Download - Web 2.0
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What is Web 2.0
The most common definition of Web 2.0, was coined by O'Reilly Media in 2004. According to O’Reilly, the term refers to a
« perceived or proposed second generation of Web-based
services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration
and sharing among users. »
« Web 1.0 was commerce. Web 2.0 is people »Ross Mayfield, CEO, Socialtext
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Examples of Web 2.0
Skype
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Web 2.0 & Business Survey of 406 upper-level executives by Fast forward:• Characteristics of Web 2.0: • 50% mentioned consumer-generated content, collaboration, social networking. • Only 39% knew about tagging• Less than a third identified applications harnessing the network effects
• 79% felt that Web 2.0 would add to their companies’ bottom line• 68% customer relations• About 30% have adopted blogs and wikis• 40% want to establish online communities• 42% are thinking of mashups
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Web 1.0
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Web 2.0
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The Long Tail: Participation
Web 1.0 Web 2.0
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The 1% Rule1% Contribute
10% Comment
100% Consume
Charles Arthur, The Guardian (http://technology.guardian.co.uk/weekly/story/0,,1823959,00.html)
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YouTube
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Database vs. Tags
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Database vs. Tags
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Shell.com
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In/Out
Web 1.0
In
Out
Web 2.0
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In/Out
Web 1.0
In
Out
Web 2.0
• RSS/News Feeds• Calendar• Microformats (smart browsers)• APIs (Google maps) • Mashups
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Mashups
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Mashups
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Mashups
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Mashups
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RSS/News Feeds
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RSS/News Feeds
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RSS/News Feeds
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RSS/News Feeds
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RSS/News Feeds
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Web 1.0 vs. Web 2.0
Web 1.0• was about companies• publishing• portals• top-down• Britannica• Personal websites• proprietory software• taxonomy• stickiness
Web 2.0• is about communities• participation• RSS• bottom-up • Wikipedia• Blogging• open source• tags (folksonomy)• syndication
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Some examples
• go2web20.net• webexone.com• zoho.com •slideshare.net• swivel.com• plazes.com