CERTIFICATE IN ADVANCE DIGITAL MARKETING

Sky Rocket your career withCERTIFICATE IN ADVANCE DIGITAL MARKETING by REGENESYS, INDIA

3

About Regenesys Institute of Management

Regenesys Institute of Management, Mumbai, is a premier B-School of India, recognised for its excellence in academics, high quality management programme and valuable contributions to industry, society and students. It is a constituent of Regenesys Business School, ranked as one of the top business schools in South Africa. Regenesys assists individuals and organisations across the globe to achieve their personal and professional goals by enhancing their management and leadership potential.

Since 1998 over 1,40,000 students from more than 1,000 highly reputed local and international corporations have chosen Regenesys to be their education provider.

Regenesys Teaching and Learning Methodology

Regenesys uses an interactive teaching methodology that encourages self-reflection and promotes independent and critical thinking. Key to our approach is an understanding of adult learning principles, which recognise the maturity level of the learners and the way they need to be taught.Regenesys pedagogy is unparalleled and unrivalled by others as:• Students are taught the most advanced industry-recognised curriculum• Our faculty members from across the globe, have extensive experience in education, training & development.• Practical exercises are used to create a simulated management experience so that students can apply their knowledge and skills in a work-like environment. • Digital Teaching manuals are developed in a user-friendly and interactive format• Experts from the industry interact with and teach students, providing practical knowledge and numerous networking opportunities. • Students are given chance to work on live projects • Internships are provided to students to enhance their learning experience.

The world has shifted online and so has marketing and advertising. Become a part of the booming digital industry and spearhead the revolutionThe wide reach of the internet has brought about a huge change in the advertising landscape. Companies are increasingly shifting from traditional marketing to digital marketing, using platforms such as Facebook, Twitter, Instagram etc. The digital marketing industry is booming and there is a huge demand for trained professionals in the field. Our Certificate in Advance Digital Marketing (CADM) has been designed keeping this scenario in mind.With a combination of theoretical teaching, practical exercises and internships, the programme

CertificationsSix Certifications: Students of CADM will receive six highly valued certificates

1 Certificate in Advance Digital Marketing by Regenesys Business School, India 2 Facebook Blueprint Certificate 3 Google AdWords Fundamental Certificate4 Google Display Advertising Certificates5 Google Video Advertising Certificates6 Microsoft (Bing ads accredited Professional Certificate)7. 80% Practical 20% Theory8. Opportunity to handle marketing campaigns independently (Live Projects)9. Industry-recognised curriculum10. Job Assistance11. Faculty from Google India.

About Certificate in Advance Digital Marketing

5

Module Details

CADM is spanning over 4 months. The course comprises 1 months of contact learning and 2 months of online training and 1 month of internship with our corporate partners.

MODULES HOURS

Email Marketing 20

Mobile Marketing 20

Social Media Marketing 40

Revision, Assessments and Certifications 10

Search Engine Optimisation (SEO) 30

Search Engine Marketing (SEM) 40

*Depends on the choice of programme

Module Assessment Method

The formative assessment may include problem-solving assignments, company-based projects, group or individual presentations or responses to questions based on a case study.

Formative Assessment

Students are required to participate in one examination (summative) per module for which they need to attain a sub-minimum of 40%, and an overall module mark(assignment + exam) of 50%, in order to clear the module.

Summative assessments may take the form of closed book exam, which can include a case study, group or individual presentations, etc.

All formative and summative assessments may be moderated either internally and/or externally.

Summative Assessment

Web Analytics 20

Programme Details

EMAIL MARKETING

Module Summary

Email Marketing is marketing via the process of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer comes under Email Marketing.

The Advanced Email Marketing Training module is designed to provide you an in-depth knowledge on various aspects & concepts of Email Marketing. The step-by-step learning module will help you to focus on each & every parameter of Email Marketing. The module will take you through the end-to-end process of emailing, email design & templates, email subscription management, reporting, analytics and more. The programme will also delve into case studies and share best practices & next generation trends in email such as video emails. The module finishes with hands-on strategising for Email Marketing.

