Web 2.0 vs Search

Social Bookmarking

Social Bookmarking

4

Social Bookmarking

5

Social Bookmarking

6

Blogs - quality

7

User Generated Content - content

8

User Generated Content - tags

9

User Generated Content - tags

10

User Generated Content - tags

11

User Generated Content - tags

<a href=“index.html” rel=“tag”/>text </a>

12

Microformats

13

Microformats

14

Microformats

<div class=“hreview”>The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.

</div>

15

Microformats

16

AJAX

17

AJAX

18

AJAX

progressive enhancement

19

DOM Scripting

SEO Accessibility

Basic page, works without javascript

20

DOM Scripting

SEO Accessibility

javascript supported, add the features.

21

AJAX

Basic website, normal page refreshes.

22

HIJAX

partial page refresh, uses AJAX if supported

23

HIJAX

1 map query = 1 new html page refresh

24

HIJAX

partial page refresh, ajax maps update

25

Foundations

Search Engine Optimisation

Usability

Accessibility