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1. Why?

2. Trends…..

3. How?

4. Link…..

Web 2.0 Job Search Tactics

By Frank Pacheco By Frank Pacheco

The battle in a job market is no The battle in a job market is no longer just about longer just about competing for competing for an interviewan interview, it is about , it is about competing for a relationshipcompeting for a relationship with potential employers. with potential employers.

1. 1. Why?Why?

When you use life-changing job hunt, incorporating all the methods above:...you have a 1,200 percent better chance of finding a job than if you just send out resumes!"

Richard Bolles, What Color is Your ParachuteGood News: ERE article Not Hiring? Tell That to the 4.4 Million Who Found Jobs in February 2009

Top Source of Jobs: Networking Use the internet to uncover leads, tap into your contacts, and then expand your network. Your network is the key to job search success.

Other job search methods are valuable as tools to land you leads, contacts, and referrals. By all means, use the internet to post your resume. (Consider Resume Blasting)

Drake Beam Morin (DBM):

Job Search Statistics

4

LINKS OR NODES SPREAD BUZZ

NETWORKA

NETWORKB

NODE

TRUSTED CHANNELA NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS

Six degrees of separation concept (a/k/a small world phenomenon)

A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS

11 TO 12 INTIMATE CONTACTS = 150 SOCIAL CONTACTS11 TO 12 INTIMATE CONTACTS = 150 SOCIAL CONTACTS500 TO 1,500 500 TO 1,500 WEAK TIESWEAK TIES

5

BIRDS OF A FEATHER FLOCK TOGETHER

The term homophily stems from study of social networks.

HOMOPHILY

Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation

Treat Networking Like a Business

1. Production - Success in business and life depends on producing value either directly or indirectly through people you influence.

2. Diversification – Experiment with various networks and tools.

3. Tracking and Analysis – this is not optional.

4. Trend Data – See where people are headed. Be there ahead

of time.

ContentMarketing

CauseMarketin

g

SocialMedia

JobSearch

2.2. TrendsTrends

Converging Trends Impacting Your

Job Search

Familiarity with Trends …

0%

20%

40%

60%

80%

100%

Very Familiar Not at all Familiar

Cause Marketing

Content Marketing

Social Media/Web2.0

N = 102 responses

What: Sharing contentOld: Controlled, RestrictedNew: Open to all, Wisdom of Crowd Why? Be filter for members

Be “thought leader”Build “social capital”

Examples: marketingprofs.comraintoday.commarketingtomoms.com

Content Marketing

What: NonProfit & For ProfitOld: PhilanthropyNew: Marketing for Purpose & PassionWhy: Engagement, awareness, funds

Become special Build social capital

Examples: Return the Warmth Trees for Troops

Cause Marketing

What: Community, relationsOld: Word of mouth, networking, gossipingNew: Web-based tools w/o gatekeeper Why: Net Working – casting wide net

Community buildingExamples:

Facebook Fan PagesLinkedIn GroupsYouTubeTwitter

Social Media

Become a CONTENT EXPERT

Find Blogs White papers Google News Alerts Google Search Individual.com

Funnel Shift, cull & create content

Feed Write your own blog Share via social media

Networking in 21st Century

Become a PEOPLE SEARCHER

Find Blogs Trade association lists MeetUp groups Google Search Technorati search of blogs

Networking in 21st

Century

Funnel Create a relationship Information of value

Feed Comment on blogs / Twitter Ask questions

Become a TECHIE

Tools Blogs Twitter TweetMyJobs FaceBook Fan Page LinkedIn / LinkedIn groups YouTube

Networking in 21st

Century

Google Ad Words Pay per click Create landing page (your online

resume Create Ad

Title Description (6 words or less URL (yourname.com)

Image: http://www.flickr.com/photos/28481088@N00/ Source: http://www.emarketer.com/7strategies.aspx

Process:Process:1.1.Monitoring Monitoring available Informationavailable Information2.2.Searching for Searching for job openingsjob openings3.3.Establishing your Establishing your brandbrand4.4.BuildingBuilding Relationships Relationships

3. 3. How?How?

