web 2.0 and ecotourism

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Web 2.0 and Ecotourism Presentation by Ron Mader Ecotourism NZ Conference August 2007 - Greymouth, New Zealand

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Page 1: Web 2.0 and Ecotourism

Web 2.0 and Ecotourism

Presentation by Ron Mader

Ecotourism NZ ConferenceAugust 2007 - Greymouth, New Zealand

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Flickr

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QUESTIONS

What are today’s most engaging Web 2.0 technologies?

What are the most promising Web 2.0 technologies?

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RecommendationsON YOUR WEBSITEON YOUR WEBSITE• Educate - lead by exampleEducate - lead by example• Collaborate in wikisCollaborate in wikis• Add photos, audio and videoAdd photos, audio and video• Add links to regional, national and international associationsAdd links to regional, national and international associations

ON OTHER SITESON OTHER SITES• Participate, be engagedParticipate, be engaged• Give feedback, answer surveysGive feedback, answer surveys

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RecommendationsOFFLINE• Improve local and regional alliances• Ask visitors if their experiences are meeting their

expectations• Print and display website pages to educate and engage

visitors

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References• afterwilmaafterwilma• Convention on Biological Convention on Biological

DiversityDiversity• Destination VenturesDestination Ventures• FlickrFlickr• GoogleGoogle• green-travelgreen-travel• IMACIMAC• Indigi-NetIndigi-Net• Knowledge in the Public Knowledge in the Public

InterestInterest

• New Zealand TourismNew Zealand Tourism• npf 2.0npf 2.0• Planeta.comPlaneta.com• Quito Visitors BureauQuito Visitors Bureau• Stepup TravelStepup Travel• Transitions AbroadTransitions Abroad• Travel GeographerTravel Geographer• Tree HuggerTree Hugger• WikispacesWikispaces• Word SpyWord Spy

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Ron [email protected]

www.planeta.com

NZ Travel Surveyhttp://tinyurl.com/2csdk7