We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

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  • we are social

    CHINASOCIAL, DIGITAL AND MOBILE IN

    JANUARY 2013

    http://wearesocial.sg

  • FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE

    CONTACT SIMON KEMP AT WE ARE SOCIAL:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 9146 5356

    WEARESOCIAL.SG

    3

    http://wearesocial.sghttp://wearesocial.sg/blog/tag/sdmw/http://twitter.com/eskimonmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg

  • 1,343,240,000

    564,000,000

    597,600,000

    1,104,000,000

    TOTAL POPULATION

    INTERNET USERS

    USERS ON TOP SOCIAL NETWORK

    MOBILE SUBSCRIBERS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    CHINAJAN2013

    COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET

    NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012) 3

    51%

    42%

    44%

    82%

    49%

  • CHINASPOPULATION

    4

  • 1,343,240,000 CURRENT POPULATION OF CHINA:

    SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) 5

  • IF YOU TOOK JUST 1 SECOND TO

    SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS

    TO GREET THE WHOLE COUNTRY

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 6

  • 6,710,000 PEOPLE IN 2012

    CHINAS POPULATION GREW BY

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 7

  • CHINAS POPULATION IS GROWING BY 1 PERSON

    EVERY 5 SECONDS

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 8

    CHINAS POPULATION IS GROWING BY 1 PERSON

  • 41%OF CHINAS POPULATION IS UNDER THE AGE OF 30

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 9

  • 36

    MEDIAN AGE OFCHINAS POPULATION:

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 10

  • 43 MAKE UP THE LARGEST

    SINGLE AGE GROUP IN CHINA

    PEOPLE AGED

    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 11

  • 51%OF CHINAS POPULATIONLIVES IN URBAN AREAS

    SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 12

  • 18,500,000 CHINESE PEOPLE WILL MOVE FROM

    RURAL AREAS TO LIVE IN CITIES IN 2013

    SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 13

  • CHINAS ECONOMIC SPECTRUM

    SOURCE: BBC (NOV 2012) 14

    US-DOLLAR MILLIONAIRES

    PEOPLE LIVING ON US$1 PER DAY

    1,000,000 150,000,000

  • THE INTERNETIN CHINA

    15

  • NUMBER OF INTERNET USERS IN CHINA:

    564,000,000

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 16

  • CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD

    SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS 17

  • THERE ARE MORE INTERNET USERSIN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE

    SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) 18

    (! )!

  • 42%INTERNET PENETRATION IN CHINA:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)

    19

  • 50,900,000 NEW INTERNET USERS

    IN 2012, CHINA ADDED

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 20

  • THATS LIKE ADDING TWICE THE POPULATION OF AUSTRALIA

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 21

    (! )!

  • AND IS EQUAL TO ADDING 1.6 NEW INTERNET USERS EVERY SECOND

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 22

  • 21 HOURS

    AVERAGE TIME CHINESE NETIZENS SPEND ONLINE EACH WEEK:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 23

  • 56%OF CHINESE INTERNET

    USERS ARE MALE

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 24

  • 28%OF CHINESE INTERNET USERS

    ARE FROM RURAL AREAS

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 25

  • 52%OF THE GROWTH IN INTERNET USERSIN CHINA IN THE FIRST HALF OF 2012

    HOWEVER, PEOPLE FROM RURAL AREAS ACCOUNTED FOR

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 26

  • YEARS OLD

    25

    THE AVERAGE CHINESE INTERNET USER IS

    SOURCE: TECH IN ASIA (OCT 2012) 27

  • 80%OF CHINESE INTERNET USERS ARE BETWEEN THE AGES OF 10 AND 40

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 28

  • 25%OF CHINAS ONLINE POPULATION

    STUDENTS REPRESENT

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 29

  • MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 30

    420,000,000 MOBILE INTERNET USERS!

    398,000,000 PC-BASED INTERNET USERS!

    VS

  • DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 31

    MOBILES LAPTOPS75% 46%

    DESKTOPS 71%

  • WHERE DO CHINAS NETIZENS ACCESS THE INTERNET FROM?

