we are social's guide to social, digital and mobile in vietnam dec 2011
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sgTRANSCRIPT
VIETNAM �SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
VIETNAM �
6,800,000 �USERS ON TOP SOCIAL NETWORK�
129,729,035 �MOBILE SUBSCRIBERS�
29,268,606 �INTERNET USERS�
85,846,997 �TOTAL POPULATION�
INTERNET PENETRATION�
SOCIAL NETWORK PENETRATION�
MOBILE PENETRATION�
34 %�
8 %�8 %�
100+ %�
URBAN�
30%� 70%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
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2 IN 3 �VIETNAMESE NETIZENS�
USE THE WEB EVERY DAY �
SOURCE: CIMIGO NETCITIZENS REPORT�
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140 MINUTES �USING THE INTERNET EACH WEEKDAY �
VIETNAMESE NETIZENS SPEND AN AVERAGE OF�
SOURCE: COMSCORE �
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26%�OF VIETNAMESE NETIZENS ACCESS�THE WEB FROM INTERNET CAFES�
SOURCE: CIMIGO NETCITIZENS REPORT�
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137 MINUTES �ON SOCIAL MEDIA SITES EVERY MONTH �
�
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS �
SOURCE: COMSCORE �
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97%�OF VIETNAMESE INTERNET USERS �AGED 15 – 24 USE SOCIAL MEDIA�
SOURCE: COMSCORE �
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SOCIAL NETWORK USER NUMBERS IN VIETNAM:�
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �
ZING �
6.8 M �FACEBOOK�
2.9 M �YUME �
2.9 M �
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
18-24:�56%�
13-17:�13%�
25-34:�25%�
35--44:�4%�
45-54:�1%�
55-64:�0%� 65+:�
0%�
FACEBOOK DEMOGRAPHICS IN VIETNAM �
MALE:�54%�
FEMALE:�46%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � MUACHUNG � 169,646 � 0.00%�2 � NHÓMMUA� 126,424 � 0.00%�3 � NHÓMMUA HÀ NỘI� 56,695 � 0.00%�4 � KFC VIETNAM � 44,598 � 18.95%�5 � LINKSYS VIETNAM � 37,135 � 0.30%�6 � CUNGMUA.COM � 35,626 � 14.84%�7 � HTC VIETNAM � 35,280 � 2.86%�8 � CONVERSE VIETNAM � 33,636 � 5.31%�9 � ACER VIỆT NAM � 30,558 � 0.00%�10 � VIETNAM AIRLINES� 28,936 � 24.38%�
TOP FACEBOOK PAGES IN VIETNAM �
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72%�REACH OF INSTANT�
MESSAGING IN VIETNAM:�
SOURCE: COMSCORE �
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30,000,000 �VIETNAMESE NETIZENS HAVE VISITIED �ONLINE AUCTION OR SHOPPING SITES�
SOURCE: ASIA DIGITAL MAP �
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78%�OF VIETNAMESE NETIZENS �
HAVE LISTENED TO MUSIC ONLINE �
SOURCE: NIELSEN�
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60%�OF VIETNAMESE NETIZENS �
HAVE DOWNLOADED MUSIC �
SOURCE: NIELSEN�
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65%�OF VIETNAMESE WEB USERS WOULD SHARE �
THEIR INTERNET USE PATTERNS WITH �ADVERTISERS TO SEE MORE RELEVANT ADS �
�
SOURCE: NIELSEN�
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40%�OF VIETNAM’S INTERNET USERS HAVE USED �
A MOBILE DEVICE TO ACCESS THE WEB �
SOURCE: NIELSEN�
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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
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SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