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© 2012 Avaya Inc. All rights reserved. 1 1 Stackables Competitive Landscape Limited stacking capacity. Cisco places a lot of emphasis on Layer 3 at the Edge: this increases complexity, cost, & makes restoration more difficult Complex and expensive Older units going EOL Cisco: 3750-X , 3750-E and 2960 Cisco Stack Wise capabilities; 3560 is standalone Strong offering with the HP 3800. Internal issues due to merger; future product rationalization Future MD of older Pro Curve units? HP offers E4500G, & HP 3800 with Meshed Stacking capabilities; 2910 is standalone Stacking capacity on the 4200 is good and Layer 3 is strong across the board Warranty is uncompetitive HUGE power consumption Juniper: EX 4200 with Virtual Chassis capabilities & Stackable; 2200 & 3200 are Standalone

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© 2012 Avaya Inc. All rights reserved. 1 1

Stackables Competitive Landscape

Limited stacking capacity.

Cisco places a lot of emphasis on Layer 3 at the Edge: this increases complexity, cost, & makes restoration more difficult

Complex and expensive

Older units going EOL

Cisco: 3750-X , 3750-E and 2960 Cisco Stack Wise capabilities; 3560

is standalone

Strong offering with the HP 3800.

Internal issues due to merger; future product rationalization

Future MD of older Pro Curve units?

HP offers E4500G, & HP 3800 with Meshed Stacking capabilities;

2910 is standalone

Stacking capacity on the 4200 is good and Layer 3 is strong across the board

Warranty is uncompetitive

HUGE power consumption

Juniper: EX 4200 with Virtual Chassis capabilities & Stackable;

2200 & 3200 are Standalone

© 2012 Avaya Inc. All rights reserved. 2

ERS 4800 and 5600 Competitive Summary

© 2011 Avaya, Inc. All rights reserved.

Cisco Stackables Comparison ERS 4800 ERS 5600 Cisco 3750-

X

Cisco 3750-

E

Cisco 3760-

X

Cisco

2960-S

Forwarding bandwidth 128-184 Gbps 288 – 384

Gbps

160 Gbps 128 Gbps 160 Gbps 88 Gbps

Stack members 8 8 9 9 n/a 4

Total bandwidth of

stack

384 Gbps 1.152 Terabits 64 Gbps 64 Gbps n/a 20 Gbps

10/100/1000 density 24 port and 48

port variants

24, 48 and 96

port variants

24 port and 48

port variants

24 and 48 port

variants

24 and 48 ports

(5 model

variants)

24 and 48 port

variants

10 Gigabit SFP+ 2 ports XFP only (2 or

8 ports)

2 ports n/a 2 ports SFP+

and 2 ports XFP

2 ports

PoE/ PoE+ Yes PoE only Yes Yes Yes Yes

Integrated field

replaceable power

supplies

Yes Yes Yes Yes Yes Yes

Pricing $7995 for ERS

4850GTS-

PWR+

$8995 for 5650

TD-P

$22K for 3750X-

48PF-E

na $10,000 3560x-48PF

$5495 for Cat

2960-SF with

switch module

Future WLAN

integration

Yes Yes via ERS

5800

No No No No

Future support for

Virtualized services

Yes Yes via ERS

5800

No No No No

Warranty Next-business-day shipment of

failed units; up to L4 technical

support for first 90 days.

Software updates nominal fee.

Next-business-day delivery of replacement hardware where

available and 90 days of 8 x 5 Cisco Technical Assistance Center (TAC)

support.

© 2011 Avaya, Inc. All rights reserved.

Cisco Attack and Defend

Attack Points

• Inefficient stacking capabilities; no auto unit

replacement

• Complex

• Expensive

• Proprietary

• Energy

• Overlay wireless architecture

• No evolution to virtualized

services

Defend Points

• Mind share/ market share

• Feature richness

• Warranty

• Avaya ERS 4000 offers 5X

more virtual backplane

capacity

• Avaya ERS 4000 is 25%

more energy efficient

• Avaya ERS 4000 reduces

TCO by 50% over a 5 year

period

• Avaya ERS 5000 offers 2X

more 10/100/1000 densities

• Avaya ERS 5000 offers 15X

more virtual backplane

capacity

Miercom, 2011

Silver Bullets

© 2011 Avaya, Inc. All rights reserved.