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 32

    OFFICE SCHOOL

    32% 16%HOME

    92%CYBERCAF

    22%

  • 8,000,000 NUMBER OF INTERNET USERS IN SHENZHEN:

    SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 33

  • INTERNET PENETRATION BY CHINESE CITY

    SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 34

    SHENZHEN SHANGHAI77% 66%

    GUANGZHOU73%

    BEIJING 70%

  • 72%OF CHINESE NETIZENS HAVE

    BROADBAND INTERNET ACCESS

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) 35

  • 88%OF CHINAS VILLAGES

    BROADBAND IS AVAILABLE IN

    SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) 36

  • 60%OF CHINAS NEW RURAL NETIZENS ACCESS

    THE INTERNET VIA MOBILE DEVICES

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 37

  • TOP ONLINE ACTIVITIES IN CHINA

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 38

    ONLINE MUSIC

    ONLINE VIDEOS

    77% 66%INSTANT

    MESSAGING

    83%BLOGS AND

    SOCIAL MEDIA

    66%SEARCH ENGINE

    80%

  • FASTEST GROWING ONLINE ACTIVITIES IN CHINA

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 39

    GROUP BUYING

    WEIBO & MICROBLOG

    +29% +24%ONLINE

    BANKING

    +33%ONLINE

    SHOPPING

    +25%ONLINE

    PAYMENTS

    +32%

  • TOP BAIDU SEARCHES IN 2012

    SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 40

    1. TAOBAO2. QZONE 3. 4399.COM 4. YOUKU5. MARUTO

    1. NOVELS2. TAOBAO3. WECHAT4. NEWS5. DIAOYU ISLAND

    6. BEAUTIES 7. JOKES8. MILITARY NEWS9. VOICE OF CHINA10.GANGNAM STYLE

    PC-BASED SEARCHES MOBILE SEARCHES6. NBA7. WEIBO8. 360BUY.COM 9. ROCKING THE UNIVERSE 10.QVOD PLAYER

  • SOCIAL MEDIAIN CHINA

    41

  • THERE ARE AT LEAST

    597,600,000 USERS OF SOCIAL MEDIA IN CHINA

    SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS 42

  • 44%SOCIAL MEDIA PENETRATION IN CHINA:

    SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 43

  • 91%OF CHINAS NETIZENS

    VISIT SOCIAL MEDIA SITES

    SOURCE: MCKINSEY (APR 2012) 44

  • 67%

    THE SAME STATISTIC FOR THE USA IS ONLY

    SOURCE: MCKINSEY (APR 2012) 45

  • 88%OF CHINESE SOCIAL

    MEDIA USERS ARE ACTIVE

    SOURCE: MCKINSEY (APR 2012) 46

  • 46 MINUTES EACH DAY VISITING SOCIAL MEDIA SITES

    NETIZENS IN CHINASPEND AN AVERAGE OF

    SOURCE: MCKINSEY (APR 2012) 47

  • 19,000,000 YEARS ON SOCIAL NETWORKING

    ACTIVITIES IN 2012

    THIS SUGGESTS THAT CHINAS SOCIAL MEDIA USERS SPENT A COMBINED TOTAL OF

    SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) 48

  • SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. 49

    CHINAS TOP SNS BY REGISTERED USERSJAN2013

    712 M

    507M

    400 M

    QZONE

    TENCENT WEIBO

    SINA WEIBO

    259 M PENGYOU

    172 M RENREN

  • SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN 50

    CHINAS SNS BY ACTIVE USERS JAN2013

    598 M

    287 M

    277 M

    QZONE

    SINA WEIBO

    TENCENT WEIBO

    259 M PENGYOU

    RENREN 48 M

  • 56%OF CHINAS SOCIAL MEDIA USERS THROUGH ITS QZONE, TENCENT WEIBO, AND PENGYOU SITES

    TENCENT ACCOUNTS FOR

    SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) 51

  • SOURCE: MCKINSEY (APR 2012) 52

    CHINAS FAVOURITE SOCIAL NETWORKSAPR 2012

    TENCENTWEIBO

    SINAWEIBO

    QZONE RENREN

    44%

    19% 19%

    8%

    KAIXIN

    7%

  • 4 IN 5 OF THE TOP SOCIAL NETWORKS

    IN ASIA ARE FROM CHINA

    SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) 53

  • 467,750,000 USERS OF INSTANT MESSAGING SERVICES

    IN CHINA, THERE ARE OVER

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 54

  • 1,200,000,000 ACTIVE INSTANT MESSAGING ACCOUNTS

    THESE USERS MAINTAIN MORE THAN

    SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 55

  • 784,000,000 ACTIVE ACCOUNTS

    EACH MONTH

    QQS INSTANTMESSAGING PLATFORM HAS

    SOURCE: TENCENT (NOV 2012) 56

  • 167,000,000 PEOPLE USING ITS INSTANT

    MESSAGING SERVICE AT THE SAME TIME

    IN AUGUST 2012, QQ REGISTERED

    SOURCE: TENCENT (AUG 2012) 57

  • 38%OF CHINAS NETIZENS REVEALED THEIR

    REAL NAMES ON SOCIAL NETWORKING SITES

    UNTIL RECENTLY, BARELY

    SOURCE: NIELSEN (MAY 2012) 58

  • 84%OF CHINAS NETIZENS HAVE AN OPEN

    ATTITUDE TOWARDS PERSONAL PRIVACY

    SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 59

  • 66%OF CHINESE SOCIAL MEDIAUSERS FOLLOW BRANDS

    SOURCE: INSITES CONSULTING (SEP 2012) 60

  • 8 BRANDS

    ON AVERAGE, EACH OF CHINAS SOCIAL MEDIA USERS FOLLOWS

    SOURCE: DCCI (SEP 2012) 61

  • 80%OF CHINESE NETIZENS CARE ABOUT COMMERCIAL

    INFORMATION ON SOCIAL NETWORKING SITES

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 62

  • 43%OF CHINAS NETIZENS ARE INTERESTED IN PRODUCTS SHARED BY FRIENDS ON SOCIAL NETWORKING SITES

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 63

  • 38%OF CHINAS NETIZENS REFER TO FRIENDS SNS

    COMMENTS WHEN MAKING SHOPPING DECISIONS

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 64

  • 60%

    IN THE FIRST HALF OF 2012, THE VOLUME OFSOCIAL SHARING IN CHINA INCREASED BY

    SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) 65

  • SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 66

    SHARE OF SHARING BY SNS PLATFORM SEP 2012

    RENRENSINAWEIBO

    QZONE TENCENTWEIBO

    44%

    12%9% 7%

  • THE SOCIAL MEDIA PREFERENCES OF CHINAS NETIZENS BY LIFE STAGE

    SOURCE: NIELSEN (MAY 2012) 67

    STUDENTS TEND TO USE SOCIAL NETWORK SITES

    GRADUATES TEND TO PREFER MICROBLOGS

    VS

  • USES OF DIFFERENT SOCIAL MEDIA BY CHINAS NETIZENS

    SOURCE: NIELSEN (MAY 2012) 68

    LIKE WEIBO ARE USED FOR FINDING AND SHARING INFORMATION

    ARE USED FOR FINDING AND INTERACTING WITH FRIENDS

    MICROBLOGS SOCIAL NETWORKS

    VS

  • 89%OF CHINESE NETIZENS USE A WEIBO SERVICE

    SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) 69

  • 97% OF SOCIAL MEDIA USERS

    IN CHINA ARE WEIBO USERS

    SOURCE: NIELSEN (MAY 2012) 70

  • US$79,820,000

    ESTIMATED SIZE OF THE WEIBO MARKET IN CHINA IN 2012:

    SOURCE: IRESEARCH (SEP 2012) 71

  • 57%OF CHINAS WEIBO USERS ARE MALE

    SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 72

  • 62%OF CHINESE WEIBO

    USERS ARE MARRIED

    SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 73

  • 30% OF CHINAS WEIBO USERS HAVE

    MORE THAN ONE WEIBO ACCOUNT

    SOURCE: DCCI (SEP 2012) 74

  • SOURCE: DCCI (SEP & OCT 2012) 75

    THE DEMOGRAPHICS OF WEIBO USERSOCT2012

    19-25:19%

    26-30:30%31-35:

