webinar: reach out to over 1 billion internet users with .asia domains!
DESCRIPTION
A joint webinar by .ASIA Registry and ResellerClub where Edmon Chung, CEO, dotAsia detailed why .ASIA makes sense as the best TLD for your customers looking for a relevant targeted online presence. Marketing tips, interesting statistics on the Asian online market and amazing promotions, Edmon covers it all here. View video here: http://youtu.be/TDDhg5BrJBcTRANSCRIPT
Connecting Asia with One Domain:.Asia and the Asian Internet Marketplace2014.10
Edmon Chung
Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: [email protected]
Growing .Asia Presence• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google
Morethanjust aname.
.
Location, Location, Location...
What’s in a Domain Name?
Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value
Domain Investment Value
Main website / domain
Other domains:i.e. Long Tail
Price Reduction
~10% of Regular
Price
Maintaining Revenue Level
Renewal Rates:
>10% (From ~50%)
Volume Increase
>10x New
Domains
Increase in Revenue Base:
>25% in last 12 months >40% in last 6
months
Strategic Price Promotion 2012-2013
Sep – Dec
2012Sep – Dec
2013
Top 10 .Asia Countries / Territories(by New Creates in 2013/14)
Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong
Korea Viet Nam
2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545
2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918
5000
15000
25000
35000
45000
55000
65000
75000
Asia Market Integration
ASEAN Economic Community
Single Market & Non-Tariff Barriers by 2015
Asia @ ~30%; India @~17%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
Asia Occupies ~40% of Global B2C eCommerce Sales
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
Asians More Willing to Spend Online URL Shorteners with .Asia
dest.asia/1crVi7j
cna.asia/1m5EAuX
scty.asia/fXqB86
jdp.asia/XcncuR
DOMAINX (PLACEHOLDER)
Active Secondary Market (2014)• #4 Among TLDs in Secondary Market Sales
Volume By Extension:1. com 99,407
2. de 13,297
3. net 13,011
4. asia 10,241
5. org 7,791
6. co.uk 5,704
7. com.au 3,857
8. info 3,385
9. eu 3,162
10.mobi 2,288
11. tv 1,561
DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.
Every .Asia Domain Contributes to Internet Development in Asia
NetMission.Asia
www.give.asia
AsianFilmAwards.Asia• The Asian Oscars
Asia Pacific Regional Internet Governance Forum (APrIGF)• 2010: Hong Kong | 2011: Singapore• 2012: Tokyo | 2013: Seoul
• 2014: New Delhi – August 3-6
YIGF.Asia
.Future… not just about volume…
Internet of Things
fridge.john.asiatv.john.asia
oven.john.asiasink.john.asia
Internet of Names
Strategic Domain Value
Identities that Connect with People
Every .Asia Domain Contributes to Internet Development in Asia
love.from.asiaEdmon Chung <[email protected]>