CHAPTER 9

Web 2.0 and Social Networks

Chapter Outline

9.1 Web 2.0 Underlying Technologies

9.2 Web 2.0 Applications

9.3 Categories of Web 2.0 Sites

Learning Objectives

1. Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of three information technologies used by Web 2.0.

2. Identify five prominent Web 2.0 applications, and provide at least one example of how each can be utilized in a business setting.

3. Discuss the three categories of Web 2.0 sites, and provide at least one example of how each can improve business efficiency and profitability.

Chapter Opening Case: From Social Networks to Social Commerce

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9.1 Web 2.0 Underlying Technologies

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Most Common Web 2.0 Memes

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Web 2.0 Underlying Technologies

AJAX

Tagging

Really Simple Syndication (RSS)

Geo-Tagging

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9.2 Web 2.0 Applications

Blogs and Blogging

Wikis

Netcasting

Web 2.0 Media

Printing-on-Demand

Crowdsourcing

Blogs and Wikis

Blogs, Blogging, and the Blogosphere

Wikis used in business

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Netcasting

Podcasts and Videocasts

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Web 2.0 Media

Video

Music

Photographs

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Printing-on-Demand

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Crowdsourcing Web Sites

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9.3 Categories of Web 2.0 Sites

Social Networking Sites

Aggregators

Mashups

Social Networking Sites

For a list of social networking sites:Check out this BusinessWeek slideshow

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Twitter and the Iranian Election

Protesters’ only link to the outside world: Twitter

Aftermath of the Iranian election in 2009

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Aggregators

•Bloglines

•Digg

•Simply hired

•Technorati

Chapter Closing Case

• The Business Problem

• The IT Solutions

• The Results