Juniper Stackables Comparison

ERS 4800 ERS 5600 Juniper EX 4200

Forwarding bandwidth 128-184 Gbps 288 – 384 Gbps 88-136 Gbps

Stack members 8 8 10

Total bandwidth of Stack 384 Gbps 1.152 Tbps 128 Gbps

10/100/1000 Density 24 port and 48 port variants 24, 48 and 96 port variants 24 port and 48 port variants

10 Gigabit SFP+ 2 ports XFP only (2 or 8 ports) 2 ports

PoE+ Yes No Yes

Integrated field replaceable

power supplies

Yes Yes Yes

Pricing $7995 for ERS 4850GTS-

PWR+

$8995 for 5650 TD-P $12,400 for 4200-48P

Future WLAN integration Yes Yes via ERS 5800 No

Future support for Virtualized

services

Yes Yes via ERS 5800 No

Warranty Next-business-day shipment of failed units; up to L4 technical

support for first 90 days. Software updates nominal fee.

Includes software updates;

advanced shipping of spares

within one business day;

24x7 JTAC for 90 days.

Power and fans 5 year

coverage

© 2011 Avaya, Inc. All rights reserved.

Juniper Attack and Defend Points

Attack

• Energy

• Cost

• No end to end solution with voice/UC/CC

• Stacking capabilities

• Less mature stacking/ resiliency solution

• Overlay wireless LAN architecture; no

integration

• No evolution to virtualized services

Defend

• Rich L3 capabilities (JunOS)

• Scalability

• Warranty

• Avaya ERS 4000 offers 3X

more virtual backplane

capacity

• Avaya ERS 4000 is 50%

more energy efficient

• Avaya ERS 4000 reduces

TCO by 50% over a 5 year

period

• Avaya ERS 5000 offers 2X more 10/100/1000 densities

• Avaya ERS 5000 offers 10X

more virtual backplane

capacity

Silver Bullets

Miercom, 2011

© 2011 Avaya, Inc. All rights reserved.

HP Stackables Comparison ERS 4800 ERS 5600 HP E4500G HP 3800 HP 2910

Forwarding

bandwidth

128-184 Gbps 288 – 384 Gbps

128-176 Gbps 88 Gbps 128-176 Gbps

Stack members 8 8 Cluster up to 32

devices

10 switches n/a

Total bandwidth of

Stack

384 Gbps 1.152 Tbps 96 Gbps? 336 Gbps

n/a

10/100/1000 Density 24 port and 48 port

variants

24, 48 and 96 port

variants

20 and 44 port

variants

24 and 48 port

variants (9 models)

24 port and 48 port

variants

1/10 Gigabit SFP+ 2 ports XFP only (2 or 8

ports)

2 ports (via

expansion module)

4 ports on 48-port

variants and 2 ports

on 24 port variants

4 ports

PoE+ Yes No No Yes Yes

Integrated field

replaceable power

supplies

Yes Yes Yes Yes No

Pricing $7995 for ERS

4850GTS-PWR+

$5650 TD-P $8995 $6,995 4500G-50T-

P

$7419.00 for HP

3800-48G-4SFP+

$4569.00 for HP

E2910-48G al

Future WLAN

integration

Yes Yes via ERS 5800

No No No

Future support for

Virtualized services

Yes Yes (via ERS 5800) No No No

Warranty Next-business-day shipment of failed units;

up to L3 technical support for first 90 days.

Software updates nominal fee.

Advance replacement and

next-business-day delivery; free software updates

*Pricing comparisons all 48-port Gigabit with PoE/PoE+

© 2011 Avaya, Inc. All rights reserved.

