consumer electronics and appliances market to reach usd1344.50 billion by 2026

MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

GLOBAL CONSUMER ELECTRONICS AND APPLIANCES MARKETFORECAST & OPPORTUNITIES

2016 – 2026

2

Scope of ReportProduct of Interest (POI): Consumer Electronics and Appliances

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year RangeREGION

• Asia-Pacific

• Europe

• North America

• South America

• Middle East & Africa

Consumer Electronics refers electronic equipment intended for daily use. Consumerelectronics consists of devices used for entertainment, recreation, and communicationpurpose. Tablets, gaming consoles, smartphones, wearables, digital cameras, computers,laptops are some of the most used consumer electronic devices.

Market SegmentationTYPE

• Audio Visual Equipment

• Home Appliances

• Kitchen Appliances

• Personal Care Appliances

• Electronic and Specialty

Retailers

• Hypermarket/ Supermarket

• Online Channels

• Others

DISTRIBUTION CHANNEL APPLICATION

• Residential

• Commercial

3

Table of Contents

S. No. Contents Page No.

1. Consumer Electronics and Appliances: Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Factors Affecting Purchase Decision

4.2. Brand Awareness

4.3. Challenges Post-Purchase

4.4. Preferred Distribution Channel

5. Global Consumer Electronics and Appliances Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1.By Type (Audio Visual Equipment, Home Appliances, Kitchen Appliances, and Personal Care Appliances)

5.2.2. By Application (Residential and Commercial)

5.2.3.By Distribution Channel (Electronic and Specialty Retailers, Hypermarket/ Supermarket, Online Channels, and Others)

5.2.4. By Region

5.2.5. By Company (2020)

5.3. Market Map

4

Table of Contents


6. Asia-Pacific Consumer Electronics and Appliances Market Outlook


6.1.1. By Value


6.2.1. By Type

6.2.2. By Application

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. Asia-Pacific: Country Analysis

6.3.1. China Consumer Electronics and Appliances Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Application

6.3.1.2.3. By Distribution Channel

6.3.2. India Consumer Electronics and Appliances Market Outlook


6.3.2.1.1. By Value


5

Table of Contents


6.3.2.2.1. By Type



6.3.3. Japan Consumer Electronics and Appliances Market Outlook


6.3.3.1.1. By Value


6.3.3.2.1. By Type



6.3.4. South Korea Consumer Electronics and Appliances Market Outlook


6.3.4.1.1. By Value


6.3.4.2.1. By Type



6.3.5. Australia Consumer Electronics and Appliances Market Outlook


6.3.5.1.1. By Value

6

Table of Contents



6.3.5.2.1. By Type



7. Europe Consumer Electronics and Appliances Market Outlook


7.1.1. By Value


7.2.1. By Type



7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. France Consumer Electronics and Appliances Market Outlook