Module Outcome Successful completion of Email Marketing module will make you proficient in:(a) Scope of Email Marketing(b) Evolution of Email Marketing(c) Data Collection Methods & Best Practices(d) Email Marketing Management(e) CAN SPAM Act & Email Delivery Process(f) Reporting & Analytics(g) Strategy for Email Marketing(h) Best Practices of Email Marketing

77

Topics to be covered:

• Introduction to Email Marketing – Basics & Concepts• Importance and Benefits of Email Marketing• Forms of Email Marketing• Email Newsletter, Transactional Emails, Direct/Promotional Emails & Auto-Reply Emails• Email Database/Subscription Management – Online & Offline• Email Template Design – HTML & Text Version Email Automation

• Email Campaign Settings & Process of Test/Proof Emails• Subject Line Testing• Cross-Browser Email Testing• Email Deployment List & Integration with 3rd Party Tools and Hosting of Online Version of Images & Email• Process of Email Delivery• Email CAN SPAM Process• Email Campaign Performance Metrics• Email Campaign Data Reporting

Programme Details

SOCIAL MEDIA MARKETING

Module Summary

Social Media Marketing (SMM) encompasses techniques that target social networks and applications to spread brand awareness or promote products & services. Social Media Marketing campaigns usually centre around establishing a social media presence on major platforms such as Facebook, LinkedIn, Twitter & more.

The Advanced Social Media Marketing Training module has been designed to provide you an expert overview on all the leading social media marketing platforms such as Facebook, LinkedIn and Twitter, which will help you successfully plan & implement social media marketing campaigns on these platforms. Upon completion of this course, you'll be awarded a Facebook Blueprint Certification.

Module Outcome Successful completion of Social Media Marketing module will make you proficient in: (a) Planning & executing Social Media Marketing campaigns on leading Social Media platforms(b) Managing Facebook Business Page(c) Creating Facebook Adverts Account, Campaigns & Ads(d) Optimising Performance of Facebook Marketing Campaigns(e) Analysing & Reporting Data(f) LinkedIn Marketing Campaigns(g) Twitter Marketing Campaigns

9

• Introduction to Social Media Marketing• Overview on Facebook, YouTube, LinkedIn & Twitter• Facebook Marketing – Company/Business Page• Introduction to Facebook Adverts Manager• FB Ads Manager – Creating Ads• FB Ads Manager – Ads Delivery & Performance• FB Ads Manager – Ad Account Settings• FB Ads Manager – Ad Management Tools• FB Ads Manager - Ad Performance Reporting & Insights• FB Ads Manager – Billing & Payments• Twitter Marketing• LinkedIn Marketing • Live Project Hootsuite Hubspot Twitterdeck Influence Marketing

Topics to be covered:

SOCIAL MEDIA

Programme Details

MOBILE MARKETING

Module Summary

Mobile Marketing is marketing through promotional activities designed for delivery to mobile phones and other hand-held devices, usually as a component of a multi-channel campaign.

We are witnessing a mobile revolution. This module is designed to teach you how to achieve success through mobile responsive design, mobile apps, SMS, QR Codes and more. This module covers the use of mobile marketing to boost business through Twitter, Facebook, WeChat, Weibo, WhatsApp, Instagram and more. Mobile Marketing is no longer just a "nice-to-have" tool. Expenditure on Mobile Marketing is expected to hit $31.1 billion by 2017. In 2018, two-third of social media ad spend will be on mobile marketing. The marketer who knows how to leverage the mobile platform and can keep up with its explosive growth, will captivate their audience.

Module Outcome The module aims to provide you with in-depth understanding of all the facets of Mobile Marketing. After the training, you will be able to: (a) Master the tools and techniques required to be a successful mobile marketer.(b) Leverage mobile medium to increase the reach of your marketing campaigns.(c) Increase mobile lead generation and conversions for your brand/product.

11

Introduction to Mobile Marketing Understanding Mobile Devices Core Mobile Product and Service Offerings Supplemental Products and Service Offerings Mobile Advertising and Search Incentives and Loyalty Programmes Mobile Marketing and Social Media Location and Mobile Mobile Rules and Regulations Mobile Marketing Measurement & Analytics The Mobile Website Careers in Mobile Marketing App store optimization Native App builder introduction

Topics to be covered:

Programme Details

SEARCH ENGINE MARKETING

Module Summary

Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in Search Engine Result Pages (SERPs) primarily through paid advertising. Generally, this form of paid advertising is done via leading platforms such as Google AdWords, Bing Ads & Yahoo Search Ads. The module has primarily been designed to give you a broader perspective and knowledge for using tools such as Google AdWords & Bing Ads and help you understand the paid search ads eco-system. You will also learn about advertising strategy development, campaign design, conversion tracking, bidding, reporting, landing pages and campaign management and advanced PPC techniques. Upon completion of this module you would be awarded Google Ad-words fundamentals certificate and Bing Ads certificates.