HP Attack and Defend Points

Attack

• Acquisition

• Energy

• No end to end solution with

voice/UC/CC

• Confusing WLAN; no integration

• No evolution to virtualized services

Defend

• Mind share / market share

• Compelling price points

• Warranty

• Rich L3 feature set (HP 3800)

• Scalability

• Avaya ERS 4000 is 20% more

energy efficient

• Avaya ERS 5000 offers 2X

more 10/100/1000 densities

• Avaya ERS 5000 offers 3X

more virtual backplane

capacity

Miercom, 2011

Silver Bullets

© 2012 Avaya Inc. All rights reserved. 9

ERS 4800 Competitive Summary

© 2012 Avaya Inc. All rights reserved. 10

Avaya ERS 4800 Better value. Designed for the Future

Catalyst 3750-X

HP 3800

EX 4200

6X the stacked

bandwidth

capacity

70% Less for support

50% less

TCO According to 3rd

party analysis

20% More energy

efficient

Simpler Hot-swapping of units

with auto unit

replacement features

40% Higher power budget

for supporting next

generation end points

3X the stacked

bandwidth

capacity

50% More energy

efficient

50% less

TCO According to 3rd

party analysis

© 2012 Avaya Inc. All rights reserved. 11

Avaya ERS 4800 Better value. Designed for the future.

NetVanta 1638p

Extreme Summit X440e

2x More stacked

bandwidth

capacity

5X higher max power

budget for next

gen end points

Simpler Hot-swapping of units

with auto unit

replacement features

Less $ Extreme switches are

sold at a significant

premium

Better

Quality Avaya offers a strong

history of building

reliable high quality

products

9X More stacked

bandwidth

capacity

© 2012 Avaya Inc. All rights reserved. 12

ERS 3500 Competitive Summary

© 2012 Avaya Inc. All rights reserved. 13

Avaya ERS 3500 Better value. Enterprise-class.

Catalyst 2960, 2960-S

and 2960-C, 3560-C

HP 2520, 2610 & 2620

EX 2200 and EX2200-C

4X the stacked

bandwidth

capacity

2X More stack

members

Up to 50%

less ¼ the price of equivalent

24-port GigE PoE+

stackable switch

Entry-level

PoE+ switch HP doesn’t support PoE+

on an entry level Gig

switch

Better

resiliency &

scaling HP only supports

clustering as opposed

to resilient stacking

Simpler No overlapping

portfolios

Better

resiliency &

scaling Juniper EX 2200-C and

2200 are stand-alone only

More Energy

Efficient (Juniper switches

typically 2X power

consumption)

Established

Channel Juniper typically only

seen in larger

enterprise deals

© 2012 Avaya Inc. All rights reserved. 14

Avaya ERS 3500 Better value. Enterprise class.

NetVanta 1234, 1234P, 1534, 1534P

Extreme Summit X250e and X440e

Netgear Intelligent Edge and Smart

Stackable Switches

More

complete Adtran is missing a entry

level Gig switch with low

port count

Less $ Adtran’s PoE/PoE+

switches are sold at a

premium compared to

Avaya

Better

resiliency

and scale (Adtran’s switches do

not support resilient

stacking)

Less $ Extreme switches are

sold at a significant

premium

Better

Quality Avaya offers a strong

history of building

reliable high quality

products

2X More stacked

bandwidth capacity

without any additional

costs

Enterprise

class Netgear is missing strong

PoE+ on their stackable

switches (limited ports

only)

4X the stacked

bandwidth

capacity

Better

Warranty Netgear only offers 3

year NBD for hardware

© 2012 Avaya Inc. All rights reserved. 15

How Avaya stacks up against the competition

Vendor Model Description Power MSRP Pricing

Avaya ERS 3510 GT

ERS 3510GT-

PWR+

8 Gig & 2 SFP

8 Gig PoE+ & 2 SFP

PoE+ all ports PWR

SKUs (170W)

$795

$995

HP HP 2520-8-PoE

HP 2520-8G-PoE

8 GE PoE & 2 Dual Purpose PoE (af) only (67W)

$999

Juniper EX2200-C-12T-2G

EX2200-C-12P-2G

12 GE & 2 Dual Purpose

12 GE PoE+ & 2 Dual Purpose

PoE + on 12GE ports

(100W)

$1295

$1895

Cisco 2960CG-8TC-L 8 GE 2 x 1Gig copper or 1 Gig SFP No PoE+ on Gig model $1395

Cisco 3560CG-8TC-S

3560CG-8PC-S

3560CPD-8PT-S

8 GE & 2 x 1Gig copper or SFP

8 GE PoE+ & 2 x 1Gig copper or SFP

8 GE PoE & 2 x 1Gig (PoE+ input)

(pass through)