7.3.1.1.1. By Value


7.3.1.2.1. By Type



7

Table of Contents


7.3.2. Germany Consumer Electronics and Appliances Market Outlook


7.3.2.1.1. By Value


7.3.2.2.1. By Type



7.3.3. United Kingdom Consumer Electronics and Appliances Market Outlook


7.3.3.1.1. By Value


7.3.3.2.1. By Type



7.3.4. Spain Consumer Electronics and Appliances Market Outlook


7.3.4.1.1. By Value


7.3.4.2.1. By Type


8

Table of Contents



7.3.5. Russia Consumer Electronics and Appliances Market Outlook


7.3.5.1.1. By Value


7.3.5.2.1. By Type



8. North America Consumer Electronics and Appliances Market Outlook


8.1.1. By Value


8.2.1. By Type



8.2.4. By Country

8.3. North America: Country Analysis

8.3.1. United States Consumer Electronics and Appliances Market Outlook


8.3.1.1.1. By Value

9

Table of Contents



8.3.1.2.1. By Type



8.3.2. Mexico Consumer Electronics and Appliances Market Outlook


8.3.2.1.1. By Value


8.3.2.2.1. By Type



8.3.3. Canada Consumer Electronics and Appliances Market Outlook


8.3.3.1.1. By Value


8.3.3.2.1. By Type



9. South America Consumer Electronics and Appliances Market Outlook


9.1.1. By Value

10

Table of Contents



9.2.1. By Type



9.2.4. By Country

9.3. South America: Country Analysis

9.3.1. Brazil Consumer Electronics and Appliances Market Outlook


9.3.1.1.1. By Value


9.3.1.2.1. By Type



9.3.2. Argentina Consumer Electronics and Appliances Market Outlook


9.3.2.1.1. By Value


9.3.2.2.1. By Type



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Table of Contents


9.3.3. Colombia Consumer Electronics and Appliances Market Outlook


9.3.3.1.1. By Value


9.3.3.2.1. By Type



10. Middle East & Africa Consumer Electronics and Appliances Market Outlook


10.1.1. By Value


10.2.1. By Type



10.2.4. By Country

10.3. Middle East & Africa: Country Analysis

10.3.1 South Africa Consumer Electronics and Appliances Market Outlook


10.3.3.1.1. By Value


12

Table of Contents


10.3.1.2.1. By Type



10.3.2. Saudi Arabia Consumer Electronics and Appliances Market Outlook


10.3.2.1.1. By Value


10.3.2.2.1. By Type



10.3.3. UAE Consumer Electronics and Appliances Market Outlook


10.3.3.1.1. By Value


10.3.3.2.1. By Type




10.3.3.1.1. By Value


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Table of Contents



10.3.4. Qatar Consumer Electronics and Appliances Market Outlook


10.3.4.1.1 By Value


10.3.4.2.1. By Type



11. Impact of COVID-19 on Global Consumer Electronics and Appliances Market

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends and Developments

14. Competitive Landscape

14.1. Competition Benchmarking

14.2. Company Profiles (Leading companies)

14.2.1. Basic details

14.2.2. Financials (As Reported)

14.2.3. Key market focus and geographical presence

14.2.4. Planned investments

14

Table of Contents


14.2.5. Pricing of target products

14.2.6. Market positioning

15. Strategic Recommendations

16. About Us & Disclaimer

RESEARCH METHODOLOGY

16

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global consumer

electronics and appliancesmarket, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global consumer

electronics and appliancesmarket.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

17


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global consumer electronics and appliances market.

The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing

innovation in existing products, and rising disposable purchasing power, and rapid urbanization. The study includes market forecasting, which

would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global consumer electronics and

appliances market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value , for the year 2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as consumer electronics and appliances

companies, channel partners, market influencers & end-users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 consumer electronics and appliances companies, 100 – 120 end-users, and 15 – 20 industry experts

and other value chain stakeholders in the global consumer electronics and appliances market to obtain the overall market size from 2016 to

2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive

at the market size data during 2016-2020.

18


• Respondents were asked about the current and future market growth rates, market shares by type, by application, by distribution channel,

by company and by region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares

generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various

segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market share by type, by application, by distribution channel, by company and by region were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from

various segments of consumer electronics and appliances markets. The final shares were calculated by taking the geometric mean of the

responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global

consumer electronics and appliances market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

19


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research

also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It

should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the

United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

• Apple Inc.,

• Huawei Technologies Co., Ltd.

• Samsung Electronics Co., Ltd.

• Midea Group Co., Ltd.

• LG Electronics Inc.

• Xiaomi Corporation

• Panasonic Corporation

• Whirlpool Corporation

• Sony Group Corporation

• AB Electrolux

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

20

INDUSTRY BRIEF

According to TechSci Research report, “Global Consumer Electronics and Appliances Market By Type (Audio Visual Equipment, Home Appliances, Kitchen

Appliances, Personal Care Appliances), By Application (Residential and Commercial), By Distribution Channel (Electronic and Specialty Retailers, Hypermarket/

Supermarket, Online Channels and Others), By Region, Competition Forecast & Opportunities, 2026”, the global consumer electronics and appliances market is

anticipated to grow from USD1019.28 billion in 2020 to USD1344.50 billion in 2026 at a CAGR of 5.25%. Consumer electronics can be defined as an electronic

equipment used in day-to-day activity. It includes product like television, washing machine, smart watch, microwave, and many other products with different

purposes. Regular investment in research and development by different brands is expected to enhance the electronics and appliances market growth. For

example, leading consumer electronics companies like LG and Samsung announced plans to launch microLED TVs for both residential and commercial use in

January 2020. This technology's ability to provide high contrast and brightness as compared to traditional LEDs is expected to boost its market share.

