week 3 - structuring your message
TRANSCRIPT
Week 3Presentation Structure
www.BizPIE.pbwiki.com
Jacob Erlich
Review of Step 1
Presentation Basics
Step 1 - What do you remember?
1. What 4 things make up a
presentation?
2. Why is the audience important to
us?
3. What is an objective statement?
Steps to a winning presentations
1. Identifying your Objective
2. Analyzing the Audience3. Writing your #1 message
Welcome to Step 2Presentation
Structure
“Word Bank”
Unbearable
Significant
Passion
Irrelevant
Retention
Paramount
Delivery
Practice
Design
Support
Structure
Planning
Steps to a winning presentations
Step 1
Step 2
Step 3Step 4
Step 5
Step 6
“Death by PPT”
Identifying the critical information that
you must tell the audience so they…
understand your
message
View here: http://www.slideshare.net/thecroaker/death-by-powerpoint/1
Key Points
1.Significance– Your #1 message
2.Structure3.Simplicity4.Rehearsal
Significance
1. Significance creates passion2. Passion attracts attention3. Attention leads to action
Tell your most important message
Step 2 - Structure
Organizing information so …
• It is easy to follow
• Highlights the main point
• Interesting
Q: What structure to use?
A: Any – as long as it is:
1. Convincing
2. Memorable
3. Scalable
Structure choices
Make it easy to follow:
1. Problem – Pathway – Solution
2. Problem – Solution – Reasoning
3. Fancy stuff (if it makes sense)
Memorable
Give 3-4 reasons supporting your point.
They will not remember more
anyway.
Scalable
Presentation can last…–5 min–15 min–45 min
3 parts of a presentation are…
Introducti
on
Body ConclusionGrab attention Introduce topic
Support your idea Provide key info
Review key info Give closing
To discuss each part you can…1. Tell the audience what you are going to tell them…
The aim of today’s
presentation is to
introduce…I will do that by
introducing you to the …
2. Tell themFirstly let’s start with …3. Tell them what you
just told them
In summary…•Main point
•Fact 1•Fact 2•Fact 3
Thank you! Questions?
1st put together the body!
Introducti
on
Body ConclusionGrab attention Introduce topic
Support your idea Provide key info
Review key info Give closing
Poor organization of ideas leads to…
• Wasted time getting to the point
• Including irrelevant material
• Leaving out necessary information
Our goal
“Organize our ideas in a logical
order”
Structure types include…
1. Chronological
2. Problem – Path – Solution
– Problem – Solution – Reason
3. Cause-Effect / Effect-Cause
1. Chronological
Organized as a sequence in time
• First do…then…finally…
Common uses:
• Give instruction
• Explain a process
• Tell the history
2. Problem-Solution
1st - Show something is wrong
2nd - Explain how to fix it
*Best when audience doesn’t see the
problem
3. Cause-Effect
Event has or will happen due to a specific
condition
• Reason/source then result/outcome
Effect-Cause
• Result/outcome then how/why it occurred
* Explain how a problem has been created
Al Gore – “An Inconvenient Truth”
Cause-Effect of Global Warming
Oscar winner for “Best Documentary”
“People do judge the book by its cover”
Introducti
on
Body ConclusionGrab attention Introduce topic Set tone
Support your idea Provide key info
Review key info Give closing
Intro’s last 10-15% of total speaking time
Concentration!
Audience level of awareness
High
Low
Time
Writing your introduction
1. Start where the action begins!
2. Show, don’t tell, the audience why to
care
• Emotional
3. Let the History wait
Keep it short and sweet
Made to Stick
S = Simple
U = Unexpected
C = Concrete
C = Credible
E = Emotion
S = Story
“People buy on emotion and justify
with fact”
To Introduce you can say…
• Today I’ll be talking about….
• The subject/topic of this presentation is….
• What I’ll be looking at in my presentation is….
• What I’m going to explain this afternoon is….