PoE +on all ports PWR

SKUs (124W)

$1495

$1795

$1695

8 and 12 port Gigabit models

© 2012 Avaya Inc. All rights reserved. 16

How Avaya stacks up against the competition

Vendor Model Description Resilient

Stacking

MSRP Pricing

Avaya ERS 3526T

ERS 3526T-PWR+

ERS 3524GT

ERS 3524GT-PWR+

24 FE & 2 combo Gig & 2 SFP ports (standalone)

24 FE PoE+ & 2 combo Gig & 2 SFP ports (standalone)

24 Gig & 4 shared SFP

24 Gig PoE+ & 4 shared SFP

Yes up to 8

switches

and 80 Gig

$695

$1295

$1895

$2395

HP HP 2520-24-PoE

HP 2520-24G-PoE

24 FE PoE & 2 10/100/1000 + 2 DP

20 Gig PoE & 4 DP

No

clustering

only

$1049

$1999

HP HP 2620-24

HP 2620-24-PoE+

24 FE & 2 DP & 2 SFP

24 FE with PoE+ & 2 DP & 2 SFP

No

clustering

only

na

$1579

HP HP 2610-24

HP 2610-24/12PWR

HP 2610-24-PoE

24 FE & 2 DP & 2 SFP

24 FE with 12 PoE ports & 2 DP & 2 SFP

24 FE with 24 PoE ports & 2 DP & 2 SFP

No

clustering

only

$629

$969

na

Juniper EX2200-24T

EX2200-24P

24 Gig & 4 SFP

24 Gig PoE+ & 4 SFP

No $1595

$2295

Cisco 2960S-24TS-L

2960S-24PS-L

24 Gig & 4 SFP ports

24 Gig PoE+ & 4 SFP

**** stacking module

Yes up to 4

switches

and 20 Gig

$2995

$3995

***$1500

24 port FE and GE models

© 2012 Avaya Inc. All rights reserved. 17

How Avaya stacks up against the competition

Vendor Model Description Power MSRP Pricing

Avaya ERS 3510 GT

ERS 3510GT-

PWR+

8 Gig & 2 SFP

8 Gig PoE+ & 2 SFP

PoE+ all ports PWR

SKUs (170W)

$795

$995

Adtran n/a

Extreme Summit X440-8T 8 GE with 4 1000Base-X (stacking) / PoE+ PoE+ all ports PWR

(170W)

(available in

April)

Net gear

Intelligent

Edge

Prosafe 12-port

L2+ with PoE+

12 GE ports with PoE+ and 4 SFP ports (PoE

pass through version as well)

PoE+ all ports PWR

(380W)

$1190

$960 (PoE +

pass through)

8 and 12 port Gigabit models – SME Centric Competition

© 2012 Avaya Inc. All rights reserved. 18

How Avaya stacks up against the competition

Vendor Model Description Resilient

Stacking

MSRP Pricing

Avaya ERS 3526T

ERS 3526T-PWR+

ERS 3524GT

ERS 3524GT-

PWR+

24 FE & 2 combo Gig & 2 SFP ports (standalone)

24 FE PoE+ & 2 combo Gig & 2 SFP ports

(standalone)

24 Gig & 4 shared SFP

24 Gig PoE+ & 4 shared SFP

Yes up to 8

switches and

80 Gig

$695

$1295

$1895

$2395

Adtran NetVanta 1234

NetVanta 1234P

NetVanta 1534

NetVanta 1534P

(2nd gen)

24-port FE & 2 combo SFP and 2 x 10/100/1000

24-port FE PoE & 2 combo SFP and 2 x 10/100/1000

24-port L3 Lite GE switch with 4 SFP ports

24-port PoE+ L3 Lite GE switch with 4 SFP ports

(PoE+)

No $595

$1445

$1545

$2895

Extreme Summit X250e-24T

Summit X250e-24P

SummitX440 -24T

SummitX440-24P

24 port FE with 2 GE ports

24 port FE PoE with 2 GE ports

24-port Gig E with 4 GE combo ports

24-port Gig E (PoE+) with 4 Gig combo ports

Yes up to 8

switches and

40 Gig

(stacking

module $400)

