Ecotourism and Web 2.0

Presentation by Ron Mader

Ecotourism NZ ConferenceAugust 2007 - Greymouth, New Zealand

Web 2.0LanguagePlaneta.comIYE+5Carbon ConcernsDistance LearningAwardsWeb 2.0New ZealandRecommendations

Global Perspectives

Flickr

QUESTIONS What are todays most engaging Web 2.0 technologies?

What are the most promising Web 2.0 technologies?

RecommendationsLanguagePlaneta.comIYE+5Carbon ConcernsDistance LearningAwardsWeb 2.0New ZealandRecommendations

Global Perspectives

RecommendationsON YOUR WEBSITEEducate - lead by exampleCollaborate in wikisAdd photos, audio and videoAdd links to regional, national and international associations

ON OTHER SITESParticipate, be engagedGive feedback, answer surveys

RecommendationsOFFLINEImprove local and regional alliancesAsk visitors if their experiences are meeting their expectationsPrint and display website pages to educate and engage visitors

Ron Madereditor@planeta.comwww.planeta.com

NZ Travel Surveyhttp://tinyurl.com/2csdk7

Global Perspectives on EcotourismThe changes at hand in tourism are notable. The online booking industry has been transformed with reviews by travelers and by operators and associations using new online tools that revolutionize the way visitors are guided. A challenge for operators lies in understanding the new venues for dialogue and promotion. As veteran trend watcher Steve Bridger points out, much of the action is taking place 'out there' in social networks and online communities instead of from your own website.Recommended reading: Strategies for using Web 2.0 for Travel Operators and Visitors, Web 2.0Web 2.0Indigi-NetIndigi-Net

StepUp TravelGreen-travel is the oldest list on the Web focusing on ecotourism, sustainable and yes, green-travelTreehuggerKnowledge in the Public InterestLinking Tourism and ConservationIn March 2006 the downloadable PDF became one of the most popular files on the Transitions Abroad websiteWikification - WordspyGoogle AdsafterwilmaBlogging: Consider the Conversationnpf 2.0New Zealand on Google EarthQuito Municipal Tourism WebsiteFlickr

Flickr greets registered members with a random greeting in various languages. Im as likely to see Kia Ora Planeta as Hola PlanetaWho uses Flickr? Luis Lazo Mendoza and his family have created a Flickr gallery to show travelers how to visit their workshop in Teotitlan del Valle, Oaxaca MexicoGuadalajara GalleryWorkshop 21 GroupWest Coast, New Zealand - FlickrWest Coast, New Zealand - FlickrPlaneta.comIndependence Day - Rebellion in the ColoniesAboriginal - PeopleCertification - AccreditationProduct - Service

Important to be clear about personal definitionsImportant to be open to how other people might search for different termsDefinitionshttp://www.planeta.com/ecotravel/tour/definitions.html

We have really everything in common with America nowadays except, of course, language.- Oscar Wildehttp://www.planeta.com/ecotravel/notebooks/learning.htmlEnter award competitions - you cant win if you dont enterEnter award competitions - you cant win if you dont enterWorking drafthttp://www.planeta.com/planeta/07/0702australiapro.html

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