

YOUR LOGO

STAGE I

PAID & ORGANIC TRAFFIC“Marketers could lose as much as$7.2 billion globally in 2016 without an increased focus on click security.” -Association of National Advertisers Study (Jan 2016)

TRAFFIC

YOUR LOGO

CLICK FRAUD ANALYSIS

2015 TRAFFIC TRENDS

LOST REVENUE

POTENTIAL CONVERSIONS51.5 %

Source: Incapsula.com

48.5 %

• Ad dollars wasted• Conversion rate ruined• Return on investment down the

drain

YOUR LOGO

HOW MUCH OF YOUR PAID TRAFFIC IS CLICK FRAUD?STAGE I

TRAFFIC

YOUR LOGO

PAID TRAFFIC• Competitors• Spy Software• Bots

STAGE ITRAFFIC

YOUR LOGO

YouTubeSTAGE ITRAFFIC

PAID TRAFFICVICTIMS

AdwordsFacebookAdroll

YOUR LOGO

YOUTUBECASE STUDY

ProblemClick FraudInaccurate Analytics

SolutionSet up filter to block all bad traffic. Monitor our true analytics to give an Accurate Conversion Metric.

Result“By implementing Siphon we now have a much more accurate picture of what our true conversion rates are on our website and are so impressed that we’ve referred Siphon to numerous marketing/advertising agencies we know.”- Youtube Advertiser

90.9%

YOUR LOGO

ADWORDSCASE STUDY

ProblemClick Fraud

SolutionSet up filter to report and block all bad traffic to acquire refunds from wasted ad spending

Result“Any type of internet marketing your company is involved in, whether it be sales, photo marketing, or even if it is website traffic and you are paying for any type of ad spend online, I would definitely invest in Siphon for your business. It is going to hands down save you bottom-line dollars as well as identify any type of problem traffic that is coming to you and be able to filter it off.”

- Adwords Advertiser

21.7%

YOUR LOGO

FACEBOOKCASE STUDY

ProblemClick Fraud


Result“I didn’t realize how much money I was throwing away out of the 3 million a year we spend on traffic. The day after we started using Siphon we almost immediately started getting refund checks for our bad traffic. I highly recommend Siphon unless you like throwing money away.”- Facebook Advertiser

50.2%

YOUR LOGO

AdrollCASE STUDY

ProblemClick Fraud Spammers


Result“I was blind to the fraud, as it was going on right under my nose. I was running traffic to one of my health supplement offers, pushing massive volume through my merchant account. Everything looked good with new orders coming in by the hundreds... UNTIL… The rebills began to hit the merchant account which resulted in my merchant account being shut down, and it almost cost me my entire business. I now use Siphon to monitor, track and protect my sites from fraud.”

Adroll Advertiser

36.4%

YOUR LOGO

HOW MUCH OF YOURORGANIC TRAFFIC IS MALICIOUS?

STAGE ITRAFFIC

YOUR LOGO

LOCAL DENTISTCASE STUDY

ProblemContent ScrapersSpammers

SolutionSet up filter to block all bots and spammers.

Result“The amount of bad traffic that was hitting my site was insane and without Siphon I would have never known, let alone been able to stop it.”- Local Dentist

YOUR LOGO

LOCAL DENTIST

YOUR LOGO

CLICKFARMS

YOUR LOGO

WHAT DOESTHIS MEAN

TO YOU?STAGE I

TRAFFIC

YOUR LOGO


YOUR LOGO

STAGE IIANALYTICS

ANALYTICS“63% of millennials use ad blockers,33% do not, and 4% don’t know” - eMarketer.com Study (September 2016)

YOUR LOGO

CONTENT ADVERTISERCASE STUDY

ProblemGoogle is only giving you half of the story.

SolutionSet up filter to block all bots and spammers.

Result“I have been using tracking software for years, but I’ve never been able to see a detailed view at the IP level of where it all was coming from. And I never had the ability to block unwanted people from even hitting my page. The results have been incredible.”

-Content Advertiser

YOUR LOGO

JAVASCRIPTBLOCKERS

YOUR LOGO

STAGE II ANALYTICS• Can’t Measure The Problem• Make Better DecisionsANALYTICS

YOUR LOGO

GOOGLE vs SIPHON

Leading SEO Consultant Comparison

Google Analytics Siphon Analytics

YOUR LOGO

Source Total Disposed Disposed % Google 35,288 14,957 42% Bing 7,289 3,363 46% Facebook 8,364 3,394 40%

Source Total Visits

Google 26,468 Bing 5,917 Facebook

7,270

GOOGLE vs SIPHONLeading SEO Consultant Comparison


YOUR LOGO

GOOGLE vs SIPHONChiropractor Adwords

YOUR LOGO



YOUR LOGO


Google Adwords

Siphon Analytics

638

655

YOUR LOGO


Google Adwords

Siphon Analytics

638

655United States

608

YOUR LOGO


Clicks Cost638 $128.35

CPC$0.20

Sessions597

9/8/2016 – 10/10/2016

Google Adwords Campaign Results

Siphon Analytics Campaign ResultsOhio Clicks

53Cincinnati Clicks4

Ohio True CPC$2.42

Cincinnati True CPC

$32.08

92%

YOUR LOGO


YOUR LOGO

CONVERSIONS• Bogus data in your CRM• Email reputation suffers• Split test decisions based on bogus

data• Retargeting is ineffective

STAGE IIICONVERSIONS

YOUR LOGO

STAGE IIICONVERSIONS

46

YOUR LOGO


YOUR LOGO

REVENUE• Merchant Accounts Shutdown• Losses from Physical Product Shipments

STAGE IVREVENUE

“Using Siphon has been a great experience. We hooked up Siphon onto our websites and watched our fraud traffic decrease immediately. Siphon really helped keep our chargeback ratios down and our merchant accounts in good standing. I am confident in knowing our websites are more secure and we are catching fraud traffic. “

- Siphon User

YOUR LOGO

ECOMMERCE SITE

YOUR LOGO

2470 HITS WITHIN 2 HOURS ( IDENTICAL IP)HACKERS CREATING CREDIT CARD FRAUD

YOUR LOGO

3219 HITS (IDENTICAL IP) OVER NEXT 3 HOURSHACKERS CREATING CREDIT CARD FRAUD 2

YOUR LOGO

6027 UNATTEMPTED CAPTCHASHACKERS CREATING CREDIT CARD FRAUD 3

YOUR LOGO


YOUR LOGO

THANKYOU!!

werank traffic analysis presentation

Data & Analytics