web 2.0: towards collaborative - lee bryant
TRANSCRIPT
Web 2.0: towards collaborative intelligence in the enterprise
Lee Bryant - [email protected] - Headshift, London
www.headshift.com
headshiftis a social software consulting and development group who apply emerging tools and ideas to the real-world needs of organisations:
consulting & engagementprototyping and experimentationdevelopment and integration
We are wasting a lot of brain power in large organisations
• Most knowledge is created and
exchanged in the informal space
• We work using peripheral vision and intuition within networks
Our IT systems do not understand how we work
• Better awareness• More effective collaboration• A culture of participation• Better individual decision making
What matters inside large organisations
A new generation of social tools is emerging…
These tools are now enterprise-ready
Sui
Wiki platforms
Sui
Blogging tools
Sui
Combined suites
Sui
Newsfeeds / RSS
Sui
Custom build
• Systems integration• API connectors• Intranet-based• Blended solutions• “Situated” software
• Fast, cheap, iterative delivery
• Networked individualism not centralisation; self-interest drives growth
• Use network effects for collective benefit
• Combination of ecosystem of tools, data and services, not ‘one tool to rule them all’
Key characteristics of social software
Where enterprise social tools are heading
• Lightweight, social interface onto corporate systems and info
• Social newsreading and filtering to create collective intelligence
• Feeds and flows, not content objects or knowledge stores
• Business social networking
• More intimate, personalised information for clients
Social reading, writing and filtering
Social reading, writing and filtering drives relevance • Others can share what you blog, link to or read• Collaborative filtering based on social networks, tags,
sources and attention data from readers• Over time, information begins to find you, not vice versa
• Project began as a 3-month pilot for 3 groups - 20 months later we have around 30 groups
• Blended solution using two products + custom code + integration with internal systems
• Seen within the firm as a great success that will inform the next generation of knowledge and information sharing systems
Case study: social tools in a leading law firm
Group blogging as the centre of gravity
The importance of trusted communities
Newsfeed aggregation
Wiki spaces: Library Services
Wiki spaces: enquiry handling
Social bookmarking & tagging
How we started
We began by exploring:• group cultures• tasks, goals & needs• information landscapes• interaction styles• existing workflows• real-world scenarios
Addressing common scenarios
Current success measures
• Increasing number of posts over first year
• High readership on receipt of alerts
• Diversity of readers and contributors
• Meeting initially defined business objectives:
• Self help and shared ownership – less admin
• More member awareness and action
• More pro-active communication
• 30% of the organisation are in one or more groups
Some other use cases for social tools
Information & knowledge sharingAd hoc conversations and Q&AsCompetitive intelligenceEmployee to employee communicationSharing knowledge within groupsStoring and finding informationWorking with contractors or partners
Team collaborationCreating and editing documentsDocumenting and organising workProject collaboration
Innovation and R&DInnovation networksPrediction marketsRapid prototypingSocial newsreading and bookmarking
External communicationIssue managementParticipation via extranet / websiteRecruitmentThought leadership
Internal communicationsInternal issue managementIntranet development/replacementLeadership communicationTraining and personal development
Marketing and PRCampaign managementEngaging with customers and mediaMonitoring brands and marketsPromoting a product or serviceSocial networking
Thank you! ... Questions ?
[email protected]://www.headshift.com
Photos courtesy of Flickr using Creative Commons license
http://www.flickr.com/photos/dplanet/94442623/http://www.flickr.com/photos/arbron/77094898/http://www.flickr.com/photos/jurvetson/105123875/http://www.flickr.com/photos/kacey/252912749/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/markrjones/47761183/ http://www.flickr.com/photos/sgt_spanky/35811144/ + screenshot from http://labs.digg.com/swarm