web 2.0
DESCRIPTION
This presentation introduces various aspects of Web 2.0.TRANSCRIPT
What is Web 2.0
The most common definition of Web 2.0, was coined by O'Reilly Media in 2004. According to O’Reilly, the term refers to a
« perceived or proposed second generation of Web-based
services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration
and sharing among users. »
« Web 1.0 was commerce. Web 2.0 is people »Ross Mayfield, CEO, Socialtext
Examples of Web 2.0
Skype
Web 2.0 & Business Survey of 406 upper-level executives by Fast forward:• Characteristics of Web 2.0: • 50% mentioned consumer-generated content, collaboration, social networking. • Only 39% knew about tagging• Less than a third identified applications harnessing the network effects
• 79% felt that Web 2.0 would add to their companies’ bottom line• 68% customer relations• About 30% have adopted blogs and wikis• 40% want to establish online communities• 42% are thinking of mashups
Web 1.0
Web 2.0
The Long Tail: Participation
Web 1.0 Web 2.0
The 1% Rule1% Contribute
10% Comment
100% Consume
Charles Arthur, The Guardian (http://technology.guardian.co.uk/weekly/story/0,,1823959,00.html)
YouTube
Database vs. Tags
Database vs. Tags
Shell.com
In/Out
Web 1.0
In
Out
Web 2.0
In/Out
Web 1.0
In
Out
Web 2.0
• RSS/News Feeds• Calendar• Microformats (smart browsers)• APIs (Google maps) • Mashups
Mashups
Mashups
Mashups
Mashups
RSS/News Feeds
RSS/News Feeds
RSS/News Feeds
RSS/News Feeds
RSS/News Feeds
Web 1.0 vs. Web 2.0
Web 1.0• was about companies• publishing• portals• top-down• Britannica• Personal websites• proprietory software• taxonomy• stickiness
Web 2.0• is about communities• participation• RSS• bottom-up • Wikipedia• Blogging• open source• tags (folksonomy)• syndication
Some examples
• go2web20.net• webexone.com• zoho.com •slideshare.net• swivel.com• plazes.com