Monitoring Available InformationBlog Search

Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx

Monitoring Available InformationGoogle Custom Search

Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx

Monitoring Available InformationSites Worth Reading

Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx

Monitoring Available InformationUsing Tweeter

Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx

Monitoring Available InformationWhat People are Saying

Image: http://www.flickr.com/photos/28481088@N00/2094624041/in/photostream/ Source: http://www.emarketer.com/7strategies.aspx

Searching for Job OpeningsMaster List

Searching for Job OpeningsJob Aggregators

Indeed.comIndeed includes millions of job listings from thousands of web sites, including company career pages, job boards, newspaper classifieds, associations, and blogs. 

SimplyHired.comSimplyHired searches thousands of job boards, classifieds, and company sites.

LinkUp.comLinkUp is a job search engine that searches jobs on company sites. 

Jobster.comSearch for jobs posted by location (city, state, zip), keyword, vicinity, and best match.

Searching for Job OpeningsUsing Twitter

Searching for Job OpeningsUsing Twitter

Establishing Your BrandAdvertise Yourself

Establishing Your BrandSocial Media Resume

Ways to reach you. Show that you don’t just use a

phone.Show your work history.

Share other social profiles.

You are working and your knowledge is not obsolete.

Volunteering experience.

Personal information.

Share This.

Gather Testimonials.

Downloadable documents about you.

Establishing Your BrandShare Your Knowledge

Establishing Your BrandShowcase Yourself

Source: http://www.emarketer.com/7strategies.aspx

1. Add your voice for interpersonal relationships

2. Connect with old colleagues – this is a monthly practice

3. Write recommendations4. Get recommendations – Ebay Review5. Ask and answer questions6. Connect with people immediately after the

meeting7. Get a vanity URL8. Never use templates; custom messages only9. Add depth to your profile10. Add links11. Customize why you want to be reached12. Add applications

Profile StrategyProfile Strategy

4.4.LinkLink

Getting started: Creating and optimizing your profile

Be specific about your location and industry

Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Real Time Updates

This can be updated as frequently as you wish

Say what you are doing similar to Facebook, Twitter

This will show in your connection’s “Network Updates”

Default is “My Company” “My Website” “My Blog”

Edit to name your company, name of website, etc

More click trough's when sites are named

Who are you and what do you do?

Summary = 30 second elevator pitch

Who you are, what you do, what you are interested in

Specialties can be used as keywords and acronyms specific to your industry

Online Resume

This is your resume but without the worry of 1 or 2 page minimums

Be descriptive Include keywords and

acronyms (again) where appropriate

Education – Honors & Awards Be sure to list schools,

majors, activities in and out of the classroom

Include personal, professional, and volunteer nominations and awards

What interests you?

What are your hobbies, interests, volunteer activities

This humanizes you This gives others the ability

to find common interests with you

Your Groups and Associations

How to get in touch with you

You may want to add a message

You may want to add your email address

Interested In = who you are looking to connect with

Personalize your URL Add this to your email footer When commenting on web

sites, blogs, industry leave this URL for people to find you.

Include it when signing up for events

Use Google to search LinkedIn Your reach is only so big Google indexes most personal and

company profiles Start with this search string in Google

Site:LinkedIn.com (enter keywords) You will need to “play” with words, phrases,

“”, like you would usually do on any Google search

LinkedIn Tips

Create a specific email address for your LinkedIn account

Archive unwanted or unknown connection requests

5 I Don’t Knows can get you in trouble with LinkedIn

3,000 Invitations allowed (can request for more)

Personalize invitations or create your own templates. LinkedIn templates are boring.

Write recommendations Participate in Questions &

Answers

Ask yourself. . .Look at your profile, would you want to connect with you?

It’s not the size of your network but how you use it

Mistakes With Social Media

Using industry jargon and acronyms with those not in the industry

Profiles that do not include keywords that allow others to find you

Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter)

Failure to move from online relationships to in person

Not introducing your friends and connections to each other

Resources

JibberJobber – Career management tool

Alltop HR and Alltop Careers – Blog aggregator with lots of useful content

Quintessential Careers – Templates, advice, articles

Job-Hunt.org – Lots of local an national links

Dan Schawbel – Personal branding guru

Emurse – Can host your resume here. Search engines love the site

LinkUp – Only jobs from corporate career pages

Indeed

Simply Hired

Twin Cities Business magazine – Lists of lists

Social Media Headhunter | @smheadhunter

For more great resources, follow these links:

Job Search Job Search Plan Free Job Search Sites Online Job Hunting Job Search Readiness Quiz