webinar : business women’s trade mission to atlanta ...tradecommissioner.gc.ca ›...
TRANSCRIPT
May 3, 2016: 1:00-2:00 p.m. EST
Webinar: Business Women’s Trade Mission to Atlanta &
Orlando, June 2016
Introductions Speaker: Josie L. Mousseau, Deputy Director, Canadian Business
Women in International Trade (BWIT)
Speaker: Lisa Stockley, Consul and Trade Commissioner, Consulate General of Canada in Atlanta, Georgia
Speaker: Ximena Pauvif- Machado, Trade Commissioner, Consulate General of Canada in Miami, Florida.
Moderator: Adria May, Trade Commissioner, Canadian Business Women in International Trade (BWIT)
Webinar Agenda • Welcome and Introductions
• Canadian Business Women in International Trade (BWIT) & Trade
Commissioner Service (TCS)
• Women in Business North America Summit - Atlanta • Market overview – Southeast USA
• WBENC 2016 • Market overview – Florida
• Tips for success
Business Women in International Trade (BWIT)
• BWIT is a program of Global Affairs Canada’s Trade Commissioner Service
• Only national program that provides targeted products
and services to help women entrepreneurs to expand their global footprint
Business Women in International Trade (BWIT)
Trade Missions Website businesswomenintrade.gc.ca Women-owned Directory ic.gc.ca/bwit
LinkedIn Group linkd.in/bwit-faci
Annual and Monthly Newsletter
Trade Commissioner Service (TCS)
• On-the ground support for delegates, before, during and after our Trade Missions
Four key services: • Preparation for International Markets • Market Potential Assessment • Qualified Contacts • Problem Solving
Women in Business: North America Summit June 15-17, Atlanta, Georgia
• Access opportunities in the Southeast USA and beyond. • Exciting opportunity for women-owned businesses working
in a variety of sectors from Canada, Mexico & the U.S. • Expand export markets • Find mentors and partners • Inspiring speakers and panelists • Network with companies from Canada, the U.S. and Mexico • Potential B2B meetings with organizations wanting to source from
women-owned businesses
• Thanks to our partners, no cost to participate (Discount on hotel and airfare)
Women in Business: North America Summit June 15-17, Atlanta, Georgia
Held at Georgia Tech University, Scheller School of Business
B2B Meetings for Qualified Companies
• Tech wish list: Multisector, including ICTs, Cleantech, Infrastructure
• Companies must complete profiles and submit to BWIT • Meetings scheduled at discretion of organizations
Women in Business: North America Summit June 15-17, Atlanta, Georgia
Held at Georgia Tech University, Scheller School of Business
Partners:
Women in Business: North America Summit June 15-17, Atlanta, Georgia
Panels (themes) Finance Entrepreneurship Corporate Strategy Tools and Resources
Featured Speaker • Farah Mohamed
Girls20
Market Overview – Atlanta Atlanta is:
• The most populous metropolitan center in the Southeast US (5.71 million) • The 8th largest economy in the U.S. with a GDP of over $300 billion USD • The primary transportation hub of the Southeast US, via highway, railroad,
and air • Over ¾ of Fortune 1000 companies conduct business operations in
Atlanta
Atlanta’s Hartsfield-Jackson Int’l Airport
is the world’s busiest airport
Market Overview – Southeast US • In 2015, Canadian exports to the Southeast United States totaled $19.4
billion • This is over 15% of Canada’s total exports to the U.S., making the Southeast
US one of Canada’s largest U.S. export markets Exports to Canada by state: • Tennessee - $8.6 billion • North Carolina - $6.8 billion • Georgia - $6.4 billion • Alabama - $4.1 billion • South Carolina - $3.7 billion • Mississippi - $2.0 billion
Top exports by sector: • Energy • Equipment & machinery • Transportation • Chemicals • Minerals & metals • Plastics & rubbers • Agriculture • Forest Products
Market Overview – Southeast US
Key Growth Sectors in the Southeast US • Aerospace • Agri-Food • Automotive • Consumer Products • Defence & Security • Information & Communications Technology • Infrastructure & Building • Life Sciences • Science, Technology & Innovation • Sustainable Technologies
Women’s Business Enterprise National Council (WBENC) 2016 Orlando - June 20 - 23
• WBENC - largest business conference of its kind for women business owners!
