Welcome!

décoria/BHG.com

A New Collaboration

• CDI and Meredith Corp. have joined together in a mutual program– CDI as Décoria– Meredith as Better Homes and Gardens (bhg.com)

• Products Offered – Blinds & Shades– Shutters– Drapery

The Better Homes & Gardens Universe

BHG.com Mission and Audience

To super-serve the practical dreamer with the very best that Better Homes and Gardens has to offer. Fresh, achievable ideas, personalized inspiration, and clear how-to’s give her confidence to create a beautiful home, delicious food, and a gorgeous garden that make her proud.

Through the easy-to-navigate pages of BHG.com and its vibrant community, she is able to explore, plan, execute, and validate decisions she is making for her home and life.

Marketing for Leads

• 5,000,000 monthly impressions from:– bhg.com site visitors

• Slideshow “targeters”

– bhg.com email newsletters• Decorating (1.2 MM)• Home Improvement (800M)

– Buckslip subscription inserts (12M/wk.)– Search engine advertising

• Goal: 200 leads, 70 sales per month

Slide Shows

E Mail Newsletters

Buck Slip

Pricing and Payment Methods

• Pricing- New Sale Factors

- CDI website – Pricing, Product Pricing, décoria- Direct Connect

• Payment Methods- Visa, MasterCard, Discover, American Express

- 50/50 payment or in full- Checks

- 100% Payment Required

Paper Work Required

• décoria Contract• Preparing for Installation

– Window Covering– Drapery

• Installer Detail Sheet• Dealer Copy/Vendor Quote• Job Summary (Drapery Only)

décoria Contract

Preparing for Installation

Installer Detail Sheet

Dealer Copy

Questions?