Module Outcome Successful completion of Search Engine Marketing module will make you proficient in(a) Successfully planning, implementing & optimising online campaigns for the business via Google AdWords & Bing Ads(b) Developing online marketing strategy using paid search platforms that deliver on organisation's overall marketing objectives(c) Analysing & reporting the performance of online paid search platforms(d) Getting new outlook of booming digital marketing domain & its global impact

13

• Introduction to Google AdWords & Bing Ads – Set Up & Basics• Account Management• Campaign & Ad Group Management• Ad Formats• Keyword Targeting • Language & Location Targeting• Budget & Bidding• Measurement & Optimisation• Performance, Profitability & Growth• Billing Procedure• Google AdWords & Bing Ads Help Forum

Topics to be covered:

SEM

Programme Details

WEB ANALYTICS

Module Summary

Web Analytics is an analytical process in Digital Marketing which measures, collects, tracks, and analyzes internet data to optimise web usage as well as improve business solutions and market research.

The Advanced Web Analytics module takes you through the various aspects of website & mobile application data analysis, multi-channel analytics, qualitative search, and reports. Additionally, it helps the professional discover tools to assess visitors’ behaviour on websites & mobile applications.

Module Outcome Successful completion of Web Analytics module will make you proficient in:(a) Web data analytics and competitive intelligence analysis(b) Various features of Web Analytics and multi-channel analytics(c) How web data analytics provides important insights into the behaviour of the market and website & mobile application traffic(d) Generate valuable data from internal search analysis and competitive intelligence analysis(e) Confidently analyse and provide business solutions based on web analytics data(f) Perform qualitative research and deliver actionable & data-driven business insights

15

• Web Analytics – Terminology, Concepts & Models• Google Analytics Account Set Up• Google Analytics Account Setting & Configuration• Google Analytics Dashboard• Goal Configuration & Settings• Data Interpretation & Analysis• Data Reporting• Legal Implications

Topics to be covered:

Programme Details

SEARCH ENGINE OPTIMISATION

Module Summary

SEO (Search Engine Optimisation) is the process of improving the visibility of a website/webpage via a Search Engine such as (Google, Bing & Yahoo etc.) by keeping a website’s search listing as close to the top of the Search Engine’s list as possible. The Advanced SEO module will help you develop the skills to use keywords, to attract and increase the traffic of prospective users to a website. SEO plays a pivotal role in making businesses to appear on the top of search result rankings to build a cost effective and consistent medium for generating traffic. This training module is designed to offer in--depth knowledge of every aspect that exists to increase the organic search ranking of a website/webpage. The training takes you through all the steps needed for search engine optimisation. It includes on-page & off-page best practices, keyword research, website design & architecture, link building, website audit, Google Search Console Analytics, application of Keyword Planner Tool & more.

Learning Outcome Successful completion of SEO module will make you proficient in :(a) Planning & implementing Search Engine Optimisation for the intended website(b) Analysing and finalising website structure & audit process(c) Domain set-up, booking & hosting process(d) Competitive & keyword analysis(e) Hands-on experience on Google Search Console & Keyword Planner tool(f) On-page & off-page SEO(g) Attracting organic traffic to the website, boosting visibility and new customers via SEO

17

Topics to be covered

• Introduction to SEO, Objectives and Goals• Key Search Engines – Google, Bing & Yahoo• Basics of Website Audit and Important Factors• Domain Booking Based on Suggestions• Set-Up Domain & Hosting• Important Aspects of Content Finalisation• Installing WordPress• Setting Up Website With Minimum Features

• SEO Plug-ins and Technical Aspects of SEO• Importance of Google Search Console• Setting Up Google Search Console• Setting Up Bing Search Console• Basics of On-page SEO and Off-page SEO• Keyword Research – Keyword Planner Tool• Google Trend Analysis and Google My Business• Competitive Analysis• Live Project

Social Media

Strategy

Keyword Research

Sitemap Optimisation

Website Optimisation

Software Development

Links Building

Getting Started

You have to follow these simple steps to a start your Regenesys journey

N500,000

Fees

15th May 2019

Regenesys Intake

4 months

Course duration

Check Eligibility• Graduation • Regenesys Management Admission Test (RMAT)

Admission ProcessStep 1: Fill in application form (fee payable)Step 2: Participate in our entrance exam called Regenesys Management Admission Test (RMAT)Step 3: Participate in an interviewStep 4: Submit documents*Step 5: Receive the admission confirmation letterStep 6: Pay the fees and become a student of Regenesys*Documents required; latest education certificate; proof of identity.

Regenesys Business School8th Floor, Churchgate Tower 2, Plot PC 31,Churchgate Street, Lagos Nigeria

Corporate Partners

+234 (1) 453 0959, +234 (1) 453 0959 info@regenesys.com.ng www.regenesys.com.ng