Due to COVID-19 pandemic, the market of consumer electronics was tremendously impacted as in the beginning of the year 2020 and consumer electronics

manufacturers' production capacity had been affected by several factors, including supply chain and logistics disruptions, trade restrictions, and a severe

shortage of raw materials. To comply with government regulations and prevent the spread of the virus, companies such as Samsung, Apple, and LG halted

production in India, Malaysia, and China. However, it has been analyzed that the market has gain its momentum since the first quarter of 2021.

The reason for substantial growth in the consumer electronics and appliances market, includes different factors like increasing demand for technologies,

stringent energy efficiency regulations in North America, advanced technologies and increasing disposable income. Apart from this, electronics companies of

different sizes and shapes faces some challenges, such as short product life cycles, meeting demand, environmental impact, managing service and warranty,

power consumption, and quality control. As the competition level is high, and the continuous upgradation in technologies has forced the manufacturing

companies to look after the production capacity and consider factors such as quality control, limited power consumption and providing environment friendly

products An overview of these various variables assists in the identification of the industry's main growth sectors.

Asia-Pacific held the largest share in the market as this region holds the largest portion of the young and millennial population and there is an increase in

adoption of consumer electronics by the middle and high-income households. As well as increasing awareness related to the upcoming technologies among the

youth is also augmenting the demand in these markets.

Easy availability of low-cost consumer electronic products, such as television, smart watch, and smartphones, from various brands such as Samsung,

Panasonic and others are supporting their adoption in low-income groups. For example, Panasonic a Japanese appliances company plans to launch smart

doorbells, plugs and switches in India.

Top companies dealing in the global consumer electronics and appliances market are Apple Inc., Huawei Technologies Co., Ltd., Samsung Electronics Co., Ltd.,

Midea Group Co., Ltd., LG Electronics Inc., XIAOMI CORPORATION, Panasonic Corporation, Whirlpool Corporation, Sony Group Corporation, AB Electrolux,

Hitachi, Ltd., and Koninklijke Philips N.V. Major consumer electronics and appliances companies are expanding their manufacturing bases to meet the rising

demand across developing countries in Asia-Pacific, North America, Europe, Middle East & Africa, and South America.

“The global consumer electronics and appliances market is anticipated to grow at 5.25% in CAGR during the next five years due to growing consumer base and

disposable income. Moreover, companies like Apple Inc., Huawei Technologies Co., Ltd., Samsung Electronics Co., Ltd., LG Electronics Inc., and many more

global brands are now continuously working upon the research and development for technological up-gradation, and to meet-up with the expectations of the

consumers, which is also expected to positively influence the growth of the market through 2026,” said Mr. Karan Chechi, Research Director with TechSci

Research, a research-based global management consulting firm.

21

SAMPLE DATA - SNAPSHOT

Global Consumer Electronics and Appliances Market Size, By Value (USD Million), 2016-2026F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2016 2020 2021E 2026F

By Value (USD Million)

CAGR By Value

XX%CAGR By Value

XX%

North America Consumer Electronics and Appliances Market Share, By Type, By Value, 2016–2026F

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Audio Visual Equipment Home Appliances Kitchen Appliances Personal Care Appliances

United States Consumer Electronics and Appliances Market Share, By Distribution Channel, By Value, 2016–2026F

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Electronic and Specialty Retailers Hypermarket/ Supermarket Online Channels Others

22

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FORECAST & OPPORTUNITIES

2016 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business Modes that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting Modes use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ Mode

of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of

the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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