we are social's guide to social, digital and mobile in vietnam dec 2011

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VIETNAM SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg

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Page 1: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

VIETNAM �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

Page 2: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

Page 3: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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VIETNAM �

6,800,000 �USERS ON TOP SOCIAL NETWORK�

129,729,035 �MOBILE SUBSCRIBERS�

29,268,606 �INTERNET USERS�

85,846,997 �TOTAL POPULATION�

INTERNET PENETRATION�

SOCIAL NETWORK PENETRATION�

MOBILE PENETRATION�

34 %�

8 %�8 %�

100+ %�

URBAN�

30%� 70%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

Page 4: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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2 IN 3 �VIETNAMESE NETIZENS�

USE THE WEB EVERY DAY �

SOURCE: CIMIGO NETCITIZENS REPORT�

Page 5: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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140 MINUTES �USING THE INTERNET EACH WEEKDAY �

VIETNAMESE NETIZENS SPEND AN AVERAGE OF�

SOURCE: COMSCORE �

Page 6: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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26%�OF VIETNAMESE NETIZENS ACCESS�THE WEB FROM INTERNET CAFES�

SOURCE: CIMIGO NETCITIZENS REPORT�

Page 7: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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137 MINUTES �ON SOCIAL MEDIA SITES EVERY MONTH �

THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS �

SOURCE: COMSCORE �

Page 8: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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97%�OF VIETNAMESE INTERNET USERS �AGED 15 – 24 USE SOCIAL MEDIA�

SOURCE: COMSCORE �

Page 9: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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SOCIAL NETWORK USER NUMBERS IN VIETNAM:�

SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �

ZING �

6.8 M �FACEBOOK�

2.9 M �YUME �

2.9 M �

Page 10: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

18-24:�56%�

13-17:�13%�

25-34:�25%�

35--44:�4%�

45-54:�1%�

55-64:�0%� 65+:�

0%�

FACEBOOK DEMOGRAPHICS IN VIETNAM �

MALE:�54%�

FEMALE:�46%�

Page 11: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � MUACHUNG � 169,646 � 0.00%�2 � NHÓMMUA� 126,424 � 0.00%�3 � NHÓMMUA HÀ NỘI� 56,695 � 0.00%�4 � KFC VIETNAM � 44,598 � 18.95%�5 � LINKSYS VIETNAM � 37,135 � 0.30%�6 � CUNGMUA.COM � 35,626 � 14.84%�7 � HTC VIETNAM � 35,280 � 2.86%�8 � CONVERSE VIETNAM � 33,636 � 5.31%�9 � ACER VIỆT NAM � 30,558 � 0.00%�10 � VIETNAM AIRLINES� 28,936 � 24.38%�

TOP FACEBOOK PAGES IN VIETNAM �

Page 12: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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72%�REACH OF INSTANT�

MESSAGING IN VIETNAM:�

SOURCE: COMSCORE �

Page 13: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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30,000,000 �VIETNAMESE NETIZENS HAVE VISITIED �ONLINE AUCTION OR SHOPPING SITES�

SOURCE: ASIA DIGITAL MAP �

Page 14: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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78%�OF VIETNAMESE NETIZENS �

HAVE LISTENED TO MUSIC ONLINE �

SOURCE: NIELSEN�

Page 15: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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60%�OF VIETNAMESE NETIZENS �

HAVE DOWNLOADED MUSIC �

SOURCE: NIELSEN�

Page 16: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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65%�OF VIETNAMESE WEB USERS WOULD SHARE �

THEIR INTERNET USE PATTERNS WITH �ADVERTISERS TO SEE MORE RELEVANT ADS �

SOURCE: NIELSEN�

Page 17: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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40%�OF VIETNAM’S INTERNET USERS HAVE USED �

A MOBILE DEVICE TO ACCESS THE WEB �

SOURCE: NIELSEN�

Page 18: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

Page 19: We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