    21%

    36-40:12%

    41-45:9%

    46-55: 6%

    56-65:3%

    FEMALE:43%

    MALE:57%

  • COMPARING CHINAS TOP WEIBOS

    SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) 76

    ACTIVE USERS: 287 M REGISTERED USERS: 400 M NETIZEN PENETRATION: 73%

    USER LOCATION: TIER 1 & 2 CITIES

    ACTIVE USERS: 277 M REGISTERED USERS: 507 M

    NETIZEN PENETRATION: 93%USER LOCATION: TIER 3 & 4 CITIES

    SINA TENCENTVS

  • 59%

    SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT

    SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 77

  • 5%OF CHINAS WEIBO USERS ARE FROM RURAL REGIONS

    ONLY

    SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 78

  • 50%OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER

    NOTICING RELEVANT INFORMATION ON WEIBO

    MORE THAN

    SOURCE: DCCI (SEP 2012) 79

  • WEIBOS INFLUENCE ON ONLINE SHOPPERS PURCHASE DECISIONS BY CATEGORY

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG 80

    BOOKS, AUDIO AND VIDEO

    CLOTHES, SHOES AND BAGS

    42% 35%RESTAURANTS

    AND ENTERTAINMENT

    37%

  • 86% OF TRENDING TOPICS ON WEIBO IN CHINA

    ORIGINATE FROM OPINION LEADERS

    SOURCE: INTERNET RESEARCH CENTER (JUL 2012) 81

  • 94% OF SINA WEIBO USERS IN CHINA

    HAVE USED ITS SEARCH FUNCTION

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) 82

  • 28%OF SINA WEIBO USERS USE THE SITE

    TO SEARCH FOR BRAND INFORMATION

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) 83

  • GLOBAL COMPARISON: TOP 5 USERS AVERAGE NUMBER OF FOLLOWERS

    SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) 84

    TWITTER SINA WEIBO28,538,000 24,280,000

    VS

  • 230,000 COMPANIES WITH A PRESENCE

    ON SINA WEIBO

    THERE ARE MORE THAN

    SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) 85

  • 25%OF FORTUNE 500 COMPANIES HAVE A SINA WEIBO PRESENCE

    MORE THAN

    SOURCE: DCCI (SEP 2012) 86

  • GOVERNMENT ACCOUNTSON SINA WEIBO

    60,000 THERE ARE OVER

    SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) 87

  • 55% OF SINA WEIBO USERS

    WERE BORN IN THE 1980S

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 88

  • 61%OF SINA WEIBO USERS HOLD A

    BACHELORS DEGREE OR HIGHER

    SOURCE: DCCI (SEP 2012) 89

  • 54% OF THE TOTAL GOODS

    AND SERVICES IN CHINA

    ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 90

  • 55% OF CHINAS SINA

    WEIBO USERS ARE SINGLE

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 91

  • 20% MORE TIME ON THE INTERNET COMPARED

    TO TWITTER USERS IN THE USA

    PEOPLE ACCESSING SINA WEIBO FROM COMPUTERS IN CHINA SPEND

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 92

  • 35% MORE TIME ON THE INTERNET COMPARED

    TO TWITTER USERS IN THE USA

    PEOPLE ACCESSING SINA WEIBO FROM MOBILE DEVICES IN CHINA SPEND

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 93

  • 76% OF SINA WEIBO USERS ARE OPENTO ADVERTISING ON MICROBLOGS

    SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 94

  • 72%OF SINA WEIBOS USERS ACCESSTHE SERVICE VIA MOBILE DEVICES

    SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) 95

  • SMARTPHONE USERS WHO BROWSE SOCIAL MEDIA SITES VIA THEIR PHONES:

    SOURCE: MCKINSEY (APR 2012) 96

    CHINA UNITED STATES 58% 43%

    VS

  • 47%

    IN 2012, MOBILE WEIBO USERS IN CHINA INCREASED BY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 97

  • 89% OF ALL CHINESE

    MICROBLOG USERS

    MOBILE WEIBO USERSACCOUNT FOR

    SOURCE: DCCI (SEP 2012) 98

  • 300,000,000

    USERS OF TENCENTS WECHATMOBILE INSTANT MESSAGING APP:

