week 7 your data in the cloud google adwords is an online ... · google adwords is an online...
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Frank Chen | Spring 2017Frank Chen | Spring 2017
CS 88S
Your Data in the CloudWeek 7
Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
In the News
Source: http://bit.ly/2r6NYe0
Source: http://lat.ms/2raIkYc
Frank Chen | Spring 2017
Next Week...
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
SSL Transaction
***Note: To further understand the relationship between SSL and HTTP, you'll first need to understand the OSI model of Computer Networks, which is out of the scope of this class.
BrowserGenerate Public Key using RSA Algorithm
ServerEncrypt data using
Browser's public keyGive Server Public Key
Send back to Browser
BrowserDecrypt data using its
own private key
Source: http://bit.ly/2pTzoTY
Frank Chen | Spring 2017
AuthenticationWhat you know
What you own
Who you are
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
Simple Targeting
Frank Chen | Spring 2017
Triggered Targeting
Image Source: http://bit.ly/2qgwZ8e
Frank Chen | Spring 2017
Re-Targeting
Frank Chen | Spring 2017
Behavioral TargetingMessenger Amazon.com
Frank Chen | Spring 2017
A Case Study: Facebook
Source: http://bit.ly/2rfYKLR
Frank Chen | Spring 2017
A Case Study: Facebook
Source: http://bit.ly/2rg6WM6
Frank Chen | Spring 2017
A Case Study: Facebook
Frank Chen | Spring 2017
Tech Companies or Ad Companies?"Mobile now makes up 84 % of ad revenue"
Source: http://tcrn.ch/2ktzjFU
"Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion came from Google's
advertising business"
Source: http://bit.ly/2rf5Boe
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
Some Scenarios
Frank Chen | Spring 2017
Bad NewsYou find some links on search engines to news articles about pranks you've done in the past.
What can you do about it?
Content Source: http://nyti.ms/2raRNPd
United States
Europe
First Amendment of the Constitution protects freedom of expression
You can ask search engines to remove links to
the news article
Frank Chen | Spring 2017
Hacked!You find that your credit card has purchases that you don't
recognize. Your bank had a data breach. Should they notify you
immediately?
Content Source: http://nyti.ms/2raRNPd
United States
Europe
Must notify national regulators within 3 days
Notification requirements vary by industry.
Frank Chen | Spring 2017
Data in the CloudYou've used Google to
search, Amazon to shop, and Twitter to get followers.
What can these companies do with your data?
Content Source: http://nyti.ms/2raRNPd
United States
Europe
You can ask any company to send you details about the data it holds on you, and what they
are doing with that data
There is no federal law that says people can ask for records of
their data
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
Frank Chen | Spring 2017
How do you change an entire industry?
Frank Chen | Spring 2017
Make a video
Get the Patents
Prove then Wait
3 Steps
Source: http://bit.ly/2iBsBxh
Frank Chen | Spring 2017
Make a video
Get the Patents
Prove then Wait
3 Steps
Source: http://bit.ly/2iBsBxh
Frank Chen | Spring 2017
Make a video
Get the Patents
Prove then Wait
3 Steps
Source: http://bit.ly/2iBsBxh
Frank Chen | Spring 2017
Amazon Go Patents
Source: http://bit.ly/2hEvBrl
"This disclosure describes a system for automatically transitioning items from a materials handling facility without delaying a user as they exit the materials handling facility."
Transitioning items from a materials handling facility US 20150012396 A1
Frank Chen | Spring 2017
Make a video
Get the Patents
Prove then Wait
3 Steps
Source: http://bit.ly/2iBsBxh
Frank Chen | Spring 2017
Amazon AWS
Frank Chen | Spring 2017
Amazon AWS
Frank Chen | Spring 2017
What websites are hosted on AWS?
And many, many more...Source: http://amzn.to/1oIDxZ7
Frank Chen | Spring 2017
PROVE the Prototype
Frank Chen | Spring 2017
WAIT for the Data Collection
Frank Chen | Spring 2017
Another Example: Google Traffic
...Source: http://bit.ly/2hJbeG4
Frank Chen | Spring 2017
Agenda● Review last week's material● Targeted Advertising● Privacy Laws in the United States vs. Europe● A Hypothesis on Amazon Go● Frank Chen & the Privacy Hallows
Frank Chen | Spring 2017
The Privacy Hallows
Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
"Become the Master of Privacy"Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
The Privacy Hallows● The Elder Wand
● The Resurrection Stone
● The Invisibility Cloak
Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
The Elder Wand
Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
The Resurrection Stone
Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
The Invisibility Cloak
Image Source: http://bit.ly/2qZpIKA
Frank Chen | Spring 2017
DuckDuckGo
Source: http://zd.net/2iY8RAg
Frank Chen | Spring 2017
S f C T
Nevervolunteer
information
Frank Chen | Spring 2017
In Two Weeks...
Comic depicting the consequences of creating an iPhone backdoor