jm bonthous & seamless social's approach to marketing complex products
DESCRIPTION
Seamless Social is an integrated marketing based in Los Angeles, with particular expertise in B2B marketing and the marketing of complex products. The firms helps clients generate leads and revenues by combining inbound marketing, outbound marketing, corporate communications and marketing automations. Seamless Social (www.seamlesssocial.com) also created and distributed a market intelligence and social media monitoring app called MyChannl. Visit www.mychannl.com for more information. Free trials are available.TRANSCRIPT
The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
Complex products: generating leads
& revenues
Innovation in Marketing EffectivenessJM Bonthous
Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com Your Custom, instant, Market Intelligence App
MyChannl
Innovation in Marketing Effectiveness
1Facebook
optimization
New buyers
• Want to buy on their terms• 75% online before contact you • Shrinking role of sales• Want to find you• Buying process not linear• Longer cycles, more people • More people involved• Look for resources + thought leadership• Know a lot• Want stories, examples, solutions• Buy education, relationship, trust
© Seamless Social
1Facebook
optimization
Integratedmarketing
© Seamless Social
Marketing automation
Inboundmarketing
Outbound marketing
Corporate communications
1Facebook
optimization
Inbound:get found,
convert
• Generate traffic• Generate leads• Convert online leads to sales• Measure & analyze
• Migration from search to social• Web presence, assets• Valuable content to educate, engage Stories, examples, solutions, spreadable• Engage influencers• Usher through the funnel, manage conversions
© Seamless Social
1Facebook
optimization
Inbound:get found,
convert
+ Reaches people early+ Informs, educates, influences+ Gives voice to customers+ Generates leads+ Builds assets, relationships, trust
- Casts wide net, little targeting- Low leads, don’t reach decision-makers- Ambient noise, time insensitive- Does not push- Content hog- Inbound-deaf communities- Automation required
© Seamless Social
1Facebook
optimization
Outbound= pay for
leads
• Tradeshows, conferences, advertising, PPC, direct mail, telemarketing, cold calls
+ Targeting+ Personal touch: one-on-one+ Raises brand awareness+ Complements inbound
- Disruptive: gets turned off- Expensive- Hard to measure results
© Seamless Social
1Facebook
optimization
Corporatecoms.
• Branding, PR, public affairs, investorRelations, community relations,environmental communications
• Analyst reports, product launches, media releases. • Programs to retain & up sell customers
© Seamless Social
Get recognized
Corporatecoms.
+ Consistent brand+ Consistent set of messages+ Makes brand recognizable, trusted+ Helps brand stand out+ Is amplified by inbound marketing
- Cynicism of buyers
© Seamless Social
Get recognized
Marketing automation
• Automates demand-gen processes• Shorter sales cycle• Demographic, firmographic, behavioral• Focus on most promising leads• Track, score, nurture leads 24/7• Gauges interest of each visitor• Sends right content at right time• Repetitive tasks automated• Amazing analytics
© Seamless Social
Inbound:get found,
convert
© Seamless Social
All-in-oneSEO
Marketing automation
Marketing analytics
Email & lead
nurturing
Landing pagesSocial
mediasharing
Contentcreation
Goals + metrics
• Revenue + brand goals
• Revenue performance metrics• Marketing performance metrics
• Program metrics: email, webinar, social media, website, blog, ads, direct mail…
© Seamless Social
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
MyChannl