    SOURCE: TENCENT (JAN 2013) 99

  • 74% OF WECHAT USERS IN

    CHINA ARE IN THEIR 20S

    SOURCE: DAMN DIGITAL (NOV 2012) 100

  • 63% OF WECHAT USERS IN CHINA ARE MALE

    SOURCE: DAMN DIGITAL (NOV 2012) 101

  • 700,000,000 LOCATION-BASED ACTIONS

    EVERY DAY IN CHINA

    MOBILE QQ AND WECHAT LOG OVER

    SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 102

  • 8,000 LOCATION-BASED ACTIONS

    EVERY SECOND

    THATS MORE THAN

    SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 103

  • 631,100 FACEBOOK USERS IN CHINA:

    SOURCE: SOCIALBAKERS (JAN 2013) 104

  • CHINA RANKS 99TH ON THE LIST OF COUNTRIES BY FACEBOOK USERS, WITH MORE USERS THAN OMAN AND ESTONIA

    SOURCE: SOCIALBAKERS (JAN 2013) 105

  • SOURCE: FACEBOOK AD MANAGER (SEP 2012) 106

    FACEBOOK IN CHINASEP 2012

    FEMALE:41%

    MALE:59%

    18-24:37%

    13-17:6%

    25-34:39%

    35--44:12%

    45-54:4%

    55-64:1%

    65+:1%

  • 70,000,000 USERS OF PROFESSIONAL

    SOCIAL NETWORKS IN CHINA

    THERE ARE MORE THAN

    SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 107

  • SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) 108

    CHINAS TOP PROFESSIONAL NETWORKSJAN2013

    TIANJI

    12.3 M

    DAJIE RUOLIN

    12.2 M

    HONGTAO

    8.0 M

    RENHE

    5.0 M

    BINZHI

    4.2 M

    LINKEDIN

    2.8 M

    USHI

    2.0 M

    HENGZHI

    12.3 M

    1.1 M

  • 500,000 NEW USERS EVERY MONTH

    TIANJI, CHINAS TOP PROFESSIONAL SOCIAL NETWORK, IS GROWING BY AN AVERAGE OF

    SOURCE: TECHINASIA (APR 2012) 109

  • CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS

    SOURCE: SOCIALBAKERS (JAN 2013) 110

  • 250%IN 2012 ALONE

    USERS OF PROFESSIONAL SOCIAL NETWORKS IN CHINA INCREASED BY

    SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 111

  • MOBILE IN CHINA

    112

  • 1,104,000,000MOBILE SUBSCRIPTIONS IN CHINA:

    SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 113

  • CHINAS TELECOMS INDUSTRY IS THE LARGEST IN THE WORLD

    SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) 114

  • 82%MOBILE PENETRATION IN CHINA:

    SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 115

  • 10,000,000 NEW SUBSCRIPTIONS

    EVERY MONTH IN 2012

    CHINAS MOBILE MARKETINCREASED BY AN AVERAGE OF MORE THAN

    SOURCE: CHINADAILY (NOV 2012) 116

  • THATS MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND

    SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) 117

    (! )!

  • IN CHINA, PEOPLE CAN USE THEIR MOBILE PHONES TO:

    SOURCE: ENOVATE 118

    BUY STARBUCKS COFFEE

    BUY SUBWAY TICKETS

    DO THEIR BANKING

    DO THEIR SHOPPING

    BUY LOTTERY TICKETS

    $

    88

  • 70%OF CHINESE PEOPLE SAY THEY CANTLIVE WITHOUT THEIR MOBILE PHONE

    119 SOURCE: SYNOVATE

  • 30%OF CHINESE MOBILE INTERNET

    USERS HAVE ACCESS TO 3G SERVICES

    120SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)

  • NUMBER OF SMARTPHONE USERS IN CHINA:

    290,000,000

    SOURCE: IRESEARCH (OCT 2012) 121

  • SMARTPHONE PENETRATION IN CHINA:

    22%

    SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 122

  • ANDROID MARKET

    LARGEST CHINA IS THE WORLDS

    SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 123

  • 85%IN 2012 COMPARED TO 2011

    SMARTPHONE SALES INCHINA INCREASED BY

    SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 124

  • THERE ARE MORE THAN

    122,000,000 MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE MORE THAN THE ENTIRE POPULATION OF MEXICO

    SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 125

  • 11% OF CHINAS MOBILE USERS

    LIVE IN GUANGDONG PROVINCE

    SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 126

  • MOBILE INTERNET

    127

  • 420,000,000

    NUMBER OF MOBILE INTERNET USERS IN CHINA:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 128

  • THATS MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES

    SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 129

    (! )!

