Getting Started with SimilarWeb PRO

Understand, Track & Grow Your Digital Market Share

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MonitorYour Analysis

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Build Your Analysis

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Understand Your Competitive Landscape

Lesson 1:

Lesson 1

Benchmark Your Site Against the

Competition

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Learn how you stack up against the competition

Pro Steps:

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Build Your Analysis

From the main menu navigate to Website Analysis

Type the website you would like to analyze in the Search Bar

Click on the Compare button and add up to 4 core competitors to benchmark your performance

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Try it out: Website Analysis | Website Overview

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Pro Steps:

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Select a Geography

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Select a Device

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Select the time frame

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Select the geography

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Select the device view

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Build Your Analysis A B C

Try it out: Website Analysis | Website Overview

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Benchmark Your Site Against the Competition

Try it out: Website Analysis | Website Audience | Overview

Determine your market share and your potential market reach by benchmarking total visits

Discover Insights:06From the Website Audience, Overview page check Total Visits to benchmark the volume of traffic you have against your competitors’ sites

07Understand the traffic breakdown between desktop and mobile web with Traffic Share

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Which site has higher market share? And from which device are visitors coming?

06 Test Yourself

Which site has higher market share? And on what device are visitors coming from?

Test Yourself

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Understand the quality of visitors and the overall performance and health of a site by analyzing engagement metrics

Discover Insights:

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Evaluate visitor engagement with Visit Duration, Pages per Visit and Bounce Rate, and benchmark yourself against the competition

Benchmark Your Site Against the Competition

Try it out: Website Analysis | Website Audience | Overview

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Which site has higher quality visitors? Why?

Test Yourself

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Reveal seasonality and traffic trends over time to set goals for growth and plan for future events

Discover Insights:09

Spot trends and seasonality by viewing traffic over time

Apply different levels of granularity (daily, weekly, monthly) to see spikes in traffic

Benchmark Your Site Against the Competition

Try it out: Website Analysis | Website Audience | Overview

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What is the most popular shopping day for visitors to Target.com and Walmart.com?

Test Yourself

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Monitor Your Analysis

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Select a Device

Save and monitor your analysis to easily spot changes and spend more time optimizing your performance

Pro Steps:

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Click on the Star next to the title on each page to save and monitor your analysis, by recieving email alerts

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Quickly access your analysis anytime from the menu bar or from your home page

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Try it out: Website Analysis| Website Audience | Overview

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PRO TIP

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Uncover new competitors and stay on top of changes or threats in your ecosystem with Similar Sites and Keyword Competitors

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Broaden your competitive set by navigating to Competitors from the side menu bar

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Visit Keyword Competitors to identify sites that compete over the the same keywords

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Visit Similar Sites to reveal the sites that compete over similar audiences

PRO Tip: Broaden Your Competitive Set

Try it out: Website Analysis | Competitors | Similar Sites | Keyword Competitors

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Try It Out | Understand Your Competitive Landscape

☑ Assess and benchmark your market share and performance

○ Analyze traffic and engagement metrics against your competition

☑ Discover trends and seasonality

○ Analyze traffic over time

☑ Monitor key performance metrics

○ Save your analysis and stay tune for SimilarWeb email alerts

Lesson Review

Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share

Open SimilarWeb PRO to try out what you’ve learned