Learn more visit BizPIE wiki site – class 3
materials
• “Starting your Presentation”
ABC…
Saying “the end” is NOT enough
Introducti
on
Body ConclusionGrab attention Introduce topic
Support your idea Provide key info
4 steps to end
Include all 4 steps at the end
Signal
“The
End”
Restate
“Main Point”
Strong
“Conclusio
n”
Ask for
“Questions”
To Signal “The End” you can say…
• In summary…
• To summarize the key points ….
• Our primary purpose today has been
to…
• At this stage I’d like to go over/summarize
the key points of today’s presentation….
ABC…
Include all 4 steps at the end
Signal
“The
End”
Restate
“Main Point”
Strong
“Conclusio
n”
Ask for
“Questions”
To restate and summarize say…
• The most important facts include…
• This study began with three main research
questions…
• In this presentation, I have introduced
three main issues…
ABC…
Include all 4 steps at the end
Signal
“The
End”
Restate
“Main Point”
Strong
“Conclusio
n”
Ask for
“Questions”
Strong conclusion say…
Shows how main points lead to strong
meaning.
• For these reasons, I have concluded that…
• There is no doubt that these findings
support…
• As we have just seen, the evidence points
to…
• Clearly the facts show…
ABC…
To End you can say…
• That brings me to the end of my
presentation.
• That concludes today’s presentation.
• That wraps up today’s presentation.
ABC…
Include all 4 steps at the end
Signal
“The
End”
Restate
“Main Point”
Strong
“Conclusio
n”
Ask for
“Questions”
Finally, don’t forget to say…
• At this point I’d be happy to answer any
questions you may have.
• If you have any questions, I’d be pleased
to answer them at this time.
• Are there any questions?
“Thank you for your attention”
ABC…
Homework – 1st presentation
Its all about the Chopsticks
Guy Kawasaki 10-20-30 Rule
Garage Technology Ventures
Presentation Guru
http://www.youtube.com/watch?v=liQLdRk0Ziw&mode=related&search=guy%20kawasaki
Homework
Group presentation 10/20/30 rule
Topics1. Head-on comparison
– Chop sticks are better for eating than forks!
2. Instructional– How to properly eat with chop sticks?
3. Problem- Solution– How to eat beef noodle soup with
chopsticks?Everyone must speak during the presentation!
Gary Reynolds
10 Organization Tips
Lessons from a professional
1. Start with the end in mind
• What is the purpose of your talk?• Why is it that you were asked to speak?• What does the audience expect?
Doesn’t this sound a lot like your Objective
2. Know your audience
• Who is the audience?• What is the purpose of the event?• Why were you asked to speak?• Where is it?• When is it?
Doesn’t this sound a lot like Audience Analysis
3. Content, content,
contentAll presentation starts with solid
content– Defined for your audience
Doesn’t this sound a lot like Main Topic Stmt.
4. Keep it simple
What 3 things are most important for the
audience to remember?
(1) ____________
(2) ____________
(3) ____________
Didn’t we discuss this is Audience Analysis &
Objective
5. Outlining your content
Work out your key points and logical
flow
1. Defining your topic statement
2. Presentation outline
3. Complete focused research
4. Tell’em method
• Intro, body and conclusion
6. Have a sound, clear structure
Focus on key points and logical flow
1. Tell’em method
• Intro, body and conclusion
“Presentation structure is paramount”
- McKinsey (Consulting
Firm)
7. Ask yourself, “So what?”
Be the audience, ask yourself
• Is this point relevant?
• Is it important to the story?
• Does it support the main topic
statement?
8. Passing the “elevator test”?
Can you sell your message in a 30-45 seconds elevator ride?
Can you sum it up in a single sentence on the back of a business card?
9. The art of story telling
Good presentations include stories
• Interesting, clear beginnings
• Challenging, engaging content
• Clear, logical conclusion
10. Prepare Confidence
Prepare, prepare, prepare
Research lots work hard find passionate
If I have seen further it is by standing on the shoulders of
Giants.- Sir Isaac Newton
Sneak Peak Step 3
Supporting Materials
Presenting your message visually
• Visual mediums
• Facts & Visual aids
Supporting structure
• Emphasizing organization
• Transition statements