Brett Burky

@brettburky

Professor @ Full Sail

Biz Dev @ Investment Note Exchange

Types of Traffic

• Paid Search• Content Marketing• Social Media• SEO & Links• Email Marketing• Guest Posts

• Involvement• Offline Promotions• Local Marketing

The Truth About Traffic

All of the traffic in the world will be useless unless you have

a way to funnel it into a conversion.

Phase 1: The PlanHaving A Plan

Answer the following questions:

1. What do I talk about on my site?

2. What are we known for online and what is my

personality?

3. Who are the current influencers in my industry?

4. What are their most liked posts and why?

5. Who in my niche is the sneezer?

6. Who is the ideal target audience?

7. Who is the most involved person in my niche?

8. What is the biggest obstacles in my niche?

9. Where do people congregate in my niche?

10. Are there any conferences, hangouts, etc.

What Are You About?

Identify Top People In Niche

1. PeerIndex – Finds influencers 2. Twtrland – Find involvement & influence3. Alltop or PopURL – Find the sites that are the top

sites in your niche4. BoardReader – Find the forums that are on your

topic.

Step 1: Mastering OPA

Use these tools to do this:1. Hootsuite for social media management2. Follow.net for tracking people and their

involvement3. IFTTT.com to be alerted as soon as a post

happens.

Get Organized Or Fail

1. SEOQuake

Search in Google like this – site:websiteyoulike.com

2. BuzzSumo.com

Find Top Posts Of Influencers

You want to scratch the back of giants in your industry so that they will notice you and take you seriously.

Put these into your tool of choice, I use Hootsuite but others use Buffer and that works too.

Engage with them but don’t make it obvious you are trying to target them, people don’t like fakeness.

Again use IFTTT.com and connect their RSS feed with your email, Google Drive account, SMS or social accounts. This is digital stalking…without the mustaches.

Export The Lists

Mid Way Wake Up!

Step 2: Focus On You

All About Making Awesome Content – Forums, Comments & Events

Consistent Branding – Real Photo of You NOT Company

Step 3: The Golden Nugget: Mail

Get them there and give them something of value: eBook, Promocodes, Mini Course, Discount

Tit for Tat – Product for Audience – easy peasy

This is called a lead magnet – first step for funnel marketing

Example Lead Magnets

Example Lead Magnets

Get Something Designed

1. Fiverr 2. upWork 3. Canva

4. ClickFunnels5. Lead Pages

Step 4: Get Email Working

Use favorite ESP , 3 broadcasts, launch it.

Put on sidebar or PopUpDomination

Step 5: Content Promotion

The focus here is on having a good posting schedule in your blog and social accounts. Engage when others are ready to engage.

Schedule the posts in Hootsuite or by using a tool like PostPlanner. Think mornings, lunch and after dinner.

PostPlanner will also monitor the top shared items in your niche and you can repost those to your own social sites.

Lastly pick your social networks of choice and become the boss of that location. Where do all of the other people in your niche focus?

What questions do your posts solve, what guidance can you give? Follow those keywords and direct people to your content when someone mentions that topic.

Phase 2: Content Promotion

Do your own content promotion by auto scheduling content to go out when you post.

Make sure your content is indexed fast, get a ping list and then manually post to Google+…its at least good for that. That and of course Ripples for content discovery.

To further your posts reach, use Sponsored Posts in Facebook, join Triberr and get friends there. Do your diligence and hard time in Reddit and StumbleUpon.

Curate & Schedule Locations

• Mass Relevance• Rock The Deadline• LinkedIn Pulse• Addictomatic• CurationSoft• Feedly• Storyful• List.ly• Bundlr

• Kuratur• Scoop.it• EverPost• Curata

All of these sites are places to get content to promote, content places to add your own and promote others.

Content Recycling

Once your content is out there and you are getting decent results, make sure you take notice of this and recycle that content into other areas on the web.

Areas to recycle:1. Podcasts2. Video if possible3. Take the blog posts and recreate them as forum posts in relevant forums4. Put them into slideshare and other PowerPoint like sites.

People interact with content differently so if you hit on something that was good, don’t only let it sit as a blog post market that thing out.

Also remember that people don’t like to read….yes I said it, I’m only reading this because I wrote it. Make your stuff visually appealing, not like this PowerPoint presentation.

Phase 3: Riding The Waves

Once you have YOU good and the influencers are aware of YOU, it is now time to

focus on the paid aspects and the other cool areas of traffic generation.

A lot of people don’t want to pay for traffic, but this is a business and now that you

have your groundwork done correctly, the paid part will pay back 10 fold….not

really sure what fold and paying back means.

Paid traffic is a beast, what types of paid traffic do you want? How do you want to

market this? All you want to do is focus on the remarketing for whatever you have

to promote, get that cookie on their browser.

Focus On The Big 4

Google is your firstYouTube is your secondFacebook is your third

Sitescout is your fourth…

Google First

Starting With Search CampaignsReverse Engineering Competitors

“Borrow” Others Keywords & Compare Performing Ads & Landing

Pages

SEMRush, SpyFU

Youtube Traffic

Offer CTA within first 10 seconds – it’s free.

Focus on videos specifically not blanket campaigns.

Make use of the different types of ads that can be done in Youtube.

Facebook Traffic

Find the relevant groups and get involved. You can do the same if LinkedIn is a better traffic source for your niche.

Like a lot of stuff that is in there, comment and get known and then you can promote yourself. Don’t just jump in and promote yourself.

Like Eminem “you only get one shot”, make it count provide something valuable that the group will like. Direct them to your page first, then direct them to your site. The goal here is getting fans that you can market to later.

SiteScout

This is the big boys league, get remnant traffic from major websites. CNN, About and others. Use this once you have identified exactly who your target market is and what they like.

Drop the cookies hard here, remarketing is key at this point, you are paying for traffic make it count.

Remarketing Is Key

Get the cookies using Google or Remarketer and follow people to take action.

Mixed feelings will happen but you’re a marketer and you can’t please everyone.

At the end of the day get them in a list that you can market to ongoing.

Sit Back & Tweak

Once you get the traffic, focus on your stats. What is the bounce rate, the involvement, the conversions?

Tweak if needs be and you will needs be trust me.

Leverage the list with other marketers and do a email swap. Do the same process of trying to leverage their lists to get them into your list.

This is also called Solo-Ads and can be very powerful.

Lastly Repeat

Once you have the process down and you know the system, it is just that a system.

Repeat what you did for that niche and do it again.

Conversion Funnel

1. Trip Wire2. Core Offer3. Profit Maximizer4. Return Path

Questions & Feedback

Whatcha Got