traffic downunder presentation
TRANSCRIPT
![Page 1: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/1.jpg)
MonetisationOr “Why the Sun never sets on this industry”
![Page 2: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/2.jpg)
Why develop domains?
• Falling EPCs• Aftermarket prices• Reliance on Google etc– e.g. CPCs flatlining,
impact of increased advertiser transparency, quality score changes
• Index quality improvements
• Commoditisation of inputs
• Low barriers to entry
![Page 3: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/3.jpg)
Researching that
Challenges:• What to build• How much can it make• How long will it take• How do I get the best people• Where should I focus• How many can I do• Partner or buy• Where are the opportunities
![Page 4: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/4.jpg)
Initial qualitative inquiry
• Model for valuing domains– Based on AU traffic
(CPCs and top search queries)
• Analyse top 150 domains:– Strategically used– Monetised
• Comparative– US & AU
Simplified findings:
1. The economic downturn means previously stubborn domain owners will be more interested
2. Building sites will attract visitors; domains have been traded by other traders thereby inflating their actual value
3. Great opportunities exist outside of the US
![Page 5: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/5.jpg)
MethodologyStrategically Used & Monetised
![Page 6: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/6.jpg)
Examples of generic domain usage
• Cheapflights.com• Phone.com• Voip.com• Education.com• Debt.com• Mortgage.com• Realestate.com.au• Credit.com• Work.com• Travel.com.au
• Travel.com• Computers.com• Dating.com.au• Homeloan.com• Life.com, life.com.au• Moving.com.au• Furniture.com• Domainnameregistration.com• London.com.au• Family.com.au
![Page 7: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/7.jpg)
FindingsWhere are the opportunities?
![Page 8: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/8.jpg)
Sample
![Page 9: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/9.jpg)
There’s some icing left in the US and Australia’s got donut
![Page 10: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/10.jpg)
Some Value Remains in the USUsed Strategically (U.S.)Technology/Electronics
Classifieds & Services
Finance
Monetised (U.S.)Technology/Electronics
Finance
32%
42%
47%
75%
79%
![Page 11: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/11.jpg)
Australian Domains UnderutilisedUsed Strategically (AU)Classifieds & Services
Finance
Travel
…Shopping
Technology/Electronics
23%
11%
11%
8%
14%
![Page 12: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/12.jpg)
... & Under CommercialisedMonetised (AU)Auto
Classifieds & Services
Finance
Shopping
33%
38%
34%
42%
![Page 13: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/13.jpg)
Example Opportunities
www.computers.comwww.trading.comwww.life.comwww.furniture.comwww.data.comwww.banking.comwww.tax.comwww.webhosting.comwww.personalloan.comwww.job.comwww.homeloan.com
www.home.com.auwww.free.com.auwww.loan.com.auwww.mortgage.com.auwww.australia.com.auwww.credit.com.auwww.world.com.auwww.business.com.au
![Page 14: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/14.jpg)
But really, it’s the Whole Wide World
![Page 15: TRAFFIC Downunder Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d51ed0bb61eb94578b45e4/html5/thumbnails/15.jpg)