  • 31%MOBILE INTERNET PENETRATION IN CHINA:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 130

  • MOBILE PHONES ARE THE TOP INTERNET ACCESS DEVICE IN CHINA

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 131

  • 75%OF CHINESE NETIZENS GO

    ONLINE FROM THEIR MOBILE

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 132

  • PERCENTAGE OF NEW NETIZENS USING MOBILE DEVICES TO ACCESS THE INTERNET

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 133

    URBAN NETIZENS RURAL NETIZENS 47% 60%

    VS

  • 18%

    IN 2012, THE NUMBER OF MOBILE INTERNET USERS IN CHINA INCREASED BY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 134

  • 72%OF CHINESE MOBILE INTERNET USERS

    GO ONLINE AT LEAST ONCE A DAY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)

    135

  • TYPES OF WEBSITE THAT CHINAS MOBILE WEB BROWSERS VISIT MOST OFTEN

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) 136

    LITERATURE MUSIC

    44% 36%NEWS

    62%MICROBLOGS

    41%SEARCH ENGINE

    46%

  • SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 137

    CHINESE MOBILE INTERNET USERSSEP 2012 50-59:

    2%60+: 1%

    40-49: 11%

    30-39: 24%

    20-29: 33%

    0-19: 29%

  • 58%OF CHINAS MOBILE

    INTERNET USERS ARE MALE

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 138

  • 27%OF CHINAS MOBILE INTERNETUSERS LIVE IN RURAL AREAS

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)

    139

  • 62%OF CHINESE MOBILE INTERNETUSERS ARE YOUNGER THAN 30

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 140

  • US$2,373,000,000

    IN Q3 2012 ALONE, CHINAS MOBILE INTERNET MARKET WAS WORTH

    SOURCE: IRESEARCH (NOV 2012) 141

  • ON AN ANNUALISED BASIS, CHINASMOBILE INTERNET MARKET IS WORTH

    MORE THAN THE ENTIRE GDP OF MONGOLIA

    SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 142

  • 102%

    THE VALUE OF CHINAS MOBILE INTERNETMARKET IS GROWING AT AN ANNUAL RATE OF

    143SOURCE: IRESEARCH (NOV 2012)

  • LOCATION-BASED SERVICES

    144

  • 217,000,000 USERS IN Q2 2012

    CHINESE LOCATION-BASED SERVICES REACHED

    SOURCE: MNRC (OCT 2012) 145

  • $589,000,000

    VALUE OF CONSUMER LOCATION-BASED SERVICES IN CHINA IN 2012:

    SOURCE: MNRC (OCT 2012) 146

  • TOP USES OF LOCATION-BASED SERVICES IN CHINA

    SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 147

    MAPS & LOCATION

    ACCESSLOCAL DEALS

    33% 19% CONNECT WITH OTHER PEOPLE

    29%

  • WHERE CHINESE NETIZENS USE LOCATION-BASED SERVICES

    SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 148

    ON THE STREET

    ATHOME

    30% 19% ON PUBLIC TRANSPORT

    26%

  • 15% OF CHINAS LBS USERS ACCESS THESE SERVICES FOR E-COMMERCE PURPOSES

    SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 149

  • E-COMMERCE IN CHINA

    150

  • 242,000,000

    NUMBER OF ONLINE SHOPPERSIN CHINA IN JUNE 2012:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 151

  • CHINA HAS THE LARGEST NUMBER OF ONLINE SHOPPERS IN THE WORLD

    SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) 152

  • 43%OF CHINAS NETIZENS

    PARTICIPATE IN ONLINE SHOPPING

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 153

  • 25%

    INCREASE IN THE NUMBER OFONLINE SHOPPERS IN CHINA IN 2012:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 154

  • CHINAS ONLINE SHOPPERS IN CONTEXT

    SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) 155

    75 MILLION MORE ONLINE SHOPPERS THAN THE USA

    SIX TIMES THE NUMBER OF ONLINE SHOPPERS IN THE UK

    75 M 6 X DOUBLE THE NUMBER OF

    ONLINE SHOPPERS IN JAPAN

    2 X

  • 90%OF CHINAS NETIZENS EARN LESS THAN US$27 PER DAY

    AROUND

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 156

  • 5,000,000 ONLINE SHOPPERS

    AGED OVER 50

    IN CHINA, THERE ARE

    SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) 157

  • 83,270,000

    IN 2012, THE NUMBER OF USERS OFGROUP BUYING IN CHINA REACHED

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 158

  • THATS MORE THAN THE ENTIRE POPULATION OF GERMANY

    SOURCE: WIKIPEDIA (ACCESSED JAN 2013) 159

    (! )!

  • US$319,000,000,000

    TOTAL TRANSACTION VALUE OF E-COMMERCE IN CHINA IN Q3 2012:

    SOURCE: IRESEARCH (NOV 2012) 160

  • US$40,000IN E-COMMERCE TRANSACTIONS

    IN CHINA EVERY SECOND

    THAT EQUATES TO MORE THAN

    SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) 161

  • 22%

    ANNUAL GROWTH OFE-COMMERCE IN CHINA:

    SOURCE: IRESEARCH (NOV 2012) 162

  • 15% OF THE COUNTRYS GDP

    THE VALUE OF E-COMMERCE IN CHINA EQUATES TO

    SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 163

  • ON AN ANNUALISED BASIS, E-COMMERCE TRANSACTIONS IN CHINA ARE WORTH MORE

    THAN THE ENTIRE GDP OF MEXICO

    SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 164

  • 14%OF CHINAS E-COMMERCE

    TRANSACTION VALUE

    ONLINE SHOPPING ACCOUNTS FOR

    SOURCE: IRESEARCH (NOV 2012) 165

  • 50,000 SALES PER MINUTE

    TAOBAO, CHINAS BIGGESTC2C SITE, GENERATES

    SOURCE: BOSTON CONSUTING GROUP (MAY 2012) 166

  • 1,000,000,000,000 ( THATS ABOUT 160 BILLION US DOLLARS )

    THE TOTAL VALUE OF TRANSACTIONSON TABAO IN 2012 EXCEEDED

    SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 167

  • 59%OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35

    SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 168

  • $5,190,000,000

    TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND TMALL ON BACHELORS DAY (NOVEMBER 11) 2012:

    SOURCE: PEOPLES DAILY (NOV 2012) 169

  • US$60,000EVERY SECOND

    THAT EQUATES TO

    SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) 170

  • NUMBER OF UNIQUE VISITORS TO TMALL AND TAOBAO ON BACHELORS DAY 2012:

    213,000,000

    SOURCE: PEOPLES DAILY (NOV 2012) 171

  • 1 IN 6 PEOPLE IN CHINA VISITED TMALL

    OR TABAO ON BACHELORS DAY 2012

    SOURCES: BASED ON DATA FROM THE PEOPLES DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 172

  • 10,000,000 UNIQUE VISITORS WENT TO TMALL IN THE FIRST

    SECOND OF ITS BACHELORS DAY SHOPPING FESTIVAL

    SOURCE: PEOPLES DAILY (NOV 2012) 173

  • GROWTH IN 2012 BACHELORS DAY E-COMMERCE SALES COMPARED TO 2011

    SOURCE: TECH SINA (NOV 2012) 174

    TMALL TAOBAO +242% +204%

  • 47%OF E-COMMERCE SALES IN CHINA

    17% OF SHOPPERSACCOUNT FOR

    SOURCE: NIELSEN (MAY 2012) 175

  • 78%OF THESE GOLDEN SHOPPERS USE BOTH SOCIAL NETWORKS AND WEIBO

    SOURCE: NIELSEN (MAY 2012) 176

  • M-COMMERCE IN CHINA

    177

  • 146,000,000 M-COMMERCE USERS IN CHINA AT END 2012:

    SOURCE: IIMEDIA RESEARCH (APR 2012) 178

  • IN 2012

    136%

    CHINAS MOBILE SHOPPING COMMUNITY GREW BY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 179

  • 59%OF CHINAS SMARTPHONE OWNERS HAVE

    USED THEIR DEVICES TO SHOP ONLINE

    SOURCE: OUR MOBILE PLANET (OCT 2012) 180

  • 44%OF CHINAS M-COMMERCE

    USERS ARE FEMALE

    SOURCE: IIMEDIA RESEARCH (APR 2012) 181

  • 80%

    IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE PAYMENT AND MOBILE BANKING INCREASED BY OVER

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 182

  • 60,000,000 PEOPLE IN CHINA MAKE

    USE OF MOBILE TRANSACTIONS

    SOURCE: SINA NEWS (SEP 2012) 183

  • US$13

    AVERAGE VALUE OF MOBILE TRANSACTIONS IN CHINA PER USER, PER MONTH:

    SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 184

  • US$800,000,000

    THE AVERAGE TOTAL MONTHLY VALUE OF MOBILE TRANSACTIONS IN CHINA EXCEEDS

    SOURCE: SINA NEWS (SEP 2012) 185

  • THATS MORE THAN

    US$300 WORTH OF MOBILE

    TRANSACTIONS EVERY SECOND

    SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 186

  • ONLINE ENTERTAINMENT

    187

  • UNIQUE VIEWERS OFONLINE VIDEO IN CHINA:

    350,000,000

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 188

  • THATS MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES

    SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) 189

    (! )!

  • 4,100,000,000 COLLECTIVE HOURS STREAMING

    WEB VIDEOS IN AUGUST 2012 ALONE

    CHINESE WEB USERS SPENT OVER

    SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 190

  • THAT EQUATES TO MORE THAN

    5,600,000 YEARS OF HUMAN TIME SPENT WATCHING

    ONLINE VIDEO IN CHINA EVERY YEAR

    SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 191

  • 475,000,000 UNIQUE VISITORS EACH MONTH

    YOUKU AND TUDOU ATTRACT MORE THAN

    SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 192

  • UNIQUE VISITORS TO CHINASONLINE VIDEO PLATFORMS

    SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 193

    YOUKU & TUDOU TENCENT VIDEO475,000,000 275,500,000

  • US$430,000,000

    VALUE OF CHINAS ONLINE VIDEO MARKET IN Q3 2012

    SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 194

  • US$1,000,000,000

    THIS SUGGESTS THAT CHINAS ONLINE VIDEO MARKET IN 2013 WILL BE WORTH MORE THAN

    SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 195

  • 70%

    ANNUAL GROWTH IN AVERAGE AD SPEND ON YOUKU IN Q3 2012:

    SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) 196

  • HOURS SPENT ON ONLINE VIDEO PLATFORMS IN CHINA

    SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 197

    V.QQ(TENCENT)

    TUDOU(YOUKU TUDOU)

    474 M 291 M YOUKU

    (YOUKU TUDOU)

    698 M TV.SOHU(SOHU)

    406 M IQIYI

    (BAIDU)

    569 M

  • 130,000,000 PEOPLE IN CHINA WATCHED ONLINE VIDEOS ON THEIR MOBILE PHONES

    IN 2012, OVER

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 198

  • OF CHINESE INTERNET USERS HAVE PLAYED ONLINE GAMES

    60%

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 199

  • 4,000,000 SMART TVS IN Q2 2012

    CHINESE CONSUMERS BOUGHT

    SOURCE: NPD DISPLAY SEARCH (Q2 2012) 200

  • 40% OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS

    SOURCE: NPD DISPLAY SEARCH (Q2 2012) 201

  • CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4

    TIMES AS MANY AS JAPANESE CONSUMERS

    SOURCE: NPD DISPLAY SEARCH (Q2 2012) 202

  • E-FINANCE IN CHINA

    203

  • 221,480,000 USERS OF ONLINE BANKING IN CHINA:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 204

  • THATS MORE THAN THE TOTAL POPULATION OF BRAZIL

    SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 205

    (! )!

  • 33%

    IN 2012, USERS OFONLINE BANKING IN CHINA INCREASED BY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 206

  • 220,650,000

    PEOPLE USING ONLINE PAYMENTS IN CHINA:

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 207

  • 32%IN 2012

    ONLINE PAYMENTS IN CHINA GREW BY

    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 208

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    209

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