waw 2014 01_15
TRANSCRIPT
Offline A heretical view on web analytics
online...
forget online...
get
get offline...
the big picture
0"
50"
100"
150"
200"
250"
Online sales
0"
50"
100"
150"
200"
250"
Online sales Offline sales
0"
50"
100"
150"
200"
250"
Online share of total sales
stop reporting
start analyzing
0"
50"
100"
150"
200"
250"
Logistics not working ?
No after sales support ?
Website conversion rates ?
touch points
why they matter
0"
20"
40"
60"
80"
100"
NPS
0"
20"
40"
60"
80"
100"
NPS
New"check/out"wizard"
0"
20"
40"
60"
80"
100"
NPS
New"check/out"wizard"
Op:mized"product"
page"design"
0"
20"
40"
60"
80"
100"
NPS
New"check/out"wizard"
Op:mized"product"
page"design"
Panik"
0"
20"
40"
60"
80"
100"
NPS
Positive sentiment Negative sentiment
0"
20"
40"
60"
80"
100"
NPS
Page views Average time on site Online sales Browser distribution CPC
who cares about
put it in context
Big data Business intelligence Data analytics
get offline
Thanks Kim Berk Damsgaard, Digital Director Pravda A/S T: 86 13 88 77 Fredens Torv 8 M: 20 73 96 81 8000 Århus E: [email protected]