cocona competitive landscape
DESCRIPTION
A comparison of Cocona fabrics against other fabrics. Cocona Competitive Landscape. Cocona Technology. Cocona ™ is a patented technology Cocona ™ is made with activated carbon The activated carbon structure is micro-porous. - PowerPoint PPT PresentationTRANSCRIPT
Cocona Competitive Landscape
A comparison of Cocona fabrics against other fabrics
Cocona Technology
• Cocona™ is a patented technology• Cocona™ is made with activated carbon• The activated carbon structure is micro-porous.
• This vast micro-pore structure differentiates the performance of Cocona™ fabrics from competitors
• Cocona™ fabrics adsorb & disperse moisture, odor and UV light
Natural
• Cocona™ is derived from naturally occurring coconut shells
• Patagonia has accepted the Cocona™ product as being, sustainable, sourced as a by-product, and is free of hazardous chemicals
• Cocona™ reduces the carbon foot profile of Cocona™ containing garments
Patented Technology
• US Patent 7247374 Issued July 24, 2007
• World wide coverage• Patent claims all active particles• Patent claims a process to keep the particles active during processing
• All activated carbons are covered in the patents
• All surface active materials are covered in the patent
Active Particles
• Defined: particles which interact physically or chemically with the surrounding environment
• Physical interactions are adsorbance
• Chemical interactions are catalyst, chemical changes
• For active particles to work they need to be exposed to the environment, they can not be covered or coated.
odor, water
Active Particle
Polymer
Technology
Protect Carbon
Process in yarn
Remove Protective Layer
Cocona Yarn Images
Certification - Verification
• Determine active particle is active– OAV Certification (ASTM D5742)– Butane adsorbance
• Determine fabric wets– Water Drop (AATCC 79)– FlashDryTM Test– Wicking Height
• UV Protection– AATCC 183
Cocona Benefits
• FlashDryTM
• Cooling Effect
• UV Protection
• Natural
• Durable Technology
• Easy Care
Differentiators – Cocona vs Antibacterial
• Activated Carbon
• Adsorb odors
• UV Protection
• Natural
• Durable
• FlashDryTM
• Anti-bacterial
• Kills bacteria
that create some
odors
• No UV Protection
• Not Natural
• Performance
decrease with
washing
• No Drying benefit
Differentiators – Cocona vs Other Activated Carbon
• Processed via patented technology
• Adsorb odors
• UV Protection
• Natural
• Durable
• FlashDryTM
• How do they process?
• Non-certified
• Performance
variable
Bamboo Products
• Bamboo Activated Carbon– activated carbon product– how they keep the carbon
active is unknown– has different pore size
compared to coconut activated carbon
– refresh temperature is higher than coconut activated carbon
– is not anti-bacterial/microbial
– absorbs ammonia
• Bamboo Fiber– fibers made from
Bamboo wood– viscose product– has limited anti-
bacterial properties– poor wetting– poor wicking– poor drying– is not an activate
carbon
Adsorbance
• Reversible process• Exothermic process (releases heat)• Temperature dependant process• Size dependant process
+Temp
Odor Molecules
HH
H
HH
HH
HH
H
Molecular Form ula = C 4H 10
Form ula W eight = 58.1222
Molar Volum e = 94.5 ± 3.0 cm 3
butane
O
OHH
HHHH
HH
butyric acid
Molecular Form ula = C 4H 8O 2
Form ula W eight = 88.10512
Molar Volum e = 89.1 ± 3.0 cm 3
OH
O
2-methylpropanoic acid
Form ula W eight = 88.10512
Molar Volum e = 89.5 ± 3.0 cm 3
Molecular Form ula = C 4H 8O 2
N,N-dimethylmethanamine
M olecular Form ula = C 3H 9N
Form ula W eight = 59.11026