Over 3,000 attendees! • Participants - Supplier Diversity, procurement and senior executive
representatives from Fortune 1000 and federal government; women business owners—their teams; and key representatives of strategic partner organizations.
• 3-day annual event - ideal environment for conference participants to expand business opportunities by participating in an ambitious, productive agenda that includes workshops, general sessions, Business Fair, and networking events.
• Canadian Programming • No cost to participate other than conference fee (Discount on hotel and airfare)
WBENC 2016 – Orlando - June 20-23 • Knowledge – Educational workshops to increase your
business acumen • Connect – Meet and network with supplier diversity
representatives from small companies to large multi-nationals • Contacts – Network with like-minded women who want to do
business, collaborate and form strategic alliances • Speakers – Inspirational speeches and stories from high-
profile speakers
WBENC Orlando 2016 • Business Fair - as many as 300 exhibitors looking to
source from women-owned businesses. E.g.:
Government of Canada Programming: June 20-23
June 19: BWIT Meet & Mingle – 19:00-21:00p.m. (Location TBC) • Opportunity for delegates to meet Trade Commissioners and the Canadian Delegation
June 21: Canadian Delegates Reception – 17:00-19:30 • Hosted by the Government of Canada • Opportunity for Canadian business women to network with companies, as well as with Trade
Commissioners and other Canadian delegates • Details to follow upon registration
June 22: Government of Canada booth at the Business Fair and Photo: • Booth 120 – WEConnect International Certified businesses can display products/marketing
material; assistance from Trade Commissioners at Business Fair • Photo Opportunity – Photo of the entire Canadian delegation, Location: Stage of convention
centre, following WBENC Lunch on June 22.
BWIT/TCS Programming: June 20-23 June 20-23: On-site meeting space • Reserved for Canadian delegates June 20-23: Meet with Florida-based Canadian Trade Commissioner • Ask questions specific to your business June 20-23: Potential meetings and support for delegates • Potential opportunity to organize meetings for qualified Canadian delegates • On-the ground support throughout the conference
Be Strategic • Research target organizations in advance • Assess common connections • Connect with supplier diversity and procurement professionals • Find out what companies look for in a supplier and how you can meet their
procurement needs
Be Prepared • Put together a quality package of materials • Know your goals and the message you wish to convey • Have your pricing ready and know your capacity • Know what unique value you have to offer to your targets
Tips For Success @WBENC 2016
• Florida’s economy is the 4th largest in the U.S. and 18th largest in the world with a state GDP of over $830 billion
• Third most populous state in the U.S. with over 19.8 million people
• Second in the U.S. for infrastructure with: • The 2nd largest Free Trade Zone network • 15 deepwater seaports, 19 commercial service airports, 2 spaceports • 2 of the world’s busiest airports (Miami and Orlando)
• Home to 16 Fortune 500 corporate headquarters
• Florida is a major gateway for merchandise trade between North America, Latin
America, the Caribbean, and other world regions.
• 98.9 million tourist visits each year (Canada #1 international visitor at 4.1 million)
Market Overview - Florida
Canada-Florida Trade & Investment Fast Facts • Bilateral trade: $8.1 billion
• Florida exports to Canada: $3.9 billion • Florida imports from Canada: $4.2 billion
• Florida services exports to Canada: $3.8
billion
• Key sectors: aerospace/defense; cleantech; information & comms technologies; infrastructure; life sciences. Secondary sectors: agri-food, beer/wine and consumer products.
• Over 315 Canadian-owned companies
operating in the State of Florida - numbers are growing year after year (2015).
Canada-Florida Highlights • #1 source of in-bound
tourism in Florida
• #1 purchaser of Florida’s made/grown goods
• #2 foreign investor in Florida
• #2 foreign employer in Florida
Trade Mission Costs Women in Business: North America Summit: • There is no registration fee or costs for the Women in Business: North
America Summit or to receive services provided by BWIT and the Trade Commissioner Service.
• Delegates are responsible for covering the cost of their travel and accommodations.
WBENC 2016:
• There is no fee for receiving services from BWIT and the Trade Commissioner Service, including for the Canadian reception.
• Delegates are responsible for covering the cost of their travel, accommodations and registration to the WBENC conference.
tradecommissioner.gc.ca/atlantaorlando16
E-mail: [email protected]
THANK YOU, See you in Atlanta and Orlando
For more info and to register:
