we are social's guide to social, digital and mobile around the world (jan 2012)
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This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sgTRANSCRIPT
we are social • JANUARY 2012 �
SOCIAL, DIGITAL AND MOBILE WORLDWIDE �THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE �
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
6,809,560,473 �
2,076,140,000 �
1,482,188,000 �
5,870,710,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
WORLDWIDE USER NUMBERS �JAN�2012 �
30%�
22%�
86%�
52%� 48%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
INTERNET PENETRATION�JAN�2012 �
CENTRAL & �EASTERN EUROPE �
45%�
CENTRAL & �SOUTH AMERICA�
36%�
ASIA�
24%�
NORTH �AMERICA�
77% �
WESTERN�EUROPE �
70%�
AFRICA�
11% �
MIDDLE �EAST�
39%�
OCEANIA�
57%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
MOBILE PENETRATION�JAN�2012 �
CENTRAL & �EASTERN EUROPE �
100+%�
CENTRAL & �SOUTH AMERICA�
100+%�
ASIA�
77% �
NORTH �AMERICA�
100+%�
WESTERN�EUROPE �
100+%�
AFRICA�
60%�
MIDDLE �EAST�
100+%�
OCEANIA�
86%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
SOCIAL NETWORK PENETRATION�JAN�2012 �
CENTRAL & �EASTERN EUROPE �
47%�
CENTRAL & �SOUTH AMERICA�
25%�
ASIA�
20%�
NORTH �AMERICA�
50%�
WESTERN�EUROPE �
36%�
AFRICA�
4%�
MIDDLE �EAST�
18%�
OCEANIA�
36%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
SHARE OF GLOBAL USERS�JAN�2012 �
10%�9%�
11% �10%�
CENTRAL & SOUTH AMERICA�
13%�5%�
6%�12%�
NORTH AMERICA�
14%�6%�
9%�10%�
WESTERN EUROPE �
5%�15% �
10%�3%�
AFRICA�
5%�4%�
5%�3%�
MIDDLE EAST�
7%�5%�
8%�11% �
CENTRAL & EASTERN EUROPE �
44%�56%�
50%�50%�
ASIA�
1%�1%�
1%�1%�
OCEANIA�
INTERNET USERS�TOTAL POPULATION� MOBILE SUBSCRIBERS�SOCIAL NETWORKING USERS�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
347,437,346 �
266,120,000 �
174,525,000 �
348,260,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
NORTH AMERICA�JAN�2012 �
77% �
50%�
100+%�
82%� 18%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
583,888,374 �
211,680,000 �
147,510,000 �
635,670,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
CENTRAL & SOUTH AMERICA�JAN�2012 �
36%�
25%�
100+%�
78%� 22%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
414,012,710 �
291,225,000 �
150,590,000 �
518,360,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
WESTERN EUROPE �JAN�2012 �
70%�
36%�
100+%�
77% � 23%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
328,539,336 �
148,905,000 �
153,105,000 �
487,730,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
CENTRAL & EASTERN EUROPE �JAN�2012 �
45%�
47%�
100+%�
67%� 33%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
269,655,278 �
105,150,000 �
48,880,000 �
287,035,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
MIDDLE EAST�JAN�2012 �
39%�
18%�
100+%�
70%� 30%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
1,002,370,011 �
110,245,000 �
37,860,000 �
599,450,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
AFRICA�JAN�2012 �
�
�
60%�
39%� 61% �
11% �
4%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
3,826,545,491 �
921,490,000 �
756,370,000 �
2,962,325,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
ASIA�JAN�2012 �
24%�
20%�
77% �
42%� 58%�
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010) �
37,111,927 �
21,335,000 �
13,345,000 �
31,875,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
OCEANIA�JAN�2012 �
57%�
36%�
86%�
71% � 29%�
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�
WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, COCA-COLA,
NESTLÉ, ADIDAS, HEINZ, AND DIAGEO. �
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT
FIND OUT MORE AT HTTP://WEARESOCIAL.SG/�
SIMON KEMP �MANAGING DIRECTOR, SINGAPORE �
@ESKIMON�DJESKI�
+65 9146 5356 �[email protected] �
HTTP://WEARESOCIAL.SG �