search vs social
TRANSCRIPT
![Page 1: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/1.jpg)
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1. The way we consume information
2. Ability to share and connect
Game Change
![Page 4: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/4.jpg)
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Future Marketing Media
![Page 8: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/8.jpg)
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In response to its recent IPO, Facebook forces page
owners to pay for reach using promoted posts
DIGITAL TREND:
Decreasing Fanpage Reach
![Page 10: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/10.jpg)
Sales
![Page 11: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/11.jpg)
Brand Awareness
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Local Business
![Page 13: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/13.jpg)
Interactivity
![Page 14: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/14.jpg)
Thank You!
Be adaptive!
![Page 15: Search vs social](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a3f2301a28ab33168b482a/html5/thumbnails/15.jpg)
Thank You!