M olar Volum e = 85.3 ± 3.0 cm 3
N
HH H
HH
HHH
H
Odor Test Methods
• Cocona Inc uses ASTM D 5742– Butane adsorbance– determines if the process worked properly– used for certification purposes
• Other Methods– Ammonia removal test (SGS Detective Tube
Method)– Acetic Acid removal test (SGS Detective
Tube Method)– Anti-bacterial test (AATCC 6538)– Scent-Lok test– Artificial nose
Quick Drying Mechanism
• Experimental data shows Cocona fabrics dry faster compared to the same non-Cocona fabric (Dryer testing, 0.2mL water drop test, hang drying)
• Known facts:– Activated carbon has a huge surface area (1000 m2/g)
– Adsorbance is an exothermic process (releases heat)
– Cocona fabrics have exposed activated carbon surface area and adsorb butane
Quick Drying
• The largest part of Apparel's carbon footprint is the washing & drying (82% of the life time energy consumption)
• Manufacturing, disposal, & packaging makes up remaining 18%
• Cocona™ fabrics reduce the amount of drying by 50 to 1000 % in comparison to current competitive products
• When blending Cocona™ with cotton similar results occur versus other poly/cotton blends
Carbon Footprint
Independent studies show that most of the energy consumption involved with apparel pertains to after a garment is manufactured. Washing and drying consume far more energy than the actual manufacturing process.
Blouse Disposalless than 1%
Consumer Use 82%
Manufacturing 18%
Energy Footprint
Drying 40.4 kWhWashing Machine 31.3 kWh
Consumer Transport 3.0 kWh
Detergent 7.5 kWhWater 2.6 kWh
Dryer Energy Use Comparison to Cocona™
Izod-G Cocona
Izod Cocona Polo
Ex Officio Poly Cotton (long sleeve)
100% Polyester
Nike Dri-Fit
Coolmax
55% Cotton 45% Polyester
100% Cotton
70% Bamboo viscose
0% 50% 100% 150% 200% 250% 300%
Increase Energy Use
FlashDryTM Test Method
0 20 40 60 80 100 120 140 160 180 2000
10
20
30
40
50
60
70
80
Dry Time Comparison
ControlCocona
Time (/s)
Tem
per
atu
re /
F
FlashDryTM
• FlashDryTM fabrics are defined by drying in 120 seconds using the FlashDry™ testing method
• This corresponds to a 10 minute dryer dry time for a Polo Shirt
• FlashDryTM fabrics will be branded accordingly in TexBase
Cooling Effect
• Evaporating perspiration is the body’s cooling mechanism
• Cocona™ has a large amount of surface area because of the porous surface area of particles on the surface of the yarn
• Not only wicks faster but dries 50% faster
• Wear testers emphasize a perceptible “cool effect”
• Additionally Dry in winter (fleece) = warm
UV Protection
• “It is estimated that over 1 million
new cases of skin cancer occur
annually in USA.” MedicineNet inc.
• UVA and UVB rays absorbed naturally
• Up to 50 UPF (Ultraviolet Protection
Factor)
• No chemical treatments
• Will not wear out or wash off
Cocona™ UV Protection Comparison
Cocona/Cotton Blend 40%/60% Oceana
Cocona Izod G
100% Polyester Izod Cool FX
Bamboo fiber Shirts of Bamboo
100% Polyester Mountain Hardwear
100% Cotton
0 5 10 15 20 25 30 35 40 45 50
UPF
Durable
• Cocona™ technology is permanently
embedded within the fiber.
• Will not wear out.
• Will not wash off.
• In fact it works better after
washing!!
Reliable
• Cocona™ fabric technology is
developed, tested and certified.
• It is tested and certified through the
manufacturing process.
• The performance of every Cocona™
fabric is measured to ensure reliable
benefits for your customer.
Easy Care
• Cocona™ fabrics dry quickly
• Cocona™ technology is refreshed with
normal washing and drying
• Cocona™ fabrics are wrinkle resistant