$1995

$2995

Na

Na

Netgear

Smart

Switches

ProSafe GE Smart

ProSafeFE Smart

24 GE and 4 shared ports (PoE+ on 4 ports) (192

Watts)

24 FE and 4 copper GE ports (PoE)

20Gig

4 Gig (6

units)

na

Netgear

Intelligent

Edge

ProSafe 24-port

Gig L2+ with PoE+

Prosafe 24-port FE

24-port GE with 4 shared SFP

24-port FE with 2 combo GE ports

No

Clustering

$980

$400

24 port FE and GE models – SME Centric Competition

© 2012 Avaya Inc. All rights reserved. 19

ERS 3500, 4000, 5600 Competitive Pricing Comparison

© 2012 Avaya Inc. All rights reserved. 20

Avaya

Stackable Platform Price Comparison

ERS 5000

ERS 4000

ERS 3000

96-port PoE Stackable Gig as baseline

ERS5698TFD-PWR $14,995

Family Cisco HP Juniper

Cisco does not have a 96-port variant, so use 2 48-port models for baseline

Cat 3750E-48PD-SF $43,990 (2

x $21,995)

HP does not have a 96-port variant, so use 2 48-port models for baseline

E5500-48G-PoE $20,098 (2 x

$10,049)

Juniper does not have a 96-port variant, so use 2 48-port models for baseline

EX4200-48PX $21,600 (2 x

$10,800)

4500 Gigabit SKUs (stacking) 4524GT $2,995 4524GT-PWR $3,695 4526GTX $4,995 4526GTX-PWR $5,295 4548GT $6,295 4548GT-PWR $6,995

4800 Gigabit SKUs (Stacking)

4826GTS $5,295 4826GTS-PWR+ $5,995 4850GTS $7,295 4850GTS-PWR+ $7,995

3560X Non-Stacking 3560x-24T $4,300 3560x-24P $5,100 3560x-48T $7,500 3560x-48P $9,000 3560x-48PF $10,000

3750X Stacking 3750x-24T $6,500 3750x-24P $7,300 3750x-48T $11,500 3750x-48P $13,000 3750x-48PF $14,000

E2900 Non-Stacking E2910-24G $2,459 E2910-24GP $3,099 E2910-48G $4,109 E2910-48GP $5,479

E3800 Stacking E3800-24G $4,969 E3800-24G+ $5,519 E3800-48G $7,419 E3800-48G + $8,719

EX3300 Non-Stacking 3300-24T $4,500 3300-24P $5,500 3300-48T $7,200 3300-48P $8,800

EX4200 Stacking 4200-24T $5,200 4200-24P $6,800 4200-48T $10,800 4200-48P $12,400

3500 (8-12 port) 3510GT $795 3510GT-PWR+ $995 3500 (24 port+ range) 3526T $695 3526T-PWR+ $1295 3524GT $1895 3524GT-PWR+ $2395

(Add $50 per-switch for stacking – when supported in Rls v5.1)

2960C / 3560C (8-12 port) 2960CG-8TC-L $1,095 3560CG-8TC-S $1,495 3560CG-8PC-S $1,795 3560CPD-8PT-S $1,695

2960-S (Stacking – rear module required, add $1500 US List) 2960S-24TS-L $2,995 2960S-24PS-L $3,995

Old Cat 2960‘s (24 port) 2960-24TC-L $1,295 2960-24PC-L $2,495

2520 / 2600 (8-12 port) 2520-8-P (FE) $649 2520G-8-P (GE) $999 2600-8-PWR (FE) $899

2520 /2610 (24 port) 2520-24-P (FE) $1,049 2520G-24-P (GE) $1,999 2610-24 (FE) $629 2610-24/12-P (FE) $969 2620-24-P (FE) $1579

(all ‘P’ models 802.3af PoE only)

EX2200-C (8-12 port) 2200C-12T-2G $1,295 2200C-12P-2G $1,895

EX2200 (24 port) 2200-24T $1,995 2200-24P $2,995 (all models 10/100/1000,